This is my presentation from Innovation Social's Innovation Stories. I am delighted to say that after a lukewarm response to the value of awards, by the end of the presentation an overwhelming majority felt awards added value (despite the current cynicism in the industry). If you are interested in buying tickets to CS Mini Cannes on Wednesday 15th July, please go here (http://goo.gl/tekK6H) while you can find out more about the Creative Social Cannes from Good to Great workshop here (http://goo.gl/8EeeIG).

1. The Value of Innovation Awards

2. Do you think Awards add value?

3. “Ad festivals prevent creativity.
You’re not doing advertising for six
million people in the street
anymore, but for 10 people on the
jury, and for a few clients.”
Dave Trott

4. “Cannes has become a self-serving fetishisation
of the newly possible and the highly improbable.
It’s predictable and formulaic in the extreme.
Some traditional media to drive a hashtag to
create a participation movement fulfilled by a
drone, filmed in 4K and overlaid with happy
music, and “our best sales results” ever.”
Tom Goodwin
Senior VP - Strategy and Innovation
Havas Media, New York

5. “I'd rather see a festival packed full of amazing
ideas (big or small) than an awards show that
lauded the, as you mentioned, "terrible"
commercials…"
Mikepearson85

6. Inspiring?

8. Do’s and Don’ts

9. DON’T
Do work just to win awards

10. DO
Deliver innovative work for brands
where PR coverage is one of the key
KPIs provided it is in line with
their brand value

12. DO
Have your own agency budget to
help make brilliant work even
better

13. DON’T
Just focus on the innovation
category

15. DON’T
Just focus on Cannes Lions

16. DO
Spend time looking at the work and
let it inspire you to do better

17. Do you think Awards add value?

18. Awards are flawed, full of scam and
ultimately reward work that only the
advertising industry marvels in
Awards may be flawed but celebrating
innovation is what is going to inspire us to
drive our industry forward
#youdecide

19. Wednesday 15th July
Sapient Nitro, London
http://goo.gl/tekK6H
For Agencies & Brands
http://goo.gl/8EeeIG

20. @yellif
daniele@creativesocial.com
daniele@wearemutant.com