Thank you to all who attended our session at the 2011 TV Next conference. For those who missed it, here are our slides. For more info, follow us on Twitter: @ConnectedTV
Exploring the Future Potential of AI-Enabled Smartphone Processors
Yahoo Connected TV - 2011 TV Next Conference
1. It's
a
TV.
It's
a
Computer.
No
It's
a..
Connected
TV
-‐
Mul5-‐screen
Personaliza5on
and
Mone5za5on
Russ
Schafer
Senior
Director,
Global
Marke2ng
Internet-‐Enhanced
Television
Yahoo!
Connected
TV
rschafer@yahoo-‐inc.com
*
3rd
party
content
and
trademarks
referenced
in
this
presenta2on
are
the
property
of
their
respec2ve
owners.
3. Agenda
• Consumer
and
Device
Trends
• Connected
TV
Today
•
Future
of
Connected
TV
– Personalized
and
Mul2-‐Screen
3
4. TV
and
Internet
Already
a
Mul5-‐Screen
Experience
•
TV/Internet
Mul5-‐tasking
Consumers
•
U.S.
TV
Viewers:
60%
monthly*
•
U.S.
Online
TV
Viewers
*
•
75%
Weekly,
50%
Daily
•
Worldwide
trend
across
demographics:
18-‐64yrs
4
5. Broadband
&
CE
Performance
Reach
Tipping
Point
• Broadband
becoming
ubiquitous
– 90
mil
US
HH
by
2014,
~
80%*
• 2
Mbit
average
broadband
speeds
enable
streaming
HD
Video
for
majority
of
U.S.
• BeIer
CE
Internet
Experience
• BeIer
graphics
performance
• Wi-‐Fi
integra2on
increasing
connec2vity
rates
*
3rd
party
content
and
trademarks
referenced
in
this
presenta2on
are
the
property
of
their
respec2ve
owners.
5
7. Tablet
is
Changing
the
Living
Room
-‐
new
opportuni5es
through
cross-‐device
interac5vity
115 million household
s in the US
2014
80 million tablet users by
t hom e
60% of tablets stay a
70% of tablets mostly used in the living room
Sources:
eMarketer
forecasts,
December
2010,
Yahoo!/Nielsen
survey
on
Mobile
Shopping
Framework,
November
2010.
*
3rd
party
content
and
trademarks
referenced
in
this
presenta2on
are
the
property
of
their
respec2ve
owners.
7
8. Connected
Consumers
and
Internet/TV
Research
•
Broad
appeal
18-‐54
•
Internet
TVs
and
Game
Consoles
preferred
•
Men
18-‐49
early
adopters
•
Yahoo!
Connected
TV
•
1/3
U.S.
Broadband
HHs
•
preferred
by
70%
of
HHs
surveyed
using
Connected
CE
weekly
•
appeal
is
convenience,
ease
of
use
Yahoo!
Consumer
Pulse
Survey,
October
2010;
1,902
U.S
Residents,
broadband/DSL
users
*
3rd
party
content
and
trademarks
referenced
in
this
presenta2on
are
the
property
of
their
respec2ve
owners.
8
9. Connected
Consumers
and
Internet/TV
Research
60%
2
in
5
Interested
in
viewing
interested
in
relevant
adver2sing
online
content
related
to
a
TV
Show
50%
likely
to
interact
with
Ad
Yahoo!
Consumer
Pulse
Survey,
October
2010;
1,902
U.S
Residents,
broadband/DSL
users
*
3rd
party
content
and
trademarks
referenced
in
this
presenta2on
are
the
property
of
their
respec2ve
owners.
9
10. Connected
Consumers
and
Internet/TV
Research
28%
want
to
include
their
friends
via
social
when
watching
TV
Yahoo!
Consumer
Pulse
Survey,
October
2010;
1,902
U.S
Residents,
broadband/DSL
users
*
3rd
party
content
and
trademarks
referenced
in
this
presenta2on
are
the
property
of
their
respec2ve
owners.
10
12. Yahoo!
Owns
Internet
Audience
for
TV
Events
• 2011
Academy
Awards
drew
over
1
billion
page
views
– 23
%
growth
from
2010
– Despite
a
9
%
YTY
decline
in
Network
TV
ra2ngs
• Over
two
days,
Yahoo!
reached
more
than
10
million
users
• Y!
aGracts
the
most
online
visitors
– ~
2x
the
2nd
place
site
MSN
Movies
(6.1
million)
– 6x
the
official
Oscar
site
(1.9
million).
*
3rd
party
content
and
trademarks
referenced
in
this
presenta2on
are
the
property
of
their
respec2ve
owners.
12
13. Premium
Internet
Video
Leadership
• 25+
shows-‐
news,
entertainment,
sports,
and
lifestyle
content
• 10
of
the
top
10
original
video
programs
online
• 21
million
monthly
uniques
• Frequently
exceeds
viewership
of
Hulu.com
*
3rd
party
content
and
trademarks
referenced
in
this
presenta2on
are
the
property
of
their
respec2ve
owners.
