This document provides tips and guidelines for developing a successful mobile marketing campaign in 3 sentences or less: It outlines key considerations for mobile campaigns including understanding your audience, location targeting, device optimization, creative content, and calls to action. Examples are given showing how location-based mobile ads were used to drive foot traffic to retailers in Singapore and engage sports fans in the UK. The document concludes with emerging mobile marketing trends like digital out-of-home, augmented reality, and the growing importance of mobile apps.