Brief introduction for Mutt Maps and Mutt Maps.com, and its Mobile app program, from how it started, why it matters, and its blueprint in the near future.
1. Jae Lee & Stacey Arbetter
MUTT MAPS
THE WORLD IS OUR HYDRANT
2. Who we are?
Jae
Graduated from Stanford Law School
An advocate for the homeless, she found organizations and
raised money for homeless families with children
Worked and campaigned for Congressmen and Senators
●Stacey
○ Serial Entrepreneur
○ Built the largest independent automotive export business
○ Co-founder of leading tactile-warning tile company
4. What Problems are we solving?
Hassle to take your pal on the road with you
●Having to stay in cheap motels
●Having to eat at drive thrus
●Having to walk your dog at nasty gas stations
We deserve
something
better, Woof!
5. What is Mutt Maps?
Pet-friendly places, products, & services (Yelp for dogs)
Identify
Verify
Review
Why do the Web app first?
Cheaper and quicker refinement
Assurance for good product-market fit
Assurance for immediate revenue
● Alpha Major Update Release Beta-testing Platform7-10 days
6. How Do We Make Money?
Advertising
targeted through geolocation
Premium Services for businesses
Enhanced listings
Offer coupons or special deals based on location
7. Why it matters?
➢Huge and continuously growing industry
○ $60 billion industry (US alone)
■72 million dog owners
■69% make over $100K
■⅓ take the dog if travel 2+ nights
■“doggie parents” are increasing the high-end, premium
sector of the pet industry
○ Big Businesses care about it
■Dogs in commercials: Budweiser, Coldwell Banker,
Toyota
8. Why it Matters
➢Exploding M-commerce
○ Grown over 120% from 2013 to 2014 and continuing
○ In 2015, 25% of e-commerce will be over mobile devices
○ The Gen Y Factor: Millennials are the biggest participants
in m-commerce and the fastest growing group of new
dog “mommies and daddies”
9. The Competition
➢Bring Fido
➢Dog Goes
➢Go Pet Friendly
❖ Flaws
➢Lack of information
➢Inaccurate or stale information
➢Limited or no functionality
➢Not user-friendly, not mobile ready
➢Nonexistent or poor mobile experience
➢Lack loyal following
10. How to Acquire & Inspire Mutt Mappers?
❏Ambassador Program
❏Social Media
❏Facebook
❏Twitter
❏Google+
❏Youtube
❏Instagram
❏Advocacy Campaigns
❏Game-ify! Earn points for yourself or for a team
11. How Can You Join the Pack?
Support our $25K Kickstarter Campaign to develop
the mobile apps!
●Contact us at:
○ Stacey
■phone:(339)224-7383
■email:stacey@muttmaps.com
○ Jae
■email: jae@muttmaps.com
●Follow us on Social Media