13
14. Yahoo!
op5mizes
Content
for
Mul5ple
Devices
-‐
TV,
Phone,
Tablet,
PC
TV
Phone
Tablet
PC
• Content
op2mized
for
device,
loca2on
and
usage
model
• Enabling
cross
device
interac2on
14
15. Agenda
• Consumer
and
Device
Trends
• Connected
TV
Today
•
Future
of
Connected
TV
– Personalized
and
Mul2-‐Screen
15
16. Yahoo!
Connected
TV
Plaeorm
Today
• 8
million
TVs
in
135
countries
• ~16
million
by
early
2012
• Complements
TV
viewing
with
Internet-‐delivered
informa2on
• TV
App
Store-‐180+
Free
and
Paid
TV
Apps
• VOD:
75,000
TV
Shows
and
Movies
• News,
Finance,
Sports,
Games,
Social,
Shopping,
Photos,
Music,
and
more
• Distribu2on
on
160
TV
models
from
• Samsung®,
Sony®,
VIZIO®,
Toshiba®,
HiSense®
*
3rd
party
content
and
trademarks
referenced
in
this
presenta2on
are
the
property
of
their
respec2ve
owners.
16
18. # 1 Connected TV Platform in Consumer Adoption
Consumer
Data
Yahoo!
CTV
Plaeorm
%
OEM
TVs
Sold
with
Yahoo
CTV
Up
to
70%*
that
Connect
to
Internet
%
OEM
TVs
Sold
with
Yahoo
CTV
Up
to
60%*
that
are
used
Monthly
•
Consumer
adop2on
varies
by
TV
OEM
and
Country*
•
Strongest
Consumer
Adop2on
when
TV
has
Wi-‐Fi
Built
In
18
18
19. Yahoo!
Connected
TV
Experience
ex.
Flickr
TV
App
1.
Watching
Baseball
Game
on
TV
2. Press
One
BuIon
on
the
Remote
3.
Select
the
Flickr
TV
App
to
Access
your
personal
Dock
of
access
your
photos
or
videos
TV
Apps-‐
Overlayed
on
live
TV
4.
Easily
browse
your
photo
or
videos
5.
View
in
full
screen
19
20. Sample
of
Most
Popular
TV
Apps
-‐
specific
rank
order
varies
month
to
month
• 1.
Facebook®
• Yahoo!
Finance
• 2.
Connected
TV
Store
• 12.
Show2me®
• 3.
Yahoo!®
Weather
• 13.
Flickr®
• 4.
Amazon®
VOD
• 14.
CBS®
• 5.
TV
Guide®
• 15.
USA
Today®
Sports
• 6.
Yahoo!
News
• 7.
Yahoo!
Sports
• 8.
Pandora®-‐music
• 9.
TwiIer®
• 10.
eBay®
*
3rd
party
content
and
trademarks
referenced
in
this
presenta2on
are
the
property
of
their
respec2ve
owners.
20
21. Monetization and Analytics Supported
- TV app sales, advertising, transactions, subscription
Shopping
Video
on
Demand
*
3rd
party
content
and
trademarks
referenced
in
this
presenta2on
are
the
property
of
their
respec2ve
owners.
21
22. Agenda
• Consumer
and
Device
Trends
• Connected
TV
Today
•
Future
of
Connected
TV
– Personalized
and
Mul2-‐Screen
22
23. Yahoo!
Broadcast
Interac5vity
• Real-‐2me
Internet
Content
synchronized
with
the
TV
show
or
Adver2sement
• Trivia,
fun
facts,
vo2ng,
polling,
play
along
with
game
shows,
purchase
products,
more..
• Works
with
any
video:
cable,
satellite,
VOD,
DVR,
Web
video
• Interac2vity
with
Phone
and
Tablet
TV
Companion
devices
*
3rd
party
content
and
trademarks
referenced
in
this
presenta2on
are
the
property
of
their
respec2ve
owners.
23
24. Broadcast
Interac5vity
Examples
• Consumers
engaged
through
onscreen
prompt
• TV
Show
Interac5vity
• Deliver
actor
and
show
info,
live
vo2ng,
play
along,
videos,
photos
and
more..
• E-‐commerce
sales
of
TV
show
items
• Example:
Show5me®
Boxing
• TV
Ad
Interac5vity
• Informa2on
about
adver2sed
products
• Purchase
product,
order
samples,
view
related
content,
read
reviews
• Example:
Ford®
—Lincoln®
TV
Ad
*
3rd
party
content
and
trademarks
referenced
in
this
presenta2on
are
the
property
of
their
respec2ve
owners.
24
25. Broadcast
Interac5vity
Drives
Consumer
Engagement
through
Interac5ve
Content
*
3rd
party
content
and
trademarks
referenced
in
this
presenta2on
are
the
property
of
their
respec2ve
owners.
25
26. Device
Communica5on
• Two-way connectivity between TV
and companion phones and tablets
• Interactivity including
– Flick Video from Tablet
to Play on TV
– Game playing, chatting, voting
• Gesture Navigation and
Companion Device Text Input
*
3rd
party
content
and
trademarks
referenced
in
this
presenta2on
are
the
property
of
their
respec2ve
owners.
26
27. Four-‐Screen
Experience
Content
op5mized
and
portable
across
devices
Cross
Device
Interac5vity
PC
Phone
Tablet
TV
*
3rd
party
content
and
trademarks
referenced
in
this
presenta2on
are
the
property
of
their
respec2ve
owners.
27
28. For
more
informa5on
Developer
kit
Latest
news
and
info
hIp://connectedtv.yahoo.com/developer
hIp://connectedtv.yahoo.com/newsroom
*
3rd
party
content
and
trademarks
referenced
in
this
presenta2on
are
the
property
of
their
respec2ve
owners.
28
