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Hatched

                                                                May 2012
                                                                Issue 2
The latest news, advice and opinions from yolk recruitment

             page 3                               page 10                  page 12


             Is competition                       We go team               5 technologies
             in the workplace                     building at              for mobile
             a good thing?                        Boulders                 workforces


                 Invest in your team
                 & reap the rewards
RECRUITMENT
TECHNOLOGY
CAREERS
MANAGEMENT
BUSINESS




As a member of the Welsh Contact
Forum we attended this year’s award
show which was hosted by John
Barrowman.
It was a great night out and we got to
meet some interesting people. The Welsh
Contact Forum is working hard to build the
reputation and quality of the contact centre
industry in South Wales. If you’re not a
member yet then visit their website
www.welshcontactcentreforum.co.uk.




We would like to congratulate our
Company Director Duncan Powell who



                                                   A few new faces at yolk
was recently elected onto the South
Wales Chamber of Commerce Council.
Duncan’s role will be to attend the
Council’s bi-monthly meetings and discuss          We have recently added three experienced recruiters to our team joining our
the main issues affecting businesses               Business Support and IT divisions. Sian Griffiths and Lian Morgan both join
throughout the South Wales region, along           from Marble Recruitment and have over fifteen years experience between them
with how these issues might be tackled             working with major UK companies and growing local businesses. Lian joins Yolk
through the Chamber’s activities. The              as a central resourcer for all divisions having previously worked with national PLC
Council provides a channel through which           clients. Sian previously held the position of recruitment manager at Marble and will
Chamber members can raise any issues,              now be spearheading our Business Support division. Finally, Kyle Probert will be
concerns or ideas; in turn helping to shape        joining our IT division, having previously worked at Hays, working with our national
the Chamber’s policy development and               IT clients.
service offerings.
                                                   As a business our approach is personal, we know our clients and their business,
The next chamber exhibition is being held          and our consultants are extensively experienced in both recruitment, and their
on Thursday 14th June at Cardiff City              specific market sector. Your dedicated account manager understands both the
Stadium.                                           local market and the intricacies of your business ensuring that the relationship is
                                                   built on solid foundations saving time, reducing cost and increasing consistency
    www.southwaleschamber.co.uk/exhibition.asp
                                                   whilst delivering results.


                         May the fourth be with you
                         Yes that’s right, the next FiftyOne3 event is on May 4th. Forget the Star Wars conventions or boxset
                         marathon you had planned. Come to the event and feel the force of informal and fun networking. FiftyOne3
                         is a business club aimed at young professionals in Cardiff and is sponsored by Yolk Recruitment.

                               READ MORE AT: http://www.fiftyone3.com/




                    Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com
Cut the cost of recruitment                    Connecting people,                             Yolk Recruitment to support Work
The Welsh Assembly Government has              creating commerce                              Wear Week
extended the ReAct funding program             Our Company Director, Dale Williams,           Yolk are proud to support Dress for Success
offering up to £3000 of financial support      has launched a free                            and their charity event being held at McArthur
to companies recruiting                        consultancy service                            Glen during 2nd – 8th July. Mohammed
individuals who have been                      looking to introduce                           Ahmed, Yolk IT
made redundant. Call us                        potential business                             Divisional Manager, will
to find how this can                           partners to each                               be holding workshops to
help with your                                 other. Visit www.                              help unemployed women
recruitment needs.                             syncbusiness.co.uk                             get back into work.




Is competition in the workplace a good thing?
Is competition in the workplace a good
thing?

As a kid growing up I was notorious for
a lot of things, being a bad loser was
possibly one of my less desirable traits.
Hitting the Monopoly board into the air as
a six year old is never going to leave you
with much to look forward to other than a
disgruntled mother and father packing you
off to bed for an early night.

Ok so it wasn’t always seen as the
‘right’ thing to do, but, it’s this type of
determination to be a winner that has
enabled me to continually rise to the
challenge of getting where I aim to be.

Competition comes in many forms, it
starts in the home when siblings compete
for attention, it carries into nursery when
toddlers compete for their turn on the
swing, high school brings peer pressure
and with it competition to get noticed, and,
into the working world, we’re thrust into a    But is this competition a good thing?          their job and miss a minor detail because
world of corporate competition which is the                                                   their eye is on the commission? Perhaps
most cut throat of all.                        For me, yes. We aren’t always all going to     colleagues will fall out over a sale because
                                               want to ‘be’ the best, but, as consumers,      of their joint involvement in securing the
Some people shy away from competition,         more often than not we certainly demand        customer? And perhaps a corporate
some people thrive on it. One thing that       the best. In order to receive the quality of   company will use their buying power to
rings true for the majority of businesses      service we desire at a price we see fair       squeeze small to medium businesses out
is that they employ a team that will have      and within a time we deem acceptable,          of business?
a healthy mix of both characters. It could     competition is required so that suppliers
be argued that the more competitive            remain vigilant to customer requirements,      The lifeblood of the economy is born from
employees are those at board level             avoid complacency and continually strive       competition, if measured correctly and
tasked with ensuring continued business        to improve.                                    governed from ground level upwards then
improvement and progression, or, the                                                          all is fair in love and war and we should
sales team within a business that is           It is because of competition and consumer      look to market leaders or over performing
responsible for generating revenues.           desires that the competition commission        colleagues and accept that they are doing
These positions in businesses are more         exists, and, without a healthy breadth of      something extraordinary in order to get
often than not commissioned which is           competition countless industries would         where they are.
a way of breeding competition between          over price products
colleagues in order that they receive a        that we needed but couldn’t get
bonus for higher performance. It’s this        anywhere else.                                          Dale Williams
                                                                                                       Company Director
type of structure thought has been brought
                                                                                                       Yolk Recruitment
to light in the recent news via the major      Of course there are times that competition
                                                                                                       E: dwilliams@yolkrecruitment.com
banks and bonuses that are paid out to the     can be detrimental. Perhaps a sales
                                                                                                       T: 02920 220078
big wigs.                                      person will forget the quality aspect of


                                                                                                                      Issue #2 – May 2012
Your business. Your people. But better
Psychometric testing can help transform the
performance of your teams and individuals,
delivering an immediate impact on your
business which is why Yolk Recruitment offers all
it’s client the opportunity to test all candidates as
part of our recruitment service.
Yolk Recruitment has partnered with Thomas
International a global leader in online
assessment. Thomas international has been
at the forefront of assessment innovation for
30 years. They provide assessments in 56
languages and have a presence in over 60
countries. They work with over 32,000
companies of all sizes and complete over
1.5 million assessments every year.
The key to effective leadership in any business
lies in understanding which person you should hire, which you should promote, what makes a
top performer, what motivates them, their core strengths, their limitations and the value they
add to a team. But what will really set your business apart is benchmarking the behaviours
and abilities that will deliver success in your organisation, and managing your people into
high performance.
If you’re interested in using Thomas’ assessments to gain insight into, manage and develop
the behaviours, aptitude, abilities, competencies and hard skills of future employees then
contact Yolk Recruitment on 02920 220078.



                        Never look a gift
                                                                                                         QUOTE OF THE MONTH




                        horse in the eye?
                        If you haven’t been watching the latest series of
                        ‘The Apprentice’ then you’ve been missing out.
                        What it is about this show and why do a group
of seemingly successful business people come up with some of the
most ridiculous and self obsessed comments? Is this down to ego or TV
producer comedy value? Here are our favourites of the series so far.
•	 I’m like a shark, right at the top of the food chain. I take what I
   want, when I want it - Ricky Martin
•	 I set up my own business when I was 19, and I have been working
   really hard ever since - Maria O’Connor, aged 20                            Dan Cobley, UK Managing Director of Google,
                                                                               at the ‘Getting Welsh Businesses Online’ event
•	 Ideally if you were to order 1 million units……. - Jane McEvoy
                                                                               held in February at the Coal Exchange, Cardiff.
•	 Never look a gift horse in the eye - Duane Bryan
•	 (On being fired) I’m more upset now than last night when my son
   was crying on the phone to me - Jane McEvoy                                 “40% of businesses in
•	 I would call myself ‘the blonde assassin - Katie Wright
One of our Company Directors, Duncan Powell, recently appeared on TV
                                                                               England have a website, the
and he knows first hand how nervous you can get and how the editing
can at times unfairly portray you so we’re sure the above statements           same can only be said of
are all down to the pressure of the competition. Read about Duncan’s
experience on Come Dine with Me in our online edition of Hatched.              33% of enterprises here.”
                 Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com
Optimising your linkedin profile
LinkedIn is an essential tool in today’s market for generating
business leads but are you optimising your profile to                                            1                2
maximise your visibility. If you’ve already gone through
LinkedIn’s own profile builder and have achieved a 100%
profile rating then here are a few advanced tips.
Do you know your keywords?
The very first thing you need to do some is some basic research into the keywords that
potential customers are using to find you. How you describe yourself and how your
customers search for you can very greatly. You may think of yourself as a talent acquisition
professional while your customer are looking for recruitment consultants. Try to find a          3
niche that doesn’t position you outside your market and leverage it your advantage.

