Social profile worksheet and a directory listing checklist, including tips for securing all social profiles using KnowEm from class taught at University of Phoenix to CAMFT - November 2010

1. Online Visibility Worksheet
Date Organization Name
Register at KnowEm.com - http://yseo.us/knowem
Social Profile Information
Use the following worksheet to prepare and optimize your social profile information. Optional: Items below double line are for Google profile.
FIELD TIP DESCRIPTION / NOTES
Most sites require both. Will you use your
FIRST & LAST NAME
personal name or company name?
6-15 characters - Identify preferred
PROFILE / USERNAME
username & an alternate username.
6-10 characters - secure, preferably with
PASSWORD
2 #s, suggest at least 1 capital letter.
<=160 characters - Bio text affects how
profile gets listed in search engines. Use
BIO
keyword-rich descriptions to summarize
your strengths, career, interests.
URL Link to your site, blog or LinkedIn profile.
Some sites will ask for a name that will
WEBSITE NAME show as linked anchor text. Will you use
your company name? Don't enter URL.
File name for large version - 300x300
AVATAR (jpg image, size = pixels)
File name for small version - 80x80
Many networks ask for birthday &
BIRTHDAY & GENDER
gender. Will profile be male or female?
Some sites will ask for a mailing address.
ADDRESS
If so, do not display it publicly.
Customize your profile URL on LinkedIn,
VANITY URL
Facebook & where possible
WHERE I GREW UP
WHERE I LIVE NOW
PLACES I’VE LIVED
Examples: Marriage & Family Therapist,
WHAT I DO
Counselor, Psychologist
CURRENT COMPANY
COMPANIES I’VE WORKED FOR
CURRENT SCHOOL
SCHOOLS I’VE ATTENDED
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2. Online Visibility Worksheet
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Social Profiles & Directories Checklist
SITE URL NOTES USER / LOGIN PASSWORD
Gmail mail.google.com 1 account for all Google services
Yahoo mail.yahoo.com 1 account for Yahoo! services
Google Profile www.google.com/profiles Google Profile
LinkedIn www.linkedin.com Business networking
Naymz www.naymz.com Business networking
Twitter twitter.com Community networking
Facebook www.facebook.com Social networking
Flickr (photos) flickr.com Photos - Yahoo!’s network
Picasa picasa.google.com Photos – Google’s network
YouTube www.youtube.com Google’s video network
Vimeo vimeo.com Other popular video network
StumbleUpon www.stumbleupon.com Bookmarking, social voting
Delicious delicious.com Bookmarking
Google Places www.google.com/local/add/businessCenter Google’s local directory
Yahoo! Local http://local.yahoo.com Yahoo!’s local directory
Bing Local ssl.bing.com/listings/ListingCenter.aspx Bing’s local directory
Best of the Web local.botw.org BOTW local directory
Yelp www.yelp.com Local directory & reviews
Citysearch citysearch.com Local directory & reviews
GetListed.org getlisted.org Local submission service
Therapist Locator www.therapistlocator.net Niche directory
Meetup www.meetup.com Meet-up groups & events
Eventbrite www.eventbrite.com Event collaboration
SlideShare www.slideshare.net Share PowerPoint slides
Posterous posterous.com Blogging & posting to social sites
Tumblr www.tumblr.com Blogging & posting to social sites
MyBlogLog www.mybloglog.com Aggregator, broadcasting
Gravatar gravatar.com Identity for blog commenting
DISQUS disqus.com Identity for blog commenting
OpenID http://openid.net Common login across platforms
Feedburner feedburner.google.com RSS for website
Google Alerts www.google.com/alerts Monitoring name, keywords
Google Reader reader.google.com Feed reader
Other
Creative Commons (CC), Attribution
by Yo! Yo! SEO . YoYoSEO.com