The document discusses the do's and don'ts of social media. It defines social media as internet applications that allow users to generate and share content. Some strengths of social media include large audiences, accessibility, usability, speed, and engagement. However, these strengths can also be weaknesses if not used properly. The document provides reasons why a business's social media following may not be growing, such as updating too often or too little, promotional messaging without value, and not promoting social profiles enough. It stresses the importance of interacting with followers on social media.

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SOCIAL MEDIA
Cenni, How Do’s
& Don’t
www.youngdigitallab.com Federico Neri

2. “A group of Internet-based applications that
build on the ideological and technological
foundations of Web 2.0, and that allow the
creation and exchange of user-generated
content”
Andreas Kaplan e Michael Haenlein
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SOCIAL MEDIA
www.youngdigitallab.com Fonte: Wikipedia Federico Neri

3. PUNTI DI FORZA
1.Bacino d'utenza
2.Accessibilità
3.Fruibilità
4.Velocità
5.Permanenza
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www.youngdigitallab.com Fonte: Wikipedia Federico Neri

4. SVANTAGGI:
1.Bacino d'utenza
2.Accessibilità
3.Fruibilità
4.Velocità
5.Permanenza
Responsabilità: I punti di forza, vantaggio
diventano arma a doppio taglio
se utilizzati in modo errato
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www.youngdigitallab.com Federico Neri

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PERCHE’?
www.youngdigitallab.com Fonte: We Are Social Federico Neri

6.  You update your page too often or too
little.
 Your messaging is too promotional.
 You don’t offer value to your followers.
 You aren’t promoting your social
profiles enough.
 Your need to interact more…
Social media IS WELL.
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Why isn’t my business’s social media following growing?
www.youngdigitallab.com Fonte: Mashable Federico Neri

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The Do's and Don't of Social Media for Business
www.youngdigitallab.com Fonte: Catepol 3.0 Federico Neri

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The Do's and Don't of Social Media for Business
www.youngdigitallab.com Fonte: Catepol 3.0 Federico Neri

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Me, myself & I: bye!
www.youngdigitallab.com Federico Neri
http://it.linkedin.com/in/nerifederico
www.federiconeri.netsons.org
www.facebook.com/f.neri
info@mhotly.com