How best to engage Non-profit audience with Advocacy

1. NON-PROFIT:
PUBLIC ADVOCACY,
AND
ENGAGEMENT
WHY BOTHER?
Yinka Olaito
www.yinkaolaito.com

2. Incorporated organization which exists to serve a
purpose. As the name implies, it is not for profit
orientation

3. Uses surplus revenue to serve its
cause and not to distribute it as
profit.

4. Majority depends on support of donors

5. An organized process of
creating support, building
consensus and fostering a
favourable and supportive
climate towards a specified
cause or issue through a set of
well planned and organized
actions that are undertaken by
a group of individuals or
organisations working in
concert within a time frame
-UNFPA 2002

6. Planning implementation process of
advocacy
 Situation Analysis, Theme/Issue, Solutions
Goal and objectives
Monitoring & Evaluation
Stakeholders/ Audiences
Messages / Messengers
Channels / Techniques / Tools
Plan of action
Partnership s- Alliances
Implementation

7. OBJECTIVE

9. Message: specify roles

10. Time element

11. Budget for success

12. Monitoring parameters

13. Evaluations

14. Engagement is the process of being
involved with your (prospective)
customers by interacting with them
through relevant dialogues and
experiences

15. Engagement is about Connecting and
networking with people for a cause

16. Brand consistency

17. Ideas +targets

18. responsibility +relationship

19. Compelling and relevant message

20. Hyper collaboration

21. Social conversation and not sales

22. Partnership: Involvement helps build
donors’ profile

23. Understanding

24. Awareness

25. Global funding

26. Word of mouth

27. feedback

28. Press Conference+Briefing+Releases

29. Interview/expert opinion

30. Focus group/Seminars

31. Lobbying

32. Communiqué/ position paper

33. www.michaelsageng.com/www.yinkaolaito.com 33

34. CONVERSATAION
CONTINUES
www.michaelsageng.com/www.yinkaolaito.com 34