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Introduction October 2011
1. INTRODUCING YAZINO Contents 2. SOCIAL GAMES MARKET & TRENDS 3. SYNCHRONOUS vs. ASYNCHRONOUS 4. YAZINO USER ACQUISITION 5. YAZINO KEY STATISTICS 6. DEMOGRAPHICS PER GAME 7. YAZINO VIRTUAL CURRENCY 8. COMMUNITY MANAGEMENT 9.YAZINO GAMES
Introducing YAZINO The destination for PLAYFUL GROWN UPS seeking an intimate and fun social gaming experience CREATINGIN-SYNC GAMES   Yazino’s multiplayer In-Sync Games create new levels of real-time friendly competition and social interaction making every game more real, live and intense. FOSTERING SOCIAL INTERACTION Yazino players are not just playing the same game as their friends; they’re playing with them. ,[object Object]
Invite friends and meet new people
In game chat and mentoring
Create tables and challenge in tournamentsUSING STATE OF THE ART TECHNOLOGY Yazino’s game server and infrastructure, STRATA, is entirely built in-house using state-of-the-art enterprise technology stack that allows on-demand scalability. CORPORATE FACTSHEET Company Founded:	JAN 2009 Commercial Launch:	AUG 2010 Employees:		50 Place of Business:	Switzerland / UK Registered Users:	2,000,000 Distribution Channels:	Yazino.com 	Facebook 	iPhone & iPad Games Launched:	7
Social Gaming Trends Social gaming has become a global phenomenon - and the virtual goods & virtual currency economy will continue to take hold Brief History ,[object Object]
Provide for the first time the ability to share activities with friends and invite them to play in the same gameBusiness Models ,[object Object]
Monetise through sales of virtual currency / items and advertisingDemographics & Access ,[object Object]
These players tend to be older (over 25) and more female (65%) than male (35%)Commercial Opportunity (incl. mobile) ,[object Object]
2014:	$14 Billion market
Free to play will become the dominant business model across web & mobile platforms,[object Object]

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Yazino: In-sync social games

  • 2. 1. INTRODUCING YAZINO Contents 2. SOCIAL GAMES MARKET & TRENDS 3. SYNCHRONOUS vs. ASYNCHRONOUS 4. YAZINO USER ACQUISITION 5. YAZINO KEY STATISTICS 6. DEMOGRAPHICS PER GAME 7. YAZINO VIRTUAL CURRENCY 8. COMMUNITY MANAGEMENT 9.YAZINO GAMES
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  • 4. Invite friends and meet new people
  • 5. In game chat and mentoring
  • 6. Create tables and challenge in tournamentsUSING STATE OF THE ART TECHNOLOGY Yazino’s game server and infrastructure, STRATA, is entirely built in-house using state-of-the-art enterprise technology stack that allows on-demand scalability. CORPORATE FACTSHEET Company Founded: JAN 2009 Commercial Launch: AUG 2010 Employees: 50 Place of Business: Switzerland / UK Registered Users: 2,000,000 Distribution Channels: Yazino.com Facebook iPhone & iPad Games Launched: 7
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  • 13. These games are not optimised for human interaction
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  • 15. Yazino’s synchronous games encourage social interaction between friends and offer an opportunity to meet like-minded peopleUp to 12 Players at the same time! - NOT SOCIAL - SOLITARY EXPERIENCE
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  • 17. Popcap, Gaia and King operate own destination sites for non-Facebook traffic providing more autonomy in player acquisition and distribution.YAZINO VISION: Multiple Acquisition Channels Social Networks Co-Branded Deals Mobile Platforms SEO & Paid Search * According to www.appdata.com on 20 July 2011
  • 18. Yazino – User Acquisition 2 million users acquired in 12 months, with viral channels now fuelling more than 55% month on month growth in new registrations KEY ACQUISITION TECHNIQUES Display Advertising: Targeted advertising across Facebook channels delivering 60% conversion of Click to Registration and a CPA below £0.60. Invite Friends Program: Reward users with free Chips for every friend who joins. Its better to play with Friends and Yazino Tournament and Private Tables also promote sharing and friend invites. Publish To Stream: Built in levels and achievements in game provide many opportunities for players to share their progress with friends across their favourite social network. 2 Million Users
  • 19. Yazino Key Statistics – Sept. 2011 NEW MONTHLY USERS: 300,000 REGISTERED USERS: 2,000,000 MONTHLY ACTIVE USERS: 550,000 Av monthly spend per/ unique Buyer: £65.00 * * Demographic data refers to Yazino Facebook Fan Page. User demographic varies on a game by game basis.
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  • 22. 5,000 Chips through Invite Friends Promo
  • 23. 2,500 Chips daily bonus on login
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  • 25. Mobile Phone & Offerwall (Trial Pay)
  • 27. Prepaid Cards (e.g. Paysafecard)
  • 28. E-Wallets (e.g. Moneybookers)Virtual Currency – Yazino Chips
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  • 30. Examples: Tuesday Trivia and Sunday Tournaments
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  • 32. Examples: Royal Wedding, Valentine’s Day, Easter, etc..
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  • 34. Example: DAY 1 Activate Your AccountDAY 3 Reminder to Collect Free Chips DAY 7 Special Bonus (2 x Sign Up Bonus)
  • 35. Yazino Games Yazino.com and Facebook iOS: iPhone, iPad, iPod Touch