1. Digipak Analysis

2. Analysis One : Riahanna
Riahanna’s latest album “LOUD” : The main colours used
in this digipak are red , white and beige. These colours
create connotations with different meanings . The red
connotes sex and lust which is something Riahanna has
constantly been marketed on. Her beige complexion helps
to highlight the red more which again reinforces the
sexual undertones . One and a half of the panel of the
digipak shows her wearing a white dress. This helps
connate an innocent and vulnerable Riahanna as opposed
The target market is likely to be girls to the front cover with a close up where the red is more
within the age of 14-25 ages , I came predominantly focused on her “luscious lips” showing
with this conclusion because I feel listeners a powerful Riahanna . Also her body composition
girls this age tend to desire Riahannas connotes an innocent and vulnerable Riahanna she looks
seductiveness as if she's helpless imagining for something to happen
maybe waiting for her “prince charming” to come. The
background is essentially filled up with roses which shows
the theme of this album is love.

3. Analysis Two : Britney
Spears
This is a CD is of Britney Spears greatest hits: The
colour pink is a dominant colour in this digipak
and there’s a reason for this . Around the time
Britney's career was at its peak was around late
90’s and early 200’s , in these times a common
theme of interest in little girls was highly
towards barbies dolls. Britney applied this desire
into her personality as an artist . I believe the
colour pink is used to remind listeners of her
‘Barbie’ like character everyone originally fell in
The colour again shows the genre of the album . Pink love with, for this reason I feel this album is
connotes the ‘girly’ stereotype and the fact this mainly targeted at old listeners or big on going
digipack is covered all around with pink shows the fans of her. The layout out of this pack has
type of songs are likely to be ‘poppy’ and about ‘love’ Britney posing in the middle on the actually CD,
if were conforming to stereotype ideas. Media has
been used in this to manipulate the image for example
this is used to draw in attention of what she's
high key lighting has been used to enhance the wearing which is showing some flesh underlying
innocent look in her face to again portray back to her the sexual undertones
“Barbie character”. I believe this digipak has been
successful in targeting its audience as each aspect I’ve
analysed has come back to the attempt to appeal to
its chosen market.

4. Analysis Three : Madonna
• This is a digipak of Madonna's album the
‘confession tour’: The layout of this pack has a
close-up of Madonna with a confessed facial
expression this suggests to listeners that one of
the themes in this album is confusion . Confusion
in music is often associated with ‘trancy’ and
‘dance’ music which connotes what type of
genre her alum is likely to be. The colour scheme
stayed similar through out the front and back
Madonna is often known for implying the theme of the album doesn't
changing her style and genres in dramatically change and the songs are all similar.
music. I believe this has been Grey is used to highlight Madonna's face this is
marketed well to her audiences because grey is often associated with confusion
as its seen to stand in the middle, being neither
because it clearly hints to listeners black or white. This will enhance the confusion
what kind of genre she will be even more in Madonna's face again
taking up on this album. Her fan subconsciously reminding us of the themes. The
base are likely to buy into whatever main text is a block pink font with a glossed
appearance this reminds us of disco lights linking
genre she takes up because she's to the disco ball on the back of the pack and
more marketed on just being such again reinforcing the genreof this album.
a successful well known artist.