Vietnam Youth to Business Forum July 2014 is the 6th Vietnamese version of Youth to Business Forum, powered by AIESEC in Vietnam. With 500 student attendants and 20 business partners, the event is the largest annual event of AIESEC, aiming to narrow the gap between Youth and Business, from which prepare students with business mindset and knowledge that can help them better orient their future careers.

1. Powered by
Organizers
VIETNAM YOUTH TO BUSINESS FORUM
Ho Chi Minh City – 13th July, 2014
University of Economics and Law

2. Table of Content
2
Introduction 3
Theme and Topics 4
Agenda 5
Delegate Background 6
Keynote Speech 10
Workshop 15
Panel Discussion 28
Our Partners 31
Opening Speech 9
Key Moments 32
Media 35
Contact 36
Entrepreneurial Leadership 12
Career Development in Global Era 13
Youth- led Social Innovation 14

3. Introduction
The Youth to Business Forum is an initiative powered by AIESEC driven by a global
need for businesses and youth to communicate on major issues and generate ideas
for future actions.
The platform enables youth to voice their opinions and allows them to be validated
and strengthened with inputs from experienced business leaders through our one-
day event.
This event is a Vietnamese 6th edition of more than 160 global, regional, national and
local forums that are happening every year across 124 countries and territories.
3

4. THE LEADER IN ME
Theme and Topics
4
Entrepreneurial Leadership
The topic creates space for students and business to discuss how to see ‘problems’ as ‘opportunities’
and promote “Can do” attitude to build-up entrepreneurial mindset for a generation of future
leaders .
Career Development in Global Era
By being issued with business insights and realistic expectations, youth is equipped with global
mindset and competencies required to work effectively in a global environment.
Youth-led Social Innovation
The topic creates a platform where social business innovations are shared to foster innovation
mindset of Vietnamese youth with the aim of switching ideas into actions and connecting business
to the needs of society.

5. Agenda
5

6. Delegate background
FTU HCM,
18.0
FTU HN, 9.6
UEH, 12.9
DUE, 4.2
HSU, 3.7NEU, 4.0USSH, 2.6
IU, 2.8
UEL, 4.9
Other, 37.4
450delegates with majority came from:
• Foreign Trade University (FTU)
• University of Economics of Ho Chi Minh City
(UEH)
• Danang University of Economics (DUE)
• Hoa Sen University (HSU)
• National Economics University (NEU)
• Ho Chi Minh City University of Social Sciences
and Humanities (USSH)
• International University – Vietnam National
University, HCMC (IU)
• University of Economics and Law (UEL)
6

7. Delegate background
7

8. Delegate highlights
 88% of delegates have Business background
 60% of delegates are in their main studying years at university (year 2
and 3), and 12% are ready to enter the workforce (year 4 and graduates)
Delegates come from a variety of universities in Ho Chi Minh, Da Nang and
Hanoi, including a big percentage of Foreign Trade University in Hanoi and Ho Chi
Minh and University of Economics of Ho Chi Minh.
8

9. Representatives of Organizing Board: AIESEC, VCCI and British
Council shared thoughts why Youth to Business Forum is relevant to
youth and Vietnam society
Opening Speech
9
Organizers

10. Four Guest Speakers share their ideas or experience around three
main topics with the flow: what-why-how to give main ideas about
those topics and how they are important to young people.
Keynote Speech
10
Organizers

11. “The Gap between Youth and Business”
Overall, more than 94% delegates
rated the quality of the speech as from
Goodto Excellent.
Ms. Pham Phuong Thao
Ambassador
Vietnam Youth to Business Forum
25.0
55.6
13.9
2.8 2.8
Excellent
Very Good
Good
Fair
Poor
11

12. “Career Development in Global Era”
Overall, nearly 92% delegates
rated the quality of the speech as from
Goodto Excellent.
Mr. Katsuyasu Kato
Executive Chairman
Suntory PepsiCo
19.4
44.4
27.8
8.3
0.0
Excellent
Very Good
Good
Fair
Poor
12

13. “Entrepreneurial Leadership”
Overall, nearly 92% delegates
rated the quality of the speech as from
Goodto Excellent.
Ms. Tran Tue Tri
Vice President of Marketing
Unilever
27.8
36.1
27.8
5.6
2.8
Excellent
Very Good
Good
Fair
Poor
13

14. “Entrepreneurial Leadership”
Overall, 86% delegates rated the
quality of the speech as from Good to
Excellent.
Mr. Nguyen Van Dao
Vice President, Head of Corporate Marketing
Samsung Vina Electronics
22.2
33.3
30.6
8.3
5.6
Excellent
Very Good
Good
Fair
Poor
14

15. Workshops
15
Organizers

16. Workshop Overall Rating
Workshops are where students are provided with
business reality through sharings and solving real
cases from companies.
Overall, 86% delegates rated the quality
of workshops from Goodto Excellent.
19.4
25.0
41.7
11.1
2.8
Excellent Very Good Good Fair Poor
16

17. Ms. Tran Thi Hong Gam
Manager in Society and
Development Team
British Council
Speaker: 3.9/5
Workshop: 3.8/5
Delegates’ rating
“Youth and Social Innovation”
CaseCompetitionTopicSpace
17

18. Mr. Nguyen Quang Vinh
Director of Office for Business
Sustainable Development
VCCI cum Secretary-General of
Vietnam Business Council for
Sustainable Development
Speaker: 3.8/5
Workshop: 3.7/5
Delegates’ rating
“The role of Youth Entrepreneurial
Leadership in Sustainable Development”
CaseCompetitionTopicSpace
18

19. Mr. Le Van Hoa
Speaker: 4.2/5
Workshop: 4.0/5
Delegates’ rating
CaseCompetitionTopicSpace
“The difference between Innovation and
Social Innovation”
Brand Manager
Unilever
19