1 Get a professional headshot
You should have a clear, professional, friendly looking picture of you without a distracting
background as your headshot. LinkedIn is a network for professionals and your picture
should reflect this.                                                                             4
2 Your headline should mean something
By default LinkedIn will use your most recent job title as your headline. You may want to
change this to a more appropriate headline that expands on who you are and what you
offer. Your headline strongly effects where you rank in search results so try and fit in a
few keywords.

3 Use all your website links
You can add up to three links to your profile so make sure you use all three. Your links
should be call to actions like the example opposite rather than generic text. Linking all        5
three back to your company website is also good SEO.

4 Create a detailed summary
Use your keyword research to structure your summary. Make sure it reads like its written
by a human rather than just a string of bullet points and I do statements. Include a
definitive call to action at the end so viewers are encouraged to either connect with you or
get in touch.

5 Use Apps to provide viewers with extra information                                             6
Apps are a great way of making your profile stand out from others. At Yolk Recruitment
we use slideshare to display our marketing literature allowing our viewers to see our full
service offering. On our IT Divisional Managers page, Mohammed Ahmed, we’ve included
a video introduction.

7 Fill out your job history in detail
The more you put into your job history the more you will come in search results. You may
no longer be a sales and marketing assistant but LinkedIn recognises similar position and
your progression to Sales Director.

7 Add projects
Projects are a recent addition to LinkedIn that lets you expand on your work history and
your connections with colleagues. Projects are a good place way of presenting recent
case studies and showcasing clients you’ve worked with.

8 List your skills
Skills are another new feature added by LinkedIn that are linked to talent filters in
advanced search settings. Pick just you’re top skills, listing twenty plus skills doesn’t look
realistic and won’t give you any credibility.

9 Add all your contact details
The more contact details on your page the more ways prospective clients can find you.
Make sure to include your full business address to boost your local search ranking.

Wrapping Up
The more complete your profile the more credible you will look to prospective clients            7
and the higher you will rank in your competitive search terms. Keep your profile up to
date, add new projects over time and continually assess your keywords to ensure you’re
ranking above your competitors.
                                                                                                 8


                                                                                                     Issue #2 – May 2012
Invest in your team & reap the
Historically it is suggested that
engaged employees and a positive
working culture are a defining
factor of a successful company.

Recent research conducted by Inc
Magazine found that if customers
could sense animosity between
employees and managers this
strongly influenced their purchasing
decisions often resulting in them
deciding not to buy from that
company.

When you start thinking about it from
this perspective, that an unengaged
workforce affects sales, it’s clear
that investing in your team can bring
significant benefits.

So what can you do to engage
your workforce and ensure that
you are getting the best out of
them?
Most people would think that it all
comes down to one thing - money.
Actually a sense of ownership and
recognition rank higher on a scale
of importance than salary alone. If
you really want to engage with your
workforce you need to listen to them
and address their issues.

Here are a few common                          There is little opportunity for
problems that can easily be                    progression
resolved                                       Would you keep investing in a
Your employees don’t feel like they            market that clearly isn’t going to
have a voice.                                  bring you any return? No? Your
This is an easy one to resolve, simply         employees feel the same way.
talk to them more. Make sure you               You’ve got to prove to them that the
listen to their ideas and implement            more they invest in your business the
them. You’ll be surprised at what your         more they will get back.
employees will say. Most will want to
play an active role in your business           They don’t feel connected to their
and have ideas that will benefit you.          colleagues
                                               If your colleagues are not sharing
They don’t feel they are recognised            their skills and knowledge with each
or rewarded for their efforts                  other you need to quickly address
Employee recognitions schemes like             this. Social gatherings and team
star of the week and days out have             building days can help break up
worked well at Yolk Recruitment                departmental divides ensuring that
but grand gestures are not always              employees don’t feel out of touch
needed, a simple thanks makes a big            with other parts of the business.
difference.




               Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com
e rewards                                 Yolk talk the talk & walk the walk




                                          The Situation                            beneficial to our business in the
                                          From launch and in our early years,      same way it could be beneficial to
                                          as with many new businesses              yours.
                                          Yolk used a variety of out sourced       Nici provided us with the
                                          suppliers to manage our PR,              information to make the decision
                                          website, branding, events and            including interview questions, CV
                                          general marketing activities.            critique and salary expectations
                                          We recently started to find this         to name a few. She even get’s
                                          approach to be less cost and time        involved in the interviewing! Having
                                          effective than previously. This was      pre-screened the pick of South
                                          primarily due to the cost of time lost   Wales strongest marketers, Nici
                                          when senior managers absorb the          was able to find Yolk the candidate
                                          management of these suppliers            to match our needs, to increase our
                                          and the results of their services.       marketing and branding exposure
                                          We started to consider the benefits      and, importantly, to ‘fit’ in with our
                                          of creating a new role in the            quirky team.
                                          business by recruiting our own in        The increase in our marketing
                                          house marketing executive. Initially     activities has resulted in us being
                                          we considered do we need a full          inundated with interest from new
                                          time executive? Would they provide       businesses and new candidates.
                                          enough value to justify their cost?      Our marketing executive now
                                          Would we be simply exchanging            manages all our online marketing,
                                          one time consuming project for           our events, SEO, direct mail and
 Invest in long term goals not            another?                                 we have been able to do more for
 quick fixes                              The Need                                 less.
 Creating an engaged workforce is         As with many businesses, the             Are you in a similar position?
 not a short term fix, it’s a long term   senior team’s expertise possessed
                                          a skill set more aligned to              Creating a brand new role within
 investment. Getting in a few beers                                                your business can be a daunting
 on the annual work outing doesn’t        operations and sales. To recruit a
                                          Marketing Executive, how would           prospect but we are able to offer
 create a company culture. You need                                                factual, astute, commercial advice
 to be consistent with your approach      we know where to start? What
                                          interview questions would we             that is up to date and aligned with
 and address potential problems                                                    market expectations.
 before they arise, not react to them     utilise? How would we know how to
 once they’ve become glaringly            measure the employees success?           Yolk Marketing Recruitment is
 obvious.                                 It became evident that we needed         recognised as a recruiter of choice
                                          to let an expert manage this             for marketing professionals. We
 As a leader you need to walk the         process.                                 recruit at all levels from assistant to
 walk and don’t just leave it to line     The Solution                             director whether you’re looking for a
 managers and your HR department.         Yolk Marketing Recruitment,              generalist or a specialist skill set.
 Join in with the planned activities      spearheaded by Nici Jones, offers
 and get to know your employees           a solution to this common problem               Nici Jones:
 and they’ll be happy to put in that      on a daily basis. Having our own                02920 220078
 extra effort for you.                    dedicated marketing executive was               njones@yolkrecruitment.com




