4. What’s the deal with search?
Hypotheses:
1) No one actually needs or cares about search on
Yammer
2) People care about search but it’s hard to locate
the feature
3) People care and can find the feature, but the
feature isn’t good enough to justify repeat use
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5. What’s the deal with search?
Analysis of Search Feature
Many users
# of Users Searching
Very few users
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
# of Searches
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6. Agenda
Data Driven Product Development
Analytics at Yammer
Analytics Philosophy
Why This Matters to You
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7. The Importance of Velocity
“We’ve got a lot of people trying to chase
us, so it’s very important to move quickly.”
– David Sacks, CEO
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21. A Better Product for You
Just a handful of the features that were developed, tested and
refined based on analytics:
Online Now Enhanced Publisher
Improved File Directory
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Embed centrally organized analysts within product, marketing, and sales to improve the speed and focusEmpower teams to use data and build analytics productsStanding on the shoulders of giantsBuilding Data Science TeamsDJ Patil, STRATA 2011Asking the Right QuestionsRyan Mason, 500 Startups
Embed centrally organized analysts within product, marketing, and sales to improve the speed and focusEmpower teams to use data and build analytics productsStanding on the shoulders of giantsBuilding Data Science TeamsDJ Patil, STRATA 2011Asking the Right QuestionsRyan Mason, 500 Startups
Embed centrally organized analysts within product, marketing, and sales to improve the speed and focusEmpower teams to use data and build analytics productsStanding on the shoulders of giantsBuilding Data Science TeamsDJ Patil, STRATA 2011Asking the Right QuestionsRyan Mason, 500 Startups
People think all problems are of the 1st variety, when most are of the 2nd
Embed centrally organized analysts within product, marketing, and sales to improve the speed and focusEmpower teams to use data and build analytics productsStanding on the shoulders of giantsBuilding Data Science TeamsDJ Patil, STRATA 2011Asking the Right QuestionsRyan Mason, 500 Startups
Analytics has enabled Yammer to develop, iterate and release features that we KNOW will improve the experience for you