Millennials are the largest generation yet, but effectively selling to them requires a different type of eCommerce content marketing.

1. Millennials and The Futureof
eCommerce Content Marketing
“The future of content marketing lies with Millennials.”
Tech Radar

2. Although Millennials are
huge media consumers
– reportedly spending up to 18 hours
a day with a variety of content channels -
they claim content doesn’t influence them.

3. According to a study by
In fact, 45% of Millennials say they
aren’t interested or compelled by
content from marketers.

4. Is content marketing a
failed strategy for Millennials?
Learn more about Marketing with UGC

5. Millennials do react to content marketing,
yet the content marketing strategies
that worked for previous generations
won’t necessarily see success with them.
• They are turned off by traditional forms
of advertising and wary of brand-sponsored marketing.
• They want to get involved and have a say
in how they connect with products and services.
• They are less likely to respond to hard advertising and
more likely to be drawn to relationships with companies.

6. Download our Marketing with UGC eBook
In short,
Millennials need a different
type of content marketing.

7. The
#selfie
generation wants
#selfie
content marketing.

8. UGC isn’t just taking up their time
– it’s making impressions.
Out of all their time spent consuming
media, about 30% of it is spent with
user-generated content (UGC).
Learn more about Marketing with UGC

9. In fact, they trust information they
receive through UGC 50% more than
information from other media sources.
Millennials
trust and remember UGC
more than every other
type of media. UGC

10. More than 50% of Millennials consult UGC before making
big purchases, and UGC is 20% more influential on their
purchase decisions than other types of media.
Harnessing UGC in your user content
marketing pays off with this crowd.

11. So how can you
leverage UGC in your
contentmarketing strategy?

12. Millennials grew up surrounded by media and are much less
influenced by traditional marketing messages. In contrast,
they like to hear advice from peers, so display peer reviews
and testimonials in place of traditional advertisements.
Use peer reviews and testimonials.

13. Millennials are much more wary of giving out their information and much less
trusting when it comes to digital privacy. Make sure you make it clear how you
will use their content, and ask for as little information from them as possible.
Don’t abuse their user content
or risk losing their trust.
Download our Marketing with UGC eBook

14. Invite them to participate
and let them know
their input matters.
To get through to them, it’s vital to use language
that appeals to their power as mature individuals.

15. These generations are pros on social media platforms like Facebook,
Twitter, and Pinterest, so make sure you are using these platformsto
give them valuable content that invites a conversation.
There’s no excuse for not harnessing
the power of social media!

16. The changing tides of marketing are bringing many new trends
– brands as publishers, content as king, and advertising
as storytelling. Among all the trends and buzzwords,
there is one lesson that is here to stay…

17. The future generations will not simply consume content.
They want to be part of the conversation.
They want to be content creators.

18. It’s a transparent, connected way
to let your audience speak.
Customer content marketing
is marketing for the people,
by the people.