                                                                                                         Issue #2 – May 2012
In March this year our Company Director, Duncan Powell,
 was a runner up on the popular Channel 4 TV show Come
 Dine with Me. Duncan shares with us his experience on
 the show.
 As a ‘big’ foodie when the opportunity                       apprehensive that having previously been on
 presented itself to Duncan to appear on                      Masterchef they might have thought I was
 Come Dine with Me he jumped at the                           some wannabe celebrity but I wasn’t. I have a
 chance to show off his culinary prowess.                     passion for food and loved the show.
 For those unfamiliar with the show it is a
 cooking contest with a twist. A group of                     What was the idea behind your menu?
 complete strangers compete against each                      I wanted something that could be quite
 other for the title of ultimate dinner party                 different, rather than doing something simple
 host and £1000 by voting on each other’s                     like steak or lasagne, which everyone likes.
 cooking and hosting skills. Each host must                   I opted for Haiwian theme and started with
 also provide entertainment for their guests                  a chorizo and halloumi antipasto with whole
 while being roasted by narrator Dave Lamb.                   prawns for a starter, followed by Honolulu Sea
                                                              Bass, with a potato, pea puree and a leek
 Duncan was joined on the show by theatre                     carbonara sauce. For dessert I made a Lemon
 enthusiast Jay Coleman, radio hack Emma                      Posset and homemade biscotti biscuits.
 Jones, Welsh housewife Sarah Kinnear and
 peace activist Pippa Bartolotti.                             Was you disappointed that you didn’t win?
                                                              I was happy to be the runner up, for me it was
 How did you get on the show?                                 more about just cooking some cracking food
 I saw an advert in one my local delis and I                  rather than winning the money. I think Jay
 thought I would just go for it. I emailed the                deserved to win, he was the first of us to host
 contact details and was sent out a massive                   a dinner party and did a great job of making us
 application form to fill out.                                all feel welcome in his home considering we
                                                              had never met before.
 Was there an extensive audition process?
 I had an initial phone interview which I nailed              What was it like seeing yourself on screen?
 being a recruitment manager :) then it was                   It was a mixture of excitement and relief. The
 onto to meet the show director. I was a bit                  first day was the hardest day to watch, I hid




Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com
“It was a mix of                                     What affect did appearing on the show
                                                     have on your business?
excitement &                                         The impact is difficult to judge, did we get
                                                     any extra sales out it, maybe? But that was
relief..I hid behind                                 never the purpose. It wasn’t a PR exercise

the sofa for most of                                 and I never promoted the business during
                                                     the show.
the first episode”                                   We did promote it a lot through our
behind my sofa for most of it, as I felt I was       social media channels like Facebook
being stereotyped as the cockney wide                and Twitter. We created our own Twitter
boy. It also made it look like we didn’t get         hashtag #comedinewithdunc which
on as a group but that’s TV for you, it’s all        people used to comment on the show and
about the entertainment value and drama              released my recipes on the Yolk blog. This
so they have to present it in a way that             was fun to do and clients I hadn’t spoke
would get people talking. By the end of the          to for sometime got in touch whether by
week though I think I came off really well           email or twitter. After seeing me on TV
and was please by the positive response I            most clients and suppliers we’re friendlier
got.                                                 and interested in my experience so it
                                                     made doing business that little bit more
What was the most unusual outcome                    pleasant. We also held a mini premier in
of appearing on the show?                            the Yolk office which was a good team
On the second day I did a gag about                  building exercise and boosted morale.
keeping an emergency pasty as Pippa
was serving a vegetarian curry. After the            Finally any plans to appear on other TV
show Peter Pies contacted me on Twitter              shows?
and dropped off four bags full of pies and           Yeah I’ve just signed up for the next series
pasties!                                             of Celebrity Big Brother! Just joking. After
                                                     this and my appearance on Masterchef
Was there any major problems during                  I think I’m done. I’ve recently become a
the filming?                                         father and that’s my next big adventure.
Apart from being burgled a few days before
having to host my party and my wife being                       Duncan Powell
in the late stages of pregnancy it was all                      Company Director
                                                                Yolk Recruitment
fine!! It was an exhaustive experience                          E: dpowell@yolkrecruitment.com
though, you are filming all day and night                       T: 02920 220078
five days in a row.


                                           Ingredients                             heavy with black pepper and add
                                           Seabass fillets – 200g each             parmesan. Set aside.
                                           1kg maris piper potato
                                           200g salted butter                      Peel and boil potatoes, til soft, dry
                                           750ml double cream                      and drain. Mash and add butter and
                                           100ml milk                              cream. Season. Set aside.
                                           400g frozen peas
                                           3 leeks                                 Boil water, cook peas. When cooked
                                           150g pancetta                           drain. Return to pan, add knob of
                                           50g parmesan                            butter and water. Blitz til smooth. Set
                                                                                   aside.

Duncan’s                                   Step by step method
                                                                                   At last minute, heat frying pans,


Honolulu
                                           Chop leeks and bacon. Gently fry        season seabass. Add oil to pan and
                                           lardons of bacon, when colouring,       put fish in skin-side down. Cook on a
                                           add leeks and a knob of butter. Sweat   high-medium temp for about 6 mins till

Seabass                                    til soft and then add cream til sauce
                                           consistency. Reduce slightly, season
                                                                                   almost cooked. Turn over and allow to
                                                                                   cook in residual heat.



                                                                                                         Issue #2 – May 2012
YOLK NEWS



TEAM BUILDING AT BOULDERS
Not all lessons can be learnt in conference rooms which is why the Yolk team recently headed
down to Boulders Climbing Centre for a day of team building.




                                                                     Lets hear what our team had to say
During the last eighteen months Yolk Recruitment has
continued to significantly grow. We’ve invested heavily in
                                                                                   What element of the day did you find most
training but continued with our policy to enjoy the social
                                                                                   rewarding?
aspects of the business. We’ve always found that a strong
                                                                                   The leap of faith at the end was a big challenge
bond outside of the office results in a more collaborative and
                                                                                   for me. I’m not great with heights, so to do
supportive working environment. We have always promoted
                                                                                   something like that was amazing and is
a company culture where individuals are rewarded for their
                                                                     something I will always look back on and be proud of. I
successes but that it is the overall goal of the company that
                                                                     probably wouldn’t have been able to do it though without the
matters the most and to this extent we recently took some
                                                                     encouragement and support from my colleagues and the
of our consultants down to Boulders to help strengthen our
                                                                     staff at Boulders.
team bonds.
                                                                     Emma York, Business Support Consultant
                                                                     eyork@yolkrecruitment.com
The reason we chose Boulders Climbing Centre was that
we knew the whole day would revolve around team building
                                                                                  Do you feel that you are closer to your
rather than it being individually competitive. Boulders put
                                                                                  colleagues now?
together a great package for us that focussed on creating
                                                                                  Definitely. I really got to know some of the newer
trust between colleagues and increasing social interaction.
                                                                                  consultants and our Company Director Dale
The day started with a particularly difficult mental challenge
                                                                                  Williams. It made coming into the office more
involving a rope and a ladder that really got the team talking.
                                                                     pleasant having shared such a fun experience with everyone.
We then had to safely hoist each other up 20ft into the air
                                                                     I think everyone was a bit nervous on the day but we came
before moving onto the final and most challenging exercise
                                                                     together and pushed each other on.
the ‘leap of faith.’
                                                                     Leroy Brito, IT Consultant
                                                                     lbrito@yolkrecruitment.com
An important aspect of any team building day is to gather
feedback and continue the team bonding after the event. We
                                                                     Would you recommend Boulders as a corporate team
saw an immediate increase in interaction and collaboration
                                                                                  building day?
around the office, with consultants sharing leads across
                                                                                  I would. The whole day was really centred
divisions and recalling fond memories from the day, proving
                                                                                  around working together as a team and
it was a success.
                                                                                  overcoming challenges. The ladder exercise
                                                                                  was particularly challenging as I was the first
If you’re thinking of hosting your own team building day
                                                                     person to climb it and to be honest I wasn’t sure the guys
then Yolk Recruitment would recommend you pop down to
                                                                     had come up with the right solution but they had and I got to
Boulders. Learn more by visiting their website
                                                                     the top safely.
www.bouldersclimbingcentre.co.uk
                                                                     Sodira Andreou, Administrative Support




                Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com
corporate days out at
boulders can really help
build your team.
Boulders indoor climbing centre in Cardiff specialises in providing
personal development facilities for organisations, training providers and
recruiters.

Combining the facilities of Boulders with a specially developed range
of proven physical activities, provides a powerful learning vehicle that
adds value to your training programme; helping you win more clients and
promote the retention of your current ones.

