This was my keynote talk @ World Usability Day Hamburg in 2014, talking about the past and future roles of UX, sharing three learnings based on personal experience.

1. While UX Becomes Hot!
Stay Cool
Yeli Tong

2. Twitter designed by Maria Maldonado from the Noun Project
Yeli Tong!
Mobile UX @ XING
@YeliTong

3. UX!
Success
≠
Product!
Success
Lesson 1

4. @YeliTonghttp://www.amazon.com/

5. @YeliTong
?
?
?
http://www.amazon.com/

6. UX
User
@YeliTong

7. DEV
UX
Market
Technology
User
@YeliTong
PM

8. DEVUX
@YeliTong
PM

9. @YeliTong
STABILITY

10. Lesson 2
Vanilla!
UX
vs.
Hardcore!
UX

11. @YeliTonghttp://uxmag.com/articles/four-myths-about-ux-and-how-to-bust-them

12. @YeliTong
“UX is more (powerful) than you think”
http://uxmag.com/articles/four-myths-about-ux-and-how-to-bust-them

13. @YeliTongFlower designed by babi brasileiro from the thenounproject.com
Researcher
Concepter
Prototyper

14. Moderator
Ambassador
Lateral Leader
@YeliTong

15. Lesson 3
Unicorn vs. Pegasus

16. DEVUX
PM

17. Unicorn designed by Bram van Rijen from the Noun Project

18. Unicorn designed by Bram van Rijen from the Noun Project
Unicorn

19. DEVUX
PM

21. Pegasus
Wing designed by misirlou from the Noun Project

22. @YeliTong
Create your own path
2008 Communication Designer
2010 Interaction Designer
2012 UX Designer
2016 ?

23. Thank You
@YeliTong