The objective of the Strategic PR campaign assigned to YellowMustard was to: Plan a Nationwide PR campaign in media which would create awareness about the expansion plans of Inteva’s Asia Pacific Footprint in India. Maximize exposure for Lon Offenbacher - President & CEO; Steven Galle - Vice President & Global Director of Operations; Gerard Roose - Vice President of Sales & Marketing

1. Strategic Public Relations Program
for
Inteva in India

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About Inteva
 Inteva Products, LLC is a an innovative leader with more than 140 years of
global experience in design, engineering, manufacturing, and assembly for
Closure Systems, Interiors Systems, Motors & Electronics and Roof Systems.
 The company is leading global supplier offering value-based innovation and
environmentally-friendly products that enhance quality and performance.
 Company focuses on delivering high-value quality, on time and in budget
products.
 Global Presence: 42 locations – 18 countries – 4 continents
 Annual Revenue: 4.2 Billion USD
 Sales Turnover for India: $ 30M for 2011 (Yearly Turnover growth 30%)
 Awards
• Ford Q1 certification.
• VW Q capability

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PR Objective
 Plan a Nationwide PR campaign in media which would create awareness
about the expansion plans of Inteva’s Asia Pacific Footprint in India.
 Maximize exposure for Lon Offenbacher - President & CEO; Steven Galle -
Vice President & Global Director of Operations; Gerard Roose - Vice President
of Sales & Marketing

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YellowMustard 2011
Communication Route
 Print
 Electronic
 Wires
 Online

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A low cost PR Approach
 To catapult the news to a broader reader base, a press conference was
organized in Pune inviting the top-tier mainlines, business, automobile ,
bloggers and general interest media.
 Exclusive interview of the CEO were conducted for positive reviews and
stories in magazines
 Blogger engagement and product review by bloggers
Result
 Widespread media exposure
 Positive reviews and stories
 Strong word of mouth buzz

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Result
 Accurate messaging and strategic tapping of the networks led to a slash and a
big bang announcement with a great introduction to the Inteva story.
 Coverage and bytes came from varied print and electronic media, including
Business Standards, Financial Chronicles, Zigwheels, AutoCar Professionals
amongst others.
 When the prestigious media use the comments by the executives of Inteva in
their smart bytes column, the messaging and strategic tapping could not have
been more accurate.

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And many more
Financial Chronicles