Delegates are immediately taken out of their ‘comfort zone’ to enjoy an
adrenaline-fuelled experience through practical exercises that provide         Training day example package
an exciting sense of achievement, whilst ensuring that it is easy for the      based on 12 delegates:
training provider to generate key skill attainment evidence.
                                                                               0930 - 1000 	 Arrival, welcome brief and
Strengths of Boulders’ programme:                                                            document administration.
                                                                               1000 - 1030 	 Ice breaker team task “Cliff
Bespoke Content                                                                              hanger.”Especially good for
To ensure absolute relevance to your training programme, Boulders                            developing: Problem solving and
invests in getting to know and understand your training objectives. With                     working with others.
close client consultation, Boulders selects a set of physical challenges       1030 - 1130 	 Class room based activities led
which will tackle, individually or collectively, the key skills identified                   by client.
by the training objectives. Each bespoke programme aims to change              1130 - 1300 	 1.5 hour climbing Taster
participants’ attitudes in order to help you unlock their true potential and                 session. Especially good for
achieve the peak performance that will benefit their work place – always                     developing: Improving own
with the focus of generating the crucial evidence of key skills attainment.                  learning and performance.
                                                                               1300 - 1400	 Lunch, provided by Boulders.
Course Design                                                                  1400 - 1530	 Class room based activities –
The day will be tailored to meet your exact requirements. Boulders’ state-                   led by client.
of-the-art meeting room is available for classroom activities, lunch and       1530 - 1630	 Team task “A bag full of
debrief.                                                                                     diamonds.” Especially good for
                                                                                             developing: Problem solving,
Contact:                                                                                     working with others and
To discuss your requirements, or make a booking, contact Chloe Loftus                        communication.
on 0845 52 118 50, or email chloe@boulders-climbing.com                        1630 - 1800	 Class room based activities led
                                                                                             by client



                                                                                                           Issue #2 – May 2012
Help us raise funds for St David’s Hospice
                                            Support our Company Director Dale Williams as he and the Woko Woko
                                            business club cycle from Paris to Cardiff to raise money for St David’s Hospice.
                                            The team will cross bridges and seas, ride through counties and cultures. Please
                                            visit the link below to donate to this worthwhile cause.
                                                 READ MORE AT: https://www.justgiving.com/paristocardiff



                                                                                                                      YOLK ADVICE



FIVE TECHNOLOGIES THAT CAN HELP YOU MAKE THE MOST OF YOUR
MOBILE WORKFORCE




Does your business have a heavily mobile workforce that                   know if your employee is logged in, on lunch or idle.
spends a lot of time meeting clients on site or do you utilise            Checking your employees presence before giving them
a flexible working policy? If the answer is yes then keeping              a quick call saves you time and money.
track of your employees and making sure they are reaching
their maximum productivity can be very time consuming.
Recent advancements in technologies such as smartphones              4.   Business Card Readers – How many conferences,
                                                                          networking events or meetings have you been to
                                                                          and walked away with so many business cards that
and tablets, have dramatically reduced the administrative
                                                                          it becomes a daunting task processing them all?
workload required to manage a mobile workforce.
                                                                          LinkedIn’s CardMuch app and similar alternatives lets
Here are five technologies you should be using to ensure                  you take a quick photo of a business card and it will
you’re making the most of your mobile workforce.                          automatically read the data and create a contact in your
                                                                          smartphone.

1.
     Cloud computing – Free online services like Dropbox
     make it a lot simpler to share files across locations and
     devices. Rather than relying on emailing presentations
     or order forms, setting up a mini cloud server that
                                                                     5.   Device geo-tracking – If you do have a large mobile
                                                                          workforce then you’ve probably had one or two devices
                                                                          go missing. Apart from the cost issue, the data stored
     is automatically updated reduces the administrative                  in most devices can be invaluable and irreplaceable
     demand on your mobile workforce and lets them                        so getting the original device back is the best solution.
     concentrate on the task in hand.                                     Apple’s ‘Find my iPhone’ and alternative apps allow you
                                                                          to remotely track any device via GPS, lock it and even

2.
     One number technology – Apps like Mobisma allow
                                                                          wipe it of data if it is seemingly irretrievable.
     you to have one number shared between your office
     phone and your mobile. Giving a client a single point of        A final essential asset that can really help you is a good IT
     contact rather three or four means there is less chance         team that can implement all of the above and make sure
     you’ll miss their call or messages from colleagues              you’re keeping up with the latest technologies giving you the
     getting lost.                                                   edge over your competitors.


3.
     Presence technology – If you have a flexible workforce          If you are looking to recruit IT professionals then give
     which allows employees to work from home you need               Yolk Recruitment a call on 02920 0078 or email
     to be using a presence plug-in for Outlook that lets you        mahmed@yolkrecruitment.com.




                Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com
GUEST POST




Volunteering reaps dividends
Caerphilly-based UK                      Together, Paul and Linda have
workplace services provider,             developed a strategic plan to
the PHS Group, has recently              ensure the charity has a secure
discovered the many benefits             financial footing on which to grow
that community and staff                 and reach out to more young
volunteering can bring.                  people affected.

As part of its Supported                 Linda comments: “Paul has been
Volunteering Policy, PHS
has partnered with UnLtd, a
                                         a huge help – showing me how to
                                         prioritise my energies and bring       Your job advert
charity which helps ‘social
entrepreneurs’. Social
                                         structure and organisation to my
                                         very chaotic role! His contribution    could be here next
entrepreneurs are people and
organisations that recognise
                                         will help raise much needed funds
                                         for the charity and also increase      time for free!
social problems and then                 awareness and support.“
                                                                                Yolk Recruitment is offering you the opportunity
organise initiatives that bring                                                 to advertise your job vacancies to over 4,000
about positive changes in those          Benefits are not felt by the social    top companies in South Wales for free. The
areas.                                   entrepreneur alone! Mentoring          Insider is an exclusive magazine for business
                                         has had a positive impact on           professionals in South Wales making it the
Through UnLtd, community-                Paul and the PHS Group as well.        perfect place to find your next star employee. If
minded PHS managers                      Paul has been able to work with        you’re interested in advertising on this page then
volunteered their time and               a charity close to his heart, but      all you have to do is ask us. We’ll manage the
expertise to act as mentors              he’s also been exposed to a new        response for you and send the ‘best of the best’
                                                                                your way. Free of charge, no catch.
to local charities and social            sector and expanded his skill set.
entrepreneurs. Once such                                                        To advertise, email a job description to
partnering was between Paul              As Paul confirms:                      jbennett@yolkrecruitment.com
McDonald, commercial manager             “By mentoring, I have                  or call 02920 220078
with PHS Datashred, and                  re-discovered skills that I haven’t


                                                                                Canmol 2012
BulliesOut founder Linda James,          used for years, and the whole
which has reaped dividends for           process has given me a new
both parties.                            energy and enthusiasm. This has
                                         undoubtedly helped in my role at
                                                                                Yolk Recruitment are proud to announce their
BulliesOut is a registered charity       PHS and encouraged me to take
                                                                                continued support of the Canmol Wales Marketing
which supports individuals,              a fresh look at how I do things in
                                                                                Awards 2012. Now in its fifth year, the Canmol:
schools and youth and                    ‘the commercial world’.
                                                                                Wales Marketing Awards celebrates and promotes
community projects affected by
                                                                                excellence in the marketing industry in Wales and
bullying. It aims to foster safe,        The mentoring partnership
                                                                                recognises the best marketers in the business.
healthy and learning communities         programme is fully supported
for young people.                        by PHS, and staff wishing to
                                                                                The awards are open to everyone in Wales, from
                                         volunteer are given time off to
                                                                                sole traders to multinational companies, “not for
                                         do this. John Skidmore, Group
                                                                                dividend”, third sector, public and private sector. Last
                                         Finance Director with PHS,
                                                                                year’s competition was a great success and provided
                                         welcomes the scheme:
                                                                                the shortlisted candidates as well as the winners with
                                                                                an excellent PR opportunity.
                                         “I firmly believe that we have
                                         an obligation to support the
                                                                                The deadline for entries is 31 July 2012 but the
                                         communities in which we operate,
                                                                                sooner you start to prepare your application the
                                         and I also see volunteering as a
                                                                                better. There’s guidance on the web site at
                                         key tool in our mission to engage,
                                                                                www.canmol.com
                                         recognise and develop the people
                                                                                and if you have any
                                         that work in our business.”
                                                                                additional questions
                                                                                please contact
                                         If you’re interested in volunteering
                                                                                Richard Houdmont
                                         opportunities then visit
Paul McDonald, commercial manager                                               (wales@cim.co.uk).
                                         http://www.bulliesout.com or
with PHS Datashred, pictured here with
his mentoring partner Linda James,       www.unltd.org.uk
founder of charity BulliesOut.



