We discuss our Introduction to Conversion Rate Optimisation (CRO) Watch us discuss this presentation from our LIVE Hangout: https://www.youtube.com/watch?v=4uqyCfSw0Rc

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Ask The Young Cow
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First, what is it?
In internet marketing, conversion
optimisation, or conversion rate
optimisation (CRO) is the method of
creating an experience for a website or
landing page visitor with the goal of
increasing the percentage of visitors
that convert into customers.
Higher conversion rate = better ROI
Conversion Rate
Optimisation

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Increasing the percentage of leads (visitors) to
your landing pages that convert based on
specific actions you have in place as part of
your KPI’s.
How you get more bang for
your buck!
What does it mean for your business?

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Wanna know how to get more from
your existing campaigns? Tell me more.
A: 100 Visitors
23 buy your
£100 product.
Total revenue =
£2300
B: 100 Visitors 11
buy your £100
product.
Total revenue =
£1100

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Here’s where you start
LIFT Model
for Conversion Analysis
Use the LIFT Model to analyse your pages and
identify conversion blockages.

6. What's involved?
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Experiments and
testing
Tools include:
1. Unbounce
2. VWO
3. Five Second Test
4. Google Analytics
Experiments
5. Convert
Experiment
6. Maxymiser
7. KISSmetrics
8. AB Tasty
9. Optimizely
More info:
http://www.conversion-rate-experts.com/split-testing-software/

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Over to you!
Awareness is the beginning of all Change…
Where can you use Conversion Rate Optimisation (CRO)
Marketing Channels
• Google Adwords
• Facebook
• Twitter
• Search Engine Optimisation
• Content Marketing
• Email Marketing
• Video – YouTube, etc
Landing Pages
• General Pages

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Use this knowledge to enlighten yourself about CRO.
Test & Measure if it can work for your business.
Find out what works, what doesn’t and
improve on what does!
Resources
• http://www.widerfunnel.com/solutions/our-process
• http://www.quicksprout.com/the-definitive-guide-to-conversion-optimization/
• https://qualaroo.com/beginners-guide-to-cro/
Conclusion

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Every Wednesday 1pm UK
www.youngcow.co.uk