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1. Evolution of Design
How a New Form of Designing is Emerging for Digital Products?

2. Products and Users
Today, the definition of ‘products’ has grown to include ‘services’ as well when it
comes to web designing. While anybody who is buying or either availing these
services (and products) can be put under the term ‘user'.
There are typically two classifications of products – online and offline. Designing for
either of these is tough and requires a lot of things.
In this PPT, we are talking about the designing process used in case of digital
products as suggested by the practices followed by web designers in Lebanon.
Designers are much more responsible now as they were a couple of years back.
Designers today are expected to be responsible for far more than just the interface.
Their job now includes conducting usability statistics, planning and executing
design strategically over the period of a product’s lifespan while “keeping things in
check”

3. Usability testing
The designer is no longer the sole advocate of user experience, their opinions
based on personal intuition have constantly lost relevance in modern times.
Today a product is judged by independent usability testing. This happens due
to the following reasons.
1. Usability Testing has never been more available
2. People have a greater sense of design and quickly recognize good design

4. Designing for MVP
MVP as commonly abbreviated for Minimal Viable Product. Designers today
are expected to keep with the face of founders and investors.
A good idea is to build and release first before other people do, modifications
and changes can become part of later steps. This is what experts of web
design, Lebanon do.
Designing for MVP means designing with a strategy. W means designing with
less features to achieve an early release and then add features in future
iterations.

5. Communication and Facilitation
Designers are no longer expected to be buried into headphones behind their
works stations. They are expected to come to the front, become a team
member who sees projects holistically and facilitates open communication
about the product’s shortcoming.
Designers today have better opportunities to make connections with people
and take important decisions to keep the project alive and running smoothly
on track.

6. Getting it done
Good design contributes actively to the execution of an idea. It has become
important for designers to nix the billable hour so they aren’t reduced to mere
replaceable units. To assert their importance to a project, they have to think
and behave more like product managers. It is much better to test work in a
working prototype. This facilities further broth and development.

7. Understanding the real value of design
The importance of good design today is recognized more than it ever was.
Design briefs today have grown to incorporate users and product teams. The
value of design has already been established so we are not fighting over it but
for the value of the product. Designers today need to learn and do so much
more than design.

8. Contact Us
For any information regarding our services or location, please feel free to
contact us.
Address: 1st Floor Mega Mall Building, Furn el-Chebbak Main Street,Beirut –
Lebanon
Call us: 9611284222
Mail us : amb@ibaroody.com
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9. Thank you
This presentation was brought to you by iBaroody.com – one of the fastest
growing company for digital business solutions.
Check out our awesome work at: www.ibaroody.com