                                                                                                                      Issue #2 – May 2012
LIKE WHAT YOU’VE JUST READ?
    THERE’S MORE ONLINE...
    www.yolkrecruitment.com/hatched/




    Read all the articles in full and get exclusive content
    only available online such as...
    •	 How to optimise your LinkedIn profile
    •	 Get the inside story of Duncan’s experience on
       Come Dine with Me
    •	 And much more...



                                                                                                                Yolk Recruitment Ltd
                                                                                                                6-7 St John Street
                                                                                                                Cardiff, CF10 1GJ
                                                                                                                02920 220078
                                                                                                                info@yolkrecruitment.com
                                                                                                                www.yolkrecruitment.com


Thank you for reading Hatched, Yolk                 About Yolk Recruitment                         Some of our clients include:
Recruitment’s quarterly publication.                Yolk Recruitment is a specialist commercial    •	 PHS group
                                                    recruitment company. We build strong           •	 S. A. Brain
If you would like further information on any of     relationships that gives our clients the       •	 Leekes
the articles featured in this edition then please   confidence to work with us 'full circle'. To   •	 Shred-it
email our marketing executive:                      service commercial recruitment requirements,   •	 Johnson & Johnson
jbennett@yolkrecruitment.com.                       Yolk Sales, Yolk Marketing, Yolk Business      •	 Northern Racing
                                                    Support, Yolk Contact Centre, Yolk Human       •	 Capital FM
If you would like to know how Yolk
                                                    Resources and Yolk IT were born.               •	 Biffa
Recruitment can help you with your
                                                                                                   •	 118 media
recruitment needs then please email:                Yolk is a member of the Recruitment and        •	 Confused.com
info@yolkrecruitment.com                            Employment Confederation (REC).                •	 Principality

      Sales                  Marketing                      IT             Business Support         Contact Centre         Human Resources

                     Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com

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Yolk recruitment hatched issue 2

  • 1. Hatched May 2012 Issue 2 The latest news, advice and opinions from yolk recruitment page 3 page 10 page 12 Is competition We go team 5 technologies in the workplace building at for mobile a good thing? Boulders workforces Invest in your team & reap the rewards
  • 2. RECRUITMENT TECHNOLOGY CAREERS MANAGEMENT BUSINESS As a member of the Welsh Contact Forum we attended this year’s award show which was hosted by John Barrowman. It was a great night out and we got to meet some interesting people. The Welsh Contact Forum is working hard to build the reputation and quality of the contact centre industry in South Wales. If you’re not a member yet then visit their website www.welshcontactcentreforum.co.uk. We would like to congratulate our Company Director Duncan Powell who A few new faces at yolk was recently elected onto the South Wales Chamber of Commerce Council. Duncan’s role will be to attend the Council’s bi-monthly meetings and discuss We have recently added three experienced recruiters to our team joining our the main issues affecting businesses Business Support and IT divisions. Sian Griffiths and Lian Morgan both join throughout the South Wales region, along from Marble Recruitment and have over fifteen years experience between them with how these issues might be tackled working with major UK companies and growing local businesses. Lian joins Yolk through the Chamber’s activities. The as a central resourcer for all divisions having previously worked with national PLC Council provides a channel through which clients. Sian previously held the position of recruitment manager at Marble and will Chamber members can raise any issues, now be spearheading our Business Support division. Finally, Kyle Probert will be concerns or ideas; in turn helping to shape joining our IT division, having previously worked at Hays, working with our national the Chamber’s policy development and IT clients. service offerings. As a business our approach is personal, we know our clients and their business, The next chamber exhibition is being held and our consultants are extensively experienced in both recruitment, and their on Thursday 14th June at Cardiff City specific market sector. Your dedicated account manager understands both the Stadium. local market and the intricacies of your business ensuring that the relationship is built on solid foundations saving time, reducing cost and increasing consistency www.southwaleschamber.co.uk/exhibition.asp whilst delivering results. May the fourth be with you Yes that’s right, the next FiftyOne3 event is on May 4th. Forget the Star Wars conventions or boxset marathon you had planned. Come to the event and feel the force of informal and fun networking. FiftyOne3 is a business club aimed at young professionals in Cardiff and is sponsored by Yolk Recruitment. READ MORE AT: http://www.fiftyone3.com/ Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com
  • 3. Cut the cost of recruitment Connecting people, Yolk Recruitment to support Work The Welsh Assembly Government has creating commerce Wear Week extended the ReAct funding program Our Company Director, Dale Williams, Yolk are proud to support Dress for Success offering up to £3000 of financial support has launched a free and their charity event being held at McArthur to companies recruiting consultancy service Glen during 2nd – 8th July. Mohammed individuals who have been looking to introduce Ahmed, Yolk IT made redundant. Call us potential business Divisional Manager, will to find how this can partners to each be holding workshops to help with your other. Visit www. help unemployed women recruitment needs. syncbusiness.co.uk get back into work. Is competition in the workplace a good thing? Is competition in the workplace a good thing? As a kid growing up I was notorious for a lot of things, being a bad loser was possibly one of my less desirable traits. Hitting the Monopoly board into the air as a six year old is never going to leave you with much to look forward to other than a disgruntled mother and father packing you off to bed for an early night. Ok so it wasn’t always seen as the ‘right’ thing to do, but, it’s this type of determination to be a winner that has enabled me to continually rise to the challenge of getting where I aim to be. Competition comes in many forms, it starts in the home when siblings compete for attention, it carries into nursery when toddlers compete for their turn on the swing, high school brings peer pressure and with it competition to get noticed, and, into the working world, we’re thrust into a But is this competition a good thing? their job and miss a minor detail because world of corporate competition which is the their eye is on the commission? Perhaps most cut throat of all. For me, yes. We aren’t always all going to colleagues will fall out over a sale because want to ‘be’ the best, but, as consumers, of their joint involvement in securing the Some people shy away from competition, more often than not we certainly demand customer? And perhaps a corporate some people thrive on it. One thing that the best. In order to receive the quality of company will use their buying power to rings true for the majority of businesses service we desire at a price we see fair squeeze small to medium businesses out is that they employ a team that will have and within a time we deem acceptable, of business? a healthy mix of both characters. It could competition is required so that suppliers be argued that the more competitive remain vigilant to customer requirements, The lifeblood of the economy is born from employees are those at board level avoid complacency and continually strive competition, if measured correctly and tasked with ensuring continued business to improve. governed from ground level upwards then improvement and progression, or, the all is fair in love and war and we should sales team within a business that is It is because of competition and consumer look to market leaders or over performing responsible for generating revenues. desires that the competition commission colleagues and accept that they are doing These positions in businesses are more exists, and, without a healthy breadth of something extraordinary in order to get often than not commissioned which is competition countless industries would where they are. a way of breeding competition between over price products colleagues in order that they receive a that we needed but couldn’t get bonus for higher performance. It’s this anywhere else. Dale Williams Company Director type of structure thought has been brought Yolk Recruitment to light in the recent news via the major Of course there are times that competition E: dwilliams@yolkrecruitment.com banks and bonuses that are paid out to the can be detrimental. Perhaps a sales T: 02920 220078 big wigs. person will forget the quality aspect of Issue #2 – May 2012
  • 4. Your business. Your people. But better Psychometric testing can help transform the performance of your teams and individuals, delivering an immediate impact on your business which is why Yolk Recruitment offers all it’s client the opportunity to test all candidates as part of our recruitment service. Yolk Recruitment has partnered with Thomas International a global leader in online assessment. Thomas international has been at the forefront of assessment innovation for 30 years. They provide assessments in 56 languages and have a presence in over 60 countries. They work with over 32,000 companies of all sizes and complete over 1.5 million assessments every year. The key to effective leadership in any business lies in understanding which person you should hire, which you should promote, what makes a top performer, what motivates them, their core strengths, their limitations and the value they add to a team. But what will really set your business apart is benchmarking the behaviours and abilities that will deliver success in your organisation, and managing your people into high performance. If you’re interested in using Thomas’ assessments to gain insight into, manage and develop the behaviours, aptitude, abilities, competencies and hard skills of future employees then contact Yolk Recruitment on 02920 220078. Never look a gift QUOTE OF THE MONTH horse in the eye? If you haven’t been watching the latest series of ‘The Apprentice’ then you’ve been missing out. What it is about this show and why do a group of seemingly successful business people come up with some of the most ridiculous and self obsessed comments? Is this down to ego or TV producer comedy value? Here are our favourites of the series so far. • I’m like a shark, right at the top of the food chain. I take what I want, when I want it - Ricky Martin • I set up my own business when I was 19, and I have been working really hard ever since - Maria O’Connor, aged 20 Dan Cobley, UK Managing Director of Google, at the ‘Getting Welsh Businesses Online’ event • Ideally if you were to order 1 million units……. - Jane McEvoy held in February at the Coal Exchange, Cardiff. • Never look a gift horse in the eye - Duane Bryan • (On being fired) I’m more upset now than last night when my son was crying on the phone to me - Jane McEvoy “40% of businesses in • I would call myself ‘the blonde assassin - Katie Wright One of our Company Directors, Duncan Powell, recently appeared on TV England have a website, the and he knows first hand how nervous you can get and how the editing can at times unfairly portray you so we’re sure the above statements same can only be said of are all down to the pressure of the competition. Read about Duncan’s experience on Come Dine with Me in our online edition of Hatched. 33% of enterprises here.” Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com
  • 5. Optimising your linkedin profile LinkedIn is an essential tool in today’s market for generating business leads but are you optimising your profile to 1 2 maximise your visibility. If you’ve already gone through LinkedIn’s own profile builder and have achieved a 100% profile rating then here are a few advanced tips. Do you know your keywords? The very first thing you need to do some is some basic research into the keywords that potential customers are using to find you. How you describe yourself and how your customers search for you can very greatly. You may think of yourself as a talent acquisition professional while your customer are looking for recruitment consultants. Try to find a 3 niche that doesn’t position you outside your market and leverage it your advantage. 1 Get a professional headshot You should have a clear, professional, friendly looking picture of you without a distracting background as your headshot. LinkedIn is a network for professionals and your picture should reflect this. 4 2 Your headline should mean something By default LinkedIn will use your most recent job title as your headline. You may want to change this to a more appropriate headline that expands on who you are and what you offer. Your headline strongly effects where you rank in search results so try and fit in a few keywords. 3 Use all your website links You can add up to three links to your profile so make sure you use all three. Your links should be call to actions like the example opposite rather than generic text. Linking all 5 three back to your company website is also good SEO. 4 Create a detailed summary Use your keyword research to structure your summary. Make sure it reads like its written by a human rather than just a string of bullet points and I do statements. Include a definitive call to action at the end so viewers are encouraged to either connect with you or get in touch. 5 Use Apps to provide viewers with extra information 6 Apps are a great way of making your profile stand out from others. At Yolk Recruitment we use slideshare to display our marketing literature allowing our viewers to see our full service offering. On our IT Divisional Managers page, Mohammed Ahmed, we’ve included a video introduction. 7 Fill out your job history in detail The more you put into your job history the more you will come in search results. You may no longer be a sales and marketing assistant but LinkedIn recognises similar position and your progression to Sales Director. 7 Add projects Projects are a recent addition to LinkedIn that lets you expand on your work history and your connections with colleagues. Projects are a good place way of presenting recent case studies and showcasing clients you’ve worked with. 8 List your skills Skills are another new feature added by LinkedIn that are linked to talent filters in advanced search settings. Pick just you’re top skills, listing twenty plus skills doesn’t look realistic and won’t give you any credibility. 9 Add all your contact details The more contact details on your page the more ways prospective clients can find you. Make sure to include your full business address to boost your local search ranking. Wrapping Up The more complete your profile the more credible you will look to prospective clients 7 and the higher you will rank in your competitive search terms. Keep your profile up to date, add new projects over time and continually assess your keywords to ensure you’re ranking above your competitors. 8 Issue #2 – May 2012
  • 6. Invest in your team & reap the Historically it is suggested that engaged employees and a positive working culture are a defining factor of a successful company. Recent research conducted by Inc Magazine found that if customers could sense animosity between employees and managers this strongly influenced their purchasing decisions often resulting in them deciding not to buy from that company. When you start thinking about it from this perspective, that an unengaged workforce affects sales, it’s clear that investing in your team can bring significant benefits. So what can you do to engage your workforce and ensure that you are getting the best out of them? Most people would think that it all comes down to one thing - money. Actually a sense of ownership and recognition rank higher on a scale of importance than salary alone. If you really want to engage with your workforce you need to listen to them and address their issues. Here are a few common There is little opportunity for problems that can easily be progression resolved Would you keep investing in a Your employees don’t feel like they market that clearly isn’t going to have a voice. bring you any return? No? Your This is an easy one to resolve, simply employees feel the same way. talk to them more. Make sure you You’ve got to prove to them that the listen to their ideas and implement more they invest in your business the them. You’ll be surprised at what your more they will get back. employees will say. Most will want to play an active role in your business They don’t feel connected to their and have ideas that will benefit you. colleagues If your colleagues are not sharing They don’t feel they are recognised their skills and knowledge with each or rewarded for their efforts other you need to quickly address Employee recognitions schemes like this. Social gatherings and team star of the week and days out have building days can help break up worked well at Yolk Recruitment departmental divides ensuring that but grand gestures are not always employees don’t feel out of touch needed, a simple thanks makes a big with other parts of the business. difference. Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com
  • 7. e rewards Yolk talk the talk & walk the walk The Situation beneficial to our business in the From launch and in our early years, same way it could be beneficial to as with many new businesses yours. Yolk used a variety of out sourced Nici provided us with the suppliers to manage our PR, information to make the decision website, branding, events and including interview questions, CV general marketing activities. critique and salary expectations We recently started to find this to name a few. She even get’s approach to be less cost and time involved in the interviewing! Having effective than previously. This was pre-screened the pick of South primarily due to the cost of time lost Wales strongest marketers, Nici when senior managers absorb the was able to find Yolk the candidate management of these suppliers to match our needs, to increase our and the results of their services. marketing and branding exposure We started to consider the benefits and, importantly, to ‘fit’ in with our of creating a new role in the quirky team. business by recruiting our own in The increase in our marketing house marketing executive. Initially activities has resulted in us being we considered do we need a full inundated with interest from new time executive? Would they provide businesses and new candidates. enough value to justify their cost? Our marketing executive now Would we be simply exchanging manages all our online marketing, one time consuming project for our events, SEO, direct mail and Invest in long term goals not another? we have been able to do more for quick fixes The Need less. Creating an engaged workforce is As with many businesses, the Are you in a similar position? not a short term fix, it’s a long term senior team’s expertise possessed a skill set more aligned to Creating a brand new role within investment. Getting in a few beers your business can be a daunting on the annual work outing doesn’t operations and sales. To recruit a Marketing Executive, how would prospect but we are able to offer create a company culture. You need factual, astute, commercial advice to be consistent with your approach we know where to start? What interview questions would we that is up to date and aligned with and address potential problems market expectations. before they arise, not react to them utilise? How would we know how to once they’ve become glaringly measure the employees success? Yolk Marketing Recruitment is obvious. It became evident that we needed recognised as a recruiter of choice to let an expert manage this for marketing professionals. We As a leader you need to walk the process. recruit at all levels from assistant to walk and don’t just leave it to line The Solution director whether you’re looking for a managers and your HR department. Yolk Marketing Recruitment, generalist or a specialist skill set. Join in with the planned activities spearheaded by Nici Jones, offers and get to know your employees a solution to this common problem Nici Jones: and they’ll be happy to put in that on a daily basis. Having our own 02920 220078 extra effort for you. dedicated marketing executive was njones@yolkrecruitment.com Issue #2 – May 2012
  • 8. In March this year our Company Director, Duncan Powell, was a runner up on the popular Channel 4 TV show Come Dine with Me. Duncan shares with us his experience on the show. As a ‘big’ foodie when the opportunity apprehensive that having previously been on presented itself to Duncan to appear on Masterchef they might have thought I was Come Dine with Me he jumped at the some wannabe celebrity but I wasn’t. I have a chance to show off his culinary prowess. passion for food and loved the show. For those unfamiliar with the show it is a cooking contest with a twist. A group of What was the idea behind your menu? complete strangers compete against each I wanted something that could be quite other for the title of ultimate dinner party different, rather than doing something simple host and £1000 by voting on each other’s like steak or lasagne, which everyone likes. cooking and hosting skills. Each host must I opted for Haiwian theme and started with also provide entertainment for their guests a chorizo and halloumi antipasto with whole while being roasted by narrator Dave Lamb. prawns for a starter, followed by Honolulu Sea Bass, with a potato, pea puree and a leek Duncan was joined on the show by theatre carbonara sauce. For dessert I made a Lemon enthusiast Jay Coleman, radio hack Emma Posset and homemade biscotti biscuits. Jones, Welsh housewife Sarah Kinnear and peace activist Pippa Bartolotti. Was you disappointed that you didn’t win? I was happy to be the runner up, for me it was How did you get on the show? more about just cooking some cracking food I saw an advert in one my local delis and I rather than winning the money. I think Jay thought I would just go for it. I emailed the deserved to win, he was the first of us to host contact details and was sent out a massive a dinner party and did a great job of making us application form to fill out. all feel welcome in his home considering we had never met before. Was there an extensive audition process? I had an initial phone interview which I nailed What was it like seeing yourself on screen? being a recruitment manager :) then it was It was a mixture of excitement and relief. The onto to meet the show director. I was a bit first day was the hardest day to watch, I hid Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com
  • 9. “It was a mix of What affect did appearing on the show have on your business? excitement & The impact is difficult to judge, did we get any extra sales out it, maybe? But that was relief..I hid behind never the purpose. It wasn’t a PR exercise the sofa for most of and I never promoted the business during the show. the first episode” We did promote it a lot through our behind my sofa for most of it, as I felt I was social media channels like Facebook being stereotyped as the cockney wide and Twitter. We created our own Twitter boy. It also made it look like we didn’t get hashtag #comedinewithdunc which on as a group but that’s TV for you, it’s all people used to comment on the show and about the entertainment value and drama released my recipes on the Yolk blog. This so they have to present it in a way that was fun to do and clients I hadn’t spoke would get people talking. By the end of the to for sometime got in touch whether by week though I think I came off really well email or twitter. After seeing me on TV and was please by the positive response I most clients and suppliers we’re friendlier got. and interested in my experience so it made doing business that little bit more What was the most unusual outcome pleasant. We also held a mini premier in of appearing on the show? the Yolk office which was a good team On the second day I did a gag about building exercise and boosted morale. keeping an emergency pasty as Pippa was serving a vegetarian curry. After the Finally any plans to appear on other TV show Peter Pies contacted me on Twitter shows? and dropped off four bags full of pies and Yeah I’ve just signed up for the next series pasties! of Celebrity Big Brother! Just joking. After this and my appearance on Masterchef Was there any major problems during I think I’m done. I’ve recently become a the filming? father and that’s my next big adventure. Apart from being burgled a few days before having to host my party and my wife being Duncan Powell in the late stages of pregnancy it was all Company Director Yolk Recruitment fine!! It was an exhaustive experience E: dpowell@yolkrecruitment.com though, you are filming all day and night T: 02920 220078 five days in a row. Ingredients heavy with black pepper and add Seabass fillets – 200g each parmesan. Set aside. 1kg maris piper potato 200g salted butter Peel and boil potatoes, til soft, dry 750ml double cream and drain. Mash and add butter and 100ml milk cream. Season. Set aside. 400g frozen peas 3 leeks Boil water, cook peas. When cooked 150g pancetta drain. Return to pan, add knob of 50g parmesan butter and water. Blitz til smooth. Set aside. Duncan’s Step by step method At last minute, heat frying pans, Honolulu Chop leeks and bacon. Gently fry season seabass. Add oil to pan and lardons of bacon, when colouring, put fish in skin-side down. Cook on a add leeks and a knob of butter. Sweat high-medium temp for about 6 mins till Seabass til soft and then add cream til sauce consistency. Reduce slightly, season almost cooked. Turn over and allow to cook in residual heat. Issue #2 – May 2012
  • 10. YOLK NEWS TEAM BUILDING AT BOULDERS Not all lessons can be learnt in conference rooms which is why the Yolk team recently headed down to Boulders Climbing Centre for a day of team building. Lets hear what our team had to say During the last eighteen months Yolk Recruitment has continued to significantly grow. We’ve invested heavily in What element of the day did you find most training but continued with our policy to enjoy the social rewarding? aspects of the business. We’ve always found that a strong The leap of faith at the end was a big challenge bond outside of the office results in a more collaborative and for me. I’m not great with heights, so to do supportive working environment. We have always promoted something like that was amazing and is a company culture where individuals are rewarded for their something I will always look back on and be proud of. I successes but that it is the overall goal of the company that probably wouldn’t have been able to do it though without the matters the most and to this extent we recently took some encouragement and support from my colleagues and the of our consultants down to Boulders to help strengthen our staff at Boulders. team bonds. Emma York, Business Support Consultant eyork@yolkrecruitment.com The reason we chose Boulders Climbing Centre was that we knew the whole day would revolve around team building Do you feel that you are closer to your rather than it being individually competitive. Boulders put colleagues now? together a great package for us that focussed on creating Definitely. I really got to know some of the newer trust between colleagues and increasing social interaction. consultants and our Company Director Dale The day started with a particularly difficult mental challenge Williams. It made coming into the office more involving a rope and a ladder that really got the team talking. pleasant having shared such a fun experience with everyone. We then had to safely hoist each other up 20ft into the air I think everyone was a bit nervous on the day but we came before moving onto the final and most challenging exercise together and pushed each other on. the ‘leap of faith.’ Leroy Brito, IT Consultant lbrito@yolkrecruitment.com An important aspect of any team building day is to gather feedback and continue the team bonding after the event. We Would you recommend Boulders as a corporate team saw an immediate increase in interaction and collaboration building day? around the office, with consultants sharing leads across I would. The whole day was really centred divisions and recalling fond memories from the day, proving around working together as a team and it was a success. overcoming challenges. The ladder exercise was particularly challenging as I was the first If you’re thinking of hosting your own team building day person to climb it and to be honest I wasn’t sure the guys then Yolk Recruitment would recommend you pop down to had come up with the right solution but they had and I got to Boulders. Learn more by visiting their website the top safely. www.bouldersclimbingcentre.co.uk Sodira Andreou, Administrative Support Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com
  • 11. corporate days out at boulders can really help build your team. Boulders indoor climbing centre in Cardiff specialises in providing personal development facilities for organisations, training providers and recruiters. Combining the facilities of Boulders with a specially developed range of proven physical activities, provides a powerful learning vehicle that adds value to your training programme; helping you win more clients and promote the retention of your current ones. Delegates are immediately taken out of their ‘comfort zone’ to enjoy an adrenaline-fuelled experience through practical exercises that provide Training day example package an exciting sense of achievement, whilst ensuring that it is easy for the based on 12 delegates: training provider to generate key skill attainment evidence. 0930 - 1000 Arrival, welcome brief and Strengths of Boulders’ programme: document administration. 1000 - 1030 Ice breaker team task “Cliff Bespoke Content hanger.”Especially good for To ensure absolute relevance to your training programme, Boulders developing: Problem solving and invests in getting to know and understand your training objectives. With working with others. close client consultation, Boulders selects a set of physical challenges 1030 - 1130 Class room based activities led which will tackle, individually or collectively, the key skills identified by client. by the training objectives. Each bespoke programme aims to change 1130 - 1300 1.5 hour climbing Taster participants’ attitudes in order to help you unlock their true potential and session. Especially good for achieve the peak performance that will benefit their work place – always developing: Improving own with the focus of generating the crucial evidence of key skills attainment. learning and performance. 1300 - 1400 Lunch, provided by Boulders. Course Design 1400 - 1530 Class room based activities – The day will be tailored to meet your exact requirements. Boulders’ state- led by client. of-the-art meeting room is available for classroom activities, lunch and 1530 - 1630 Team task “A bag full of debrief. diamonds.” Especially good for developing: Problem solving, Contact: working with others and To discuss your requirements, or make a booking, contact Chloe Loftus communication. on 0845 52 118 50, or email chloe@boulders-climbing.com 1630 - 1800 Class room based activities led by client Issue #2 – May 2012
  • 12. Help us raise funds for St David’s Hospice Support our Company Director Dale Williams as he and the Woko Woko business club cycle from Paris to Cardiff to raise money for St David’s Hospice. The team will cross bridges and seas, ride through counties and cultures. Please visit the link below to donate to this worthwhile cause. READ MORE AT: https://www.justgiving.com/paristocardiff YOLK ADVICE FIVE TECHNOLOGIES THAT CAN HELP YOU MAKE THE MOST OF YOUR MOBILE WORKFORCE Does your business have a heavily mobile workforce that know if your employee is logged in, on lunch or idle. spends a lot of time meeting clients on site or do you utilise Checking your employees presence before giving them a flexible working policy? If the answer is yes then keeping a quick call saves you time and money. track of your employees and making sure they are reaching their maximum productivity can be very time consuming. Recent advancements in technologies such as smartphones 4. Business Card Readers – How many conferences, networking events or meetings have you been to and walked away with so many business cards that and tablets, have dramatically reduced the administrative it becomes a daunting task processing them all? workload required to manage a mobile workforce. LinkedIn’s CardMuch app and similar alternatives lets Here are five technologies you should be using to ensure you take a quick photo of a business card and it will you’re making the most of your mobile workforce. automatically read the data and create a contact in your smartphone. 1. Cloud computing – Free online services like Dropbox make it a lot simpler to share files across locations and devices. Rather than relying on emailing presentations or order forms, setting up a mini cloud server that 5. Device geo-tracking – If you do have a large mobile workforce then you’ve probably had one or two devices go missing. Apart from the cost issue, the data stored is automatically updated reduces the administrative in most devices can be invaluable and irreplaceable demand on your mobile workforce and lets them so getting the original device back is the best solution. concentrate on the task in hand. Apple’s ‘Find my iPhone’ and alternative apps allow you to remotely track any device via GPS, lock it and even 2. One number technology – Apps like Mobisma allow wipe it of data if it is seemingly irretrievable. you to have one number shared between your office phone and your mobile. Giving a client a single point of A final essential asset that can really help you is a good IT contact rather three or four means there is less chance team that can implement all of the above and make sure you’ll miss their call or messages from colleagues you’re keeping up with the latest technologies giving you the getting lost. edge over your competitors. 3. Presence technology – If you have a flexible workforce If you are looking to recruit IT professionals then give which allows employees to work from home you need Yolk Recruitment a call on 02920 0078 or email to be using a presence plug-in for Outlook that lets you mahmed@yolkrecruitment.com. Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com
  • 13. GUEST POST Volunteering reaps dividends Caerphilly-based UK Together, Paul and Linda have workplace services provider, developed a strategic plan to the PHS Group, has recently ensure the charity has a secure discovered the many benefits financial footing on which to grow that community and staff and reach out to more young volunteering can bring. people affected. As part of its Supported Linda comments: “Paul has been Volunteering Policy, PHS has partnered with UnLtd, a a huge help – showing me how to prioritise my energies and bring Your job advert charity which helps ‘social entrepreneurs’. Social structure and organisation to my very chaotic role! His contribution could be here next entrepreneurs are people and organisations that recognise will help raise much needed funds for the charity and also increase time for free! social problems and then awareness and support.“ Yolk Recruitment is offering you the opportunity organise initiatives that bring to advertise your job vacancies to over 4,000 about positive changes in those Benefits are not felt by the social top companies in South Wales for free. The areas. entrepreneur alone! Mentoring Insider is an exclusive magazine for business has had a positive impact on professionals in South Wales making it the Through UnLtd, community- Paul and the PHS Group as well. perfect place to find your next star employee. If minded PHS managers Paul has been able to work with you’re interested in advertising on this page then volunteered their time and a charity close to his heart, but all you have to do is ask us. We’ll manage the expertise to act as mentors he’s also been exposed to a new response for you and send the ‘best of the best’ your way. Free of charge, no catch. to local charities and social sector and expanded his skill set. entrepreneurs. Once such To advertise, email a job description to partnering was between Paul As Paul confirms: jbennett@yolkrecruitment.com McDonald, commercial manager “By mentoring, I have or call 02920 220078 with PHS Datashred, and re-discovered skills that I haven’t Canmol 2012 BulliesOut founder Linda James, used for years, and the whole which has reaped dividends for process has given me a new both parties. energy and enthusiasm. This has undoubtedly helped in my role at Yolk Recruitment are proud to announce their BulliesOut is a registered charity PHS and encouraged me to take continued support of the Canmol Wales Marketing which supports individuals, a fresh look at how I do things in Awards 2012. Now in its fifth year, the Canmol: schools and youth and ‘the commercial world’. Wales Marketing Awards celebrates and promotes community projects affected by excellence in the marketing industry in Wales and bullying. It aims to foster safe, The mentoring partnership recognises the best marketers in the business. healthy and learning communities programme is fully supported for young people. by PHS, and staff wishing to The awards are open to everyone in Wales, from volunteer are given time off to sole traders to multinational companies, “not for do this. John Skidmore, Group dividend”, third sector, public and private sector. Last Finance Director with PHS, year’s competition was a great success and provided welcomes the scheme: the shortlisted candidates as well as the winners with an excellent PR opportunity. “I firmly believe that we have an obligation to support the The deadline for entries is 31 July 2012 but the communities in which we operate, sooner you start to prepare your application the and I also see volunteering as a better. There’s guidance on the web site at key tool in our mission to engage, www.canmol.com recognise and develop the people and if you have any that work in our business.” additional questions please contact If you’re interested in volunteering Richard Houdmont opportunities then visit Paul McDonald, commercial manager (wales@cim.co.uk). http://www.bulliesout.com or with PHS Datashred, pictured here with his mentoring partner Linda James, www.unltd.org.uk founder of charity BulliesOut. Issue #2 – May 2012
  • 14. LIKE WHAT YOU’VE JUST READ? THERE’S MORE ONLINE... www.yolkrecruitment.com/hatched/ Read all the articles in full and get exclusive content only available online such as... • How to optimise your LinkedIn profile • Get the inside story of Duncan’s experience on Come Dine with Me • And much more... Yolk Recruitment Ltd 6-7 St John Street Cardiff, CF10 1GJ 02920 220078 info@yolkrecruitment.com www.yolkrecruitment.com Thank you for reading Hatched, Yolk About Yolk Recruitment Some of our clients include: Recruitment’s quarterly publication. Yolk Recruitment is a specialist commercial • PHS group recruitment company. We build strong • S. A. Brain If you would like further information on any of relationships that gives our clients the • Leekes the articles featured in this edition then please confidence to work with us 'full circle'. To • Shred-it email our marketing executive: service commercial recruitment requirements, • Johnson & Johnson jbennett@yolkrecruitment.com. Yolk Sales, Yolk Marketing, Yolk Business • Northern Racing Support, Yolk Contact Centre, Yolk Human • Capital FM If you would like to know how Yolk Resources and Yolk IT were born. • Biffa Recruitment can help you with your • 118 media recruitment needs then please email: Yolk is a member of the Recruitment and • Confused.com info@yolkrecruitment.com Employment Confederation (REC). • Principality Sales Marketing IT Business Support Contact Centre Human Resources Yolk Recruitment // 02920 220078 // www.yolkrecruitment.com