Syed Imdadullah Damien Mah Koh Weijun Ho Yeehong

1. IT3132 Assignment 1 McDonald's

2. Done By Damien Mah 093106D (Leader) Syed Imdadullah 092685G (Member) Ho Yee Hong 091424J (Member) Koh Wei Jun 092284E (Member)

3. The Campaign Campaign Name and catch phrases Competitors Goals Target Customers Ideas Benefits for our Consumers How? Social Media Platform

4. Campaign Name and Catch Phrases “ i’m lovin’ my healthy lifestyle ” Similar to the current slogan, “ i’m lovin’ it ”

6. Wendy’s

8. Our Competitors Wendy’s Micro-Blogging -Facebook & Twitter MySpace Videos Photos

9. Our Competitors KFC Micro-Blogging Facebook Twitter

10. Our Competitors All competitors uses social-media platforms Traditional methods Brochure coupon Flyers Bus Ad Board

11. Goals Engage with the customers Promote healthy lifestyle Use Social Media platform to market

12. Target Customers All ages Families McDonald’s lovers

13. Ideas Video contest Users upload videos to show healthy lifestyles with McDonald’s 3 winners from the most number of “Likes” “Free Cup Corn Day”

14. Benefits for our Consumers $8000 cash prize Free cup corns Healthier diet

15. How? How the video content should be? Entertaining Promoting Healthy Lifestyle with McDonald's Maximum video length 3 minutes How long is the Campaign? 30 Days Free cup corns on last day of Campaign

16. Social Media Platform Facebook The video contest will be held using Facebook Winners are picked by number of “Likes” Interact with customer Twitter Interact with customer YouTube Videos can be uploaded on YouTube too Videos must be shared on Facebook

17. Wait a minute!