20. Ms. Vo Le Ngoc Tuyen
Speaker: 5.0/5
Workshop: 4.2/5
Delegates’ rating
CaseCompetitionTopicSpace
HR Business Partner Manager-
Sales
Suntory PepsiCo
“Lead Your Wave, Lead Your Way”
20

21. Mr. Le Cong Thien
Speaker: 4.5/5
Workshop: 3.9/5
Delegates’ rating
CaseCompetitionTopicSpace
Deputy CEO, Managing Director-
Head of Brokerage and Sales,
Private Client Division
HSC
“Portrait of a Leader in Finance Industry”
21

22. Ms. Meriem Kellou
Speaker: 4.2/5
Workshop: 3.8/5
Delegates’ rating
CaseCompetitionTopicSpace
“Green Your Future”
Social Responsibility Delegate
Schneider Electric
22

23. Mr. Le Trung Hau
Speaker: 4.5/5
Workshop: 4.0/5
Delegates’ rating
CaseCompetitionTopicSpace
Integrated Marketing Manager
Nestlé
“Digital multi-effects and its application in
Innovative Content Development”
23

24. Ms. Nguyen Huynh Khanh Linh
Speaker: 4.4/5
Workshop: 3.7/5
Delegates’ rating
CaseCompetitionTopicSpace
Sales Lead
Accenture
“Taking ownership in everything you do-
The secret of success.”
24

25. Ms. Billie Lagasca
Speaker: 4.5/5
Workshop: 3.9/5
Delegates’ rating
CaseCompetitionTopicSpace
Manager, Employee Engagement
and Development- HR
AIA
“Developing Entrepreneurial Leadership
through Self Management”
25

26. Mr. David Viet Lam Nguyen
Speaker: 4.5/5
Workshop: 4.1/5
Delegates’ rating
CaseCompetitionTopicSpace
B. Bus Honors (first class) and
PhD from Auckland University
of Technology, Post Doc from
ESADE Business School.
Chairman of ALT
“The Unexpected Benefits of
Higher Education for Your Career Path”
26

27. Mr. Don Le
Speaker: 4.4/5
Workshop: 3.8/5
Delegates’ rating
CaseCompetitionTopicSpace
Co-founder, CEO
Everest Education
“Business Principles for Social Enterprise”
27

28. Panel Discussion
28
Organizers

29. Panel speakers
Mr. Ton That Anh Vu
Senior VP, Head of Human Resource
HSBC Vietnam
Mr. Mai Quang Vinh
Ms. Le Nguyen Truong An (Host)
Nielsen Vietnam
AIESEC Alumnus
Senior Customer Development Director
Suntory PepsiCo Vietnam
Mr. Arnold V. Pangilinan
Managing Director – Chief Risk Officer
HSC
Mr. Nguyen Quang Hien Huy
Sales Head of IT & Mobile Business
Samsung Vina Electronics
29

30. Panel Overall Rating
4 invited speakers are invited to a “Round Table”
discussion with the audience. Points of view about
issues related to 3 topics from speakers and the
audience are shared and challenged. Advice and
suggestions are given on how Youth can better
themselves to prepare for their future careers.
Overall, 89% delegates rated the quality of
panel discussion from Good to
Excellent.
19.4
36.1
33.3
8.3
2.8
Excellent Very Good Good Fair Poor
30

31. Our Partners
31

32. “The most significant thing I have learnt from this event is
the needed attitude when dealing with problems. "The
more young we are, the more failures we meet". This is
the sentence I really like in the event. This makes me
stronger and have more motivation to keep moving
forward.”
“In the event, I got a lot of information about recruitment
in Ho Chi Minh City. I learnt about the weaknesses and
strengths of Vietnamese students through comments of
employers. The event helped me know how to improve
myself to fit with the employers' requirements and be
able to have a job in the future.”
Key moments
32

33. “Four important things that an entrepreneurial leader
needs to do: taking initiatives, taking risks, being
responsible and being disciplined.”
“Don't afraid to make mistakes and be aware of learning
from our mistakes because it is cheaper when we are
young.”
“This is such a great event! I learned a lot when I listened
to the speech of your Ambassador, in which I know more
and understand more that I should be positive when
looking for a job.”
Key moments
33

34. Key moments
34

35. Media
Press Release
Online media:
• http://svvn.vn/dien-dan-gioi-tre-voi-doanh-nghiep-tai-viet-nam-2014/
• http://www.baomoi.com/Dien-dan-gioi-tre-voi-doanh-nghiep/45/14319119.epi
TV news:
• FBNC: https://www.youtube.com/watch?v=vOEwJLLPRJU&feature=youtu.be
• HTV7 (from 5:45) : https://www.youtube.com/watch?v=X-
xbTlZvjpg&feature=youtu.be&list=UUUPBECrrOdnbDJq5wZBLFog
And other offline news.
35

36. Contact Us
Ms. Hinh Tieu Truc
Vice President – Y2B 2014
AIESEC in Vietnam
(+84) 126 538 4144
tieutruc.hinh@aiesec.net
Mr. Tran Do Nguyen Linh
Ms. Chau Thi Tu Nhi
External Relations– Y2B 2014
AIESEC in Vietnam
(+84) 127 373 8168
tunhi.chau@aiesec.net
Agenda Manager – Y2B 2014
AIESEC in Vietnam
(+84) 909 683 599
nguyenlinh.trando@aiesec.net
Ms. Nguyen Thi Diep
External Relations Manager – Y2B 2014
AIESEC in Vietnam
(+84) 989 309 439
diep.nguyenthi@aiesec.net
36

37. Next Edition
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January 2015