1. Teen Dance/Music
Show Pitch
TEAM HOT-FLUSH.

2. Audience Research
2,061 People are a fan
of dance films. This is
important because
we’re going to include
lots of dance/ classic
dance movie
conventions in our web
show.
We did most of our research via Facebook because
that is where we’d want to advertise our web show.
Most of the users who join the fan pages are aged
between 13 and late 20s - OUR TARGET AUDIENCE.

3. Reality Tv
meets
Scripted
Reality based tv
2, 437, 965
fans of scripted
reality based.
1,104,107
prefer reality show
Target audience prefer
scripted reality drama

4. Teen Culture Films
HSM
This is another influential
film. 426,572 people are a
fans of this teen cult/ music/
dance film. This also shows
a potential following for our
show.
Mean Girls
759,151 people our fans of
this film. This is a girl centred
comedy based in a high school.
Our web show would also be a
girl centred comedy but with
the added mixture of high
school musical/ glee.

5. MAIN INFLUENCE:
GLEE
Genre: Musical
Comedy.
6, 454, 245 people are a fan of
Glee; 50 of my Facebook friends
are common viewers/ fans of Glee.
This means we’ll have a definite
following of people because Glee
has made such a phenomenal impact
that literally everybody knows
about it so we potentially have an
Character Fans. expected audience.
This gives us an idea of what character
story lines / types work.

6. What Does The Research
Tell Us?
• The Facebook groups were very
helpful to find our target audience
because the majority of people that
joined the fan groups are aged
between 13 - late 20s. The amount of
people that because a fan were over
the 10s of thousands, showing that
this genre has a huge following
already, that could become a potential
audience.

7. Generic Conventions

8. Narrative
We following four girls through their everyday
life at a performing arts/ talent school.
We look at the relationships and the girls trying
to succeed their dreams.
This is a Musical Comedy genre.
It looks at everyday relationships that the
audience will already be familiar with.

9. Themes
Friendship - This would be looking at every day
friendships/ relationships and the ups and downs
between best friends - PEOPLE CAN RELATE.
Ambitions - Hopes & dreams explored on screen -
strengths & weaknesses?
Working Hard - That hard work pays off - dreams
come true if you work towards them.
Tensions between discipline & freedom -
exploring the line between conforming to the
school & people around you and letting yourself
be free and be expressive through performing.

10. Settings
High School/ College.
Gym/ Dance Studio
Corridors.
Street/ Outside
Canteen

11. Characters
At The Moment we’ve only determined the four
main characters:
Girl who is talented in all areas and all round nice.
Girl who is also all round nice but has a background
story (about home life?)
Girl who is the bitchy but also has background story.
New shy girl (loner).
All girls are friends but there is a lot of banter between
them.

12. Comical.
No One Cares.
Iconography
Confident
girl group
Popular.
You can tell lots
from their stance.
Dance Wear
conflict

13. SWOT: STRENGTHS.
The market for musical comedies is very wide;
they all continue to reuse the same conventions
but people still want to watch shows/ films on
people trying to achieve their dreams and
showcasing their talent.
The added extra of comedy to the genre makes the
audience a lot more wider.
People loved Glee, and our show is similar to Glee
but it is more about performing in general
compared to a group of people singing.

14. SWOT: WEAKNESSES
Shows such as Glee have already opened the door
to show choir, and films have already looked at
dance and performance schools such as Fame, &
Step Up. This means that our audience may
already be fed up with the whole scenario, so we
have to add something with more edge to our web
show.
Pulling off a “convincing” performance school, which
the characters being convincing as well.

15. SWOT: OPPORTUNITIES
Being playful with the genre.
Potential audience from dance/ Glee fanatics.
who literally are interested with anything to do with these shows!
This idea is full of opportunity to play around with
the characters as well.

16. SWOT: THREATS
• Being Convincing.
• The public might not want to
watch a WEB show because Glee
and similar shows are already
popular.