Week two slides for fall 2012 beginning social media.

1. Session II:
Beginning Social Media
Professional Certificate in Digital & Social Media
Instructor: Yadira Galindo galindoyadira@gmail.com
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2. Session II Overview
Session I Review
Assignment I Review and New Assignment
SM 101: Facebook
SM 101: Twitter
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3. Session I Review
• Social media will help you enhance your online
brand and expand your reach
• Develop a social media strategy and protocols
– Define goals and objectives
– Pinpoint your audience
– Audit your resources (I mean really audit!)
• Engage your audience; communicate, don’t talk to them
• Your profile is your first impression, design it wisely
– Choose a photo that captures the you that you want people to see
• Who thinks they have a unique photo that portrays them/brand well?
– Choose your username equally wisely
• Who has a name that was already taken? What did you use instead?
– Ensure your bio is current and fully filled out.
• What elements should you include for a good bio? 3

4. Where do you draw the line?
And, social media etiquette
• Private vs. Personal vs. Professional
– How do you balance?
– Or do you keep separate accounts?
• Apps requesting personal data
– Birthday
– Family members
– Cell phone numbers
• Social media etiquette
– Language
– Photos
– Credit where credit is due
– Sales pitch
– What about follow back?
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5. Assignment 2
Assignment 2:
All students:
1. Post a link to a social media article/blog on
something you didn’t know regarding social
media with a short summary of what took away
from this article.
2. Comment on posts by two of your classmates.
3. Create a Twitter account. Fill out
bio, photo, etc., follow me so I know you’re there
and just explore
Matriculated:
1. Do the above assignments.
2. Post three times on your Facebook account, items
relating to social media, what you are learning
from the classes in your major or your
work/career.
3. Tweet at least once daily. Your choice of topics.
Just keep it professional. 3

6. Social Media 101: Facebook
Anatomy of Facebook
Group
provides a closed space for small Page
groups of people to communicate allows an organization, business, celebrity
about shared interests or band to maintain a professional
presence
Profile
Profiles (Timelines) represent
individuals and must be held
under an individual
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7. Social Media 101: Facebook
• Groups provide a closed space for small groups of people to
communicate about shared interests.
• Groups can be created by anyone.
• Privacy: In addition to an open setting, more privacy settings
are available for groups. In secret and closed groups, posts are
only visible to group members.
• Audience: Group members must be approved or added by
other members. When a group reaches a certain size, some
features are limited. The most useful groups tend to be the
Group members get notified ones you create with small groups of people you know.
about all new posts in a group
unless they choose to restrict • Communication: In groups, members receive notifications by
their group notification settings. default when any member posts in the group. Group
If group privacy is set to Closed members can participate in chats, upload photos to shared
or Secret, only group members albums, collaborate on group docs and invite members who
will be able to see things that get are friends to group events.
posted in the group.
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8. Social Media 101: Facebook
• Pages allow real organizations, businesses, celebrities and
brands to communicate broadly with people who like them.
• Pages may only be created and managed by official
representatives.
• Privacy: Page information and posts are public and generally
available to everyone on Facebook.
• Audience: Anyone can like a Page to become connected with
it and get News Feed updates. There is no limit to how many
people can like a Page.
• Communication: Page admins can share posts under the
People who like your Page’s name. Page posts appear in the News Feed of people
Page will get updates who like the Page. Page admins can also create customized
in their News Feeds. apps for their Pages and check Page Insights to track the
Page’s growth and activity.
– Be careful! I’ve heard many stories of people thinking
they’re posting to their personal pages and the post to
their company page. Oops!
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9. Social Media 101: Facebook
• Timeline
• The new look of profiles and Pages rolled out
• Lists
• an optional way to organize your friends
• Ticker
• On the right-hand side of your account, lets you see all your
friends’ activity in real-time
• Subscribe
• Subscribe is a way to hear from people you’re interested
in, even if you’re not friends. Also a way to fine-tune your
News Feed to get the types of updates you want to see.
• Privacy
More: http://www.facebook.com/help/whats-new-on-facebook
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10. Social Media 101: Facebook
To share? Or not to share!
1. Video (least common content of big 1. Full birth date, place
2. Your mother’s maiden name
four shared)
3. Your home address
2. Photos 4. Long trips away
3. Links (most common) 5. Short trips & check-ins
4. Status updates 6. Inappropriate photos
a. Think high sharing value! 7. Confessionals
b. Post content from other sources 8. Your phone number
9. Vacation countdowns
c. Be unique
10. Child’s name
d. Be distinct
11. Risky behaviors
e. Be fresh
12. Home layouts
f. Be relevant 13. Your profile as “public,” or available
on “public search”
More: What consumers share on Facebook -- and why More: What NOT To Post On Facebook
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11. Social Media 101: Twitter
• Twitter is how many people receive or search
for breaking news. The 2012 Presidential
Election is prime example.
• A record for number of tweets per minute was
broken at 11 p.m. on Nov. 6 when Obama’s
reelection was announced with a whopping
327,452 tweets per minute!
• Obama’s Twitter account sent out a
congratulatory tweet of a photo him and First
Lady Michelle Obama. It was retweeted more
than 660,000 times.
• This shatter the previous record by three
times!
Data from:
http://www.latimes.com/business/technolo
gy/la-fi-tn-twitter-obama-election-
• More than 31 million election-related tweets
20121107,0,4864623.story were sent out on Nov. 6. 8

12. Social Media 101: Twitter
• Think of Twitter as a mini-blog. Or, to be more
exact, a micro-blog.
• Allows users to send text-based updates called
tweets, up to 140 characters long.
• Over 140 million active users as of 2012
generate over 340 millions tweets daily.
• Service is public by default and it is far more
accessed by mobile device than by desktop.
Twitter was founded in • Demographic is older, newer to social media.
March 2006, but soared in Also, slightly more women.
popularity after 2007 SXSW.
More on Wikipedia.
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13. Social Media 101: Twitter
From The 5 Stages Of “Getting” Twitter 10

14. Social Media 101: Twitter
Stage 1 – Denial
(“Twitter is a waste of time.”)
Stage 2 – Anger
(“Why would I care about what people are
having for breakfast?”)
Stage 3 – Bargaining
(“I’m only signing up because my friends are on there.”)
Stage 4 – Depression
(“It doesn’t make any sense.”)
Stage 5 – Acceptance
(“I get it!”)
From The 5 Stages Of “Getting” Twitter 11

15. Social Media 101: Twitter
Stage 5 – Acceptance (“I get it!”)
Many people don’t get to this stage, abandoning their Twitter accounts
somewhere between bargaining and depression. But for those that do it’s totally
worth it. They keep plugging away, keep reading, keep learning, keep asking
questions and keep doing it.
Suddenly, the light bulb goes on. Nobody can tell you what Twitter is, because
Twitter isn’t any one thing. You have to find out for yourself. Then, suddenly, it’s
your Twitter. You own it. You shape it. And you get it. It’s a beautiful moment. And
often those who were the most resistant, and the most critical, become the biggest
evangelists.
-- From The 5 Stages Of “Getting” Twitter
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16. Social Media 101: Twitter
Anatomy of Twitter
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17. Social Media 101: Twitter
Why should I use it? Finding my Twitter voice
1. Micro-blogging 1. @Replies
2. Quick answers 2. Retweets
3. Finding a job 3. Blog Posts
4. Text-meets-conference call 4. “As-It-Happens” Updates
5. Photos
5. Venting (Keep it clean)
6. Questions
6. Keeping up with your team
7. Answers
7. Movie, restaurant reviews
8. Maladies
8. Political, social causes 9. Celebrations
10. Digital small talk
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18. Social Media 101: Twitter
Do:
Be helpful.
Be relevant.
Engage.
Share.
Don’t:
Be annoying.
TWEET IN CAPS!
Brag or over-promote you/your company.
Be toxic.
Be illiterate.
Whine.
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