1. Products offered by a retailer under their own name
in competition with branded goods.
What is private brand in supermarket?

3. What’s the impression of Chinese products to you?
Starting question

4. They are all MADE IN CHINA

5. They are all MADE IN CHINA

6. The quality of products significantly
depends on the force of regulation!

7. High cost of quality control
is a key reason!
Reason 1

8. Lack of experience in brands establishment
and quality control.
Lack of patience.
Reason 2

9. Select wrong market position & vicious circle
Reason 3
Low price
strategy
Reduce
the cost
Poor
quality
Poor
customer
impression
weak
product
reputation

10. High cost of quality control
Lack of experience in brands establishment and
quality control.
Lack of patience.
Select wrong market position & vicious circle
conclusions

11. Thank you