IDC MarketScape: U.S. Smart Multifunction Peripheral 2014-2015 Vendor Assessment

1. IDC MarketScape: U.S. Smart Multifunction Peripheral 2014-
2015 Vendor Assessment
http://idcdocserv.com/254761e_Xerox
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers
in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and
quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The
Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score
measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is
represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a
plus, neutral or minus next to the vendor name. License to share this information externally expires on March 26, 2016.
Copyright 2015 IDC. Reproduction is forbidden unless authorized. All rights reserved.
IDC MarketScape: U.S. Smart Multifunction Peripheral 2014-2015 Vendor Assessment; Keith Kmetz; March 2015, IDC
#254761e_Xerox: Competitive Analysis
Competitive Analysis
Approved for Xerox External and Internal Use

2. Xerox positioned as a “Leader”
in the IDC MarketScape: U.S. Smart Multifunction Peripheral 2014-2015 Vendor Assessment
Approved for Xerox External and Internal Use
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous
scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities
score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a
3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus,
neutral or minus next to the vendor name. License to share this information externally expires on March 26, 2016.
Copyright 2015 IDC. Reproduction is forbidden unless authorized. All rights reserved.
IDC MarketScape: U.S. Smart Multifunction Peripheral 2014-2015 Vendor Assessment; Keith Kmetz; March 2015, IDC #254761e_Xerox: Competitive Analysis
Leaders are vendors that have led and continue to lead
the market in both breadth of offering and strategic intent.
These companies have made the investment in service
portfolios, go-to-market enablement, and delivery
capabilities that set them apart from the rest of the
market. Leaders in this IDC MarketScape assessment
have garnered the highest scores among all players in
both the strategies and capabilities categories. All have
robust product portfolios supported by an array of
software and services. These smart MFPs can be
acquired via well-defined go-to-market strategies that
include targeting SMBs, enterprises, and key vertical
opportunities through a balanced array of channels.

3. Xerox positioned as a “Leader”
in the IDC MarketScape: U.S. Smart Multifunction Peripheral 2014-2015 Vendor Assessment
Approved for Xerox External and Internal Use
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous
scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities
score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a
3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus,
neutral or minus next to the vendor name. License to share this information externally expires on March 26, 2016.
Copyright 2015 IDC. Reproduction is forbidden unless authorized. All rights reserved.
IDC MarketScape: U.S. Smart Multifunction Peripheral 2014-2015 Vendor Assessment; Keith Kmetz; March 2015, IDC #254761e_Xerox,: Competitive Analysis
Overall Assessment
“Xerox is rated as a Leader in this IDC MarketScape analysis with a
comprehensive dual line of laser and solid ink smart MFP offerings. Its
brand equity, R&D, and sales/marketing strength are among the top in the
industry. In particular, its channel breadth and depth is the widest in
the industry, and Xerox has a strong legacy in direct selling to the
enterprise. ConnectKey and EIP combine for solutions development
in the four pillars, especially cloud and mobility, as well as in security
and other solutions offerings. Xerox is recognized for leadership in the
adjacent MPDS market, so its leadership position in smart MFPs goes
hand in hand with this assessment.”
Competitor View
“When competitors were asked to identify the most and least competitive
vendors, Xerox was one of the vendors most often mentioned as a
most competitive vendor in the market overall and in the healthcare
market.”

4. Approved for Xerox External and Internal Use
Software and Services Ecosystem
“We typically note a strong correlation between smart MFPs and the
company's standing in the managed print services market. IDC has
recognized Xerox as a Leader in managed print and document
services market, so its strong position in the smart MFP market
corresponds with this adjacent opportunity as well.”
Channels and Customer Targets
“Xerox incorporates the widest range of channels in the industry.
Xerox has a strong legacy in the enterprise and does well in this
opportunity. We anticipate that the company will continue to make moves
to increase its presence in the SMB segment with more indirect channel
recruitment.
By vertical markets, Xerox has done well in financial services (its fastest-
growing market), healthcare, education, and retail/wholesale. The
company's ongoing efforts in workflow automation have made it a
popular choice in these document-intensive verticals.”
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous
scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities
score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a
3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus,
neutral or minus next to the vendor name. License to share this information externally expires on March 26, 2016.
Copyright 2015 IDC. Reproduction is forbidden unless authorized. All rights reserