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Visual Communication & The Future of Content Marketing
1.
Visual Communication Yahoo
2014 Confidential & Proprietary. & The Future of Content
2.
Yahoo 2014 Confidential
& Proprietary. © by Daniel Horande on
3.
Yahoo 2014 Confidential
& Proprietary. © by Trey Ratcliff on
4.
Yahoo 2014 Confidential
& Proprietary. © by Moyan Brenn on
5.
Where I’m From
New York • Big Apple • 8+ million people • English is the primary language Yahoo 2014 Confidential & Proprietary. © by Daniel Horande on
6.
Yahoo 2014 Confidential
& Proprietary. © by Daniel Horande on
7.
Yahoo 2014 Confidential
& Proprietary.
8.
Yahoo 2014 Confidential
& Proprietary.
9.
Yahoo 2014 Confidential
& Proprietary. © Copyright Yahoo Sports
10.
Bring it back
to marketing photos Yahoo 2014 Confidential & Proprietary.
11.
The Future of
Content, The Future of Content Marketing © by Megazord on Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 11
12.
Consumers think visually
Yahoo 2014 Confidential & Proprietary.
13.
Yahoo 2014 Confidential
& Proprietary. 16X the amount of photos taken a year now vs. the year 2000 Source: Fujilm Internal Study © by Steve Harwood on
14.
The role of
photography has changed Then Yahoo 2014 Confidential & Proprietary. © by John Sheldon and Michael Daddino and Paul Curto on
15.
The role of
photography has changed Now Yahoo 2014 Confidential & Proprietary. © by David Lytle and Kent and Docteur Christophe and Kristina Alexanderson and SteFou! and Isobel on
16.
Yahoo 2014 Confidential
& Proprietary.
17.
Yahoo 2014 Confidential
& Proprietary.
18.
Yahoo 2014 Confidential
& Proprietary.
19.
Yahoo 2014 Confidential
& Proprietary. +57% Watched video & took photos -35% Watched video only Start Level
20.
Yahoo 2014 Confidential
& Proprietary. Took a photo 54% 50% Number of correct test answers Just watched the video
21.
Yahoo 2014 Confidential
& Proprietary. +23% Without taking a picture Took a photo -30% Start Level 0% Took a photo and didn’t refer to it
22.
The world is
becoming more visual Yahoo 2014 Confidential & Proprietary.
23.
The F shaped
behaviour Yahoo 2014 Confidential & Proprietary.
24.
Yahoo 2014 Confidential
& Proprietary.
25.
Yahoo 2014 Confidential
& Proprietary.
26.
Yahoo 2014 Confidential
& Proprietary.
27.
Yahoo 2014 Confidential
& Proprietary.
28.
Yahoo 2014 Confidential
& Proprietary. Telling Stories reasonsmysoniscrying.com
29.
Yahoo 2014 Confidential
& Proprietary. Telling Stories reasonsmysoniscrying.com He can’t eat mud
30.
Yahoo 2014 Confidential
& Proprietary. Telling Stories reasonsmysoniscrying.com His juice tastes like milk L
31.
Yahoo 2014 Confidential
& Proprietary. Telling Stories reasonsmysoniscrying.com
32.
Content marketing is
becoming more visual Yahoo 2014 Confidential & Proprietary.
33.
Yahoo 2014 Confidential
& Proprietary.
34.
Yahoo 2014 Confidential
& Proprietary.
35.
Yahoo 2014 Confidential
& Proprietary.
36.
Yahoo 2014 Confidential
& Proprietary.
37.
Yahoo 2014 Confidential
& Proprietary.
38.
Yahoo 2014 Confidential
& Proprietary.
39.
Yahoo 2014 Confidential
& Proprietary.
40.
Yahoo 2014 Confidential
& Proprietary.
41.
Yahoo 2014 Confidential
& Proprietary.
42.
Yahoo 2014 Confidential
& Proprietary.
43.
Yahoo 2014 Confidential
& Proprietary.
44.
Yahoo 2014 Confidential
& Proprietary.
45.
Yahoo 2014 Confidential
YYaahhoooo 22001144 CCoonnffiiddeennttiiaall && PPrroopprriieettaarryy.. 45
46.
Summary Yahoo 2014
Confidential & Proprietary.
47.
Yahoo 2014 Confidential
& Proprietary. The world around us is becoming more visual visual content marketing is scalable, elegant and modern Your consumer thinks visually
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