Quick PowerPoint created from the article "Twitter Chats & Hashtags - 5 Strategic Ways To Increase Twitter Engagement" by Stephanie Frasco, VP Social Media Marketing. BIO: Stephanie Frasco started helping businesses get results with social networks before Twitter even existed! Stephanie has worked directly with high profile clients like Oprah, Atlantic Records, Dashlane, The International Culinary Center, & many more. She specializes in helping business owners and marketers find massive ROI by developing targeted social campaigns focused on *engagement strategies* that work!) Her great article exists here:http://www.convertwithcontent.com/twitter-chats-hashtags-5-strategic-ways-increase-twitter-engagement/ This is a TEST content submission through Slideshare.

1. Twitter Chats & Hashtags:
5 Strategic Ways To Increase
Twitter Engagement

2. HOW TO INCREASE ENGAGEMENT ON
TWITTER
We've discussed strategies you can start using to
increase your Facebook engagement. Due to the
visual nature of the platform, Facebook engagement
can be a bit easier. Google+, Pinterest and Twitter
have their own qualities that make them special for
engagement. Today we'll focus on Twitter.

3. As each network operates in its own fashion, it is
important to understand each network before you
jump in. By knowing your audience and the audience
of each network you will be more successful in the
long run. Just like you wouldn't show up to a blacktie event in a bathing suit, you shouldn't arrive on
Twitter with a Facebook mentality. Knowing the
personality of each network is going to be a huge
head start for you, so take the time to get to know
each network for what it's worth.

4. While these networks differ in many ways, they do
have in one thing in common: they are all a two-way
street. This means that if you want to be successful,
you will have to pull and push. Pull the users in to
your conversation, and push yourself into theirs. No
one respects a strictly self-promotional brand on any
of these networks.

5. If you want your followers to be engaged, then you,
as a brand, must be engaged as well. Don't forget that
by increasing engagement, you will also be increasing
your reach & following.
With that said, let's jump right in to increasing your
engagement on Twitter.

6. Twitter
Twitter is a beast, and when I say that, I mean it in a
positive way. It is a giant with a constant stream of
information. Many people flock to Twitter with the
mindset that they can just post strictly about
themselves. This is not true. You need to come up
with a Twitter strategy.

7. In my experience, the best Twitter content strategy is
one that is well rounded and includes a mix of sharing
information about your brand, your founders, your
products, your industry (that includes sharing
informational articles/pictures/videos), conversations
about your fans, reviews, and responses to your fans.
Because Twitter is so heavily flooded, it presents an
opportunity as well as a challenge, because so many
people are using twitter to share content, reviews, and
rants.

8. Watch out for the rants as many people use Twitter as
a customer service tool, and they expect you to
respond. The challenge for many marketers and brands
is breaking through the noise and being heard.
Many of the same rules for Facebook engagement
apply to Twitter. Ask questions and respond to
questions/comments/concerns, and engage in social
listening. Look at conversations as an opportunity to
be heard and join in. Besides these similarities you can
also be doing a few more things to increase
engagement.

9. 1. Join or Host a Twitter Chat
Twitter chats are weekly events that happen on Twitter
in pretty much every industry. A Twitter chat is a
series of questions in which a lot of people respond
using the designated hashtag. Each week the questions
change. Twitter chats are generally moderated by
someone with a lot of followers, and these folks are
good to get to know. Sometimes they are collaborative
and you can submit a question to be asked during the
chat.

10. There are fashion chats, food chats, travel chats, PR
chats, HR chats, and pretty much everything else you
can think of. There are B2B chats that you can
participate in to grow your partnerships. But as a
brand you don't have to limit yourself to B2B chats.
Find one that you have a wealth of knowledge in and
start talking. The people who are involved are likely
going to be your audience or competitors. You can
follow along by searching the hashtag and respond to
people whose answer you can relate to. By doing so,
you just opened yourself up to a new conversation and
perhaps a new follower.

11. Twitter chats are also good for finding people who are
interested in the type of stuff you might sell. If you
are a travel agent, Travel Tuesday is a direct hit for you.
You can do a Twitter chat search on Google and
should be able to find one that fits your industry.
Don't forget to cross promote it on your other social
networks.

12. Once you build a following you can event start your
own Twitter chat. If you do, make sure you let me
know so I can join in.
And of course follow me on my personal account here
and our ConvertWithContent account here

13. 2. Follow Hashtags
Hashtags are a means of searching different
conversations on Twitter. There is a hashtag for just
about everything. You see them on Facebook,
Pinterest, G+ and Instagram. People love hashtags.
You can start searching for them and communicating
with the original tweeter to start a conversation. If
you are an interior designer you might want to follow
#interiordesign. You will notice that there is a lot of
fluff out there but you will be able to find some
interesting conversations and jump in.

14. You can also use hashtags so that people can find you
easily. #foodporn is always a good one. #socialmedia
#sm represents a social media conversation.
3. Stream Your Twitter Feed on Facebook
Facebook has a tool that allows you to stream your
Twitter stream on your Facebook page via tabs or on
your timeline. You can decide which works best for
you.

15. If you have a large Facebook following, but not such a
large Twitter following, you might want to stream it
on your timeline so that your fans are aware of your
Twitter page. For this to be successful you need to
have a different Facebook content strategy than
Twitter. If you share the same content on Twitter as
you do on Facebook there is no incentive for the fan
to also follow you on Twitter. If these two content
streams are different, then Facebook users will see that
they are missing out on a lot of interesting stuff you
are sharing on Twitter and might want to follow you
there as well.

16. Twitter is also unique because you can share more
content. While Facebook users tend to get annoyed at
an overflow of content, Twitter users are a little more
accepting. Just make sure you try to space it out a bit.
You can schedule tweets in advance using Hootsuite
(my preferred scheduler) so that you are hitting news
feeds at different times. This is also important because
people tend to be on Twitter at different times.

17. 4. Live Tweet
I love live tweeting. It is a way to get real-time content
out there of something that is happening NOW. It's
the power of now at its finest. Live tweeting usually
happens at conferences or events and there is usually a
hashtag that goes along with it. But it doesn't need to
stop there. You can live tweet a business meeting to
give your followers an inside look at your company
culture. You can live tweet a fashion show at your
store.

18. You can live tweet pretty much anything. Just make
sure it is worth it. When live tweeting, make sure you
include some photos here and there, as this makes it
more real.
5. Participate in Daily Trends
There are some pretty big trends happening on the
Internet and it is definitely something you should be
taking advantage of. Here is a list of some daily trends
I know of:

19. Monday - #MeatlessMonday
Tuesday - #TravelTuesday
Wednesday - #WineWednesday (#WW)
Thursday - #ThrowbackThursday (#tbt) -This one is huge and really fun!
Friday - #FlashbackFriday, #FollowFriday
By sharing content that is relevant on Twitter, you are
going to get some views that you would not get
otherwise. It also shows that you are a hip and social
brand.