Wade Kwon started his own online school for blogging after getting fired from his job and attending an unsatisfying gardening class. He built a website for the school but did not write a business plan, and recruited friends as students rather than using traditional advertising. The school has found success through media mentions and client leads. Kwon advises researching the market, defining your specialties, and being willing to learn from mistakes like not blogging or following up enough with leads. He plans to expand the school based on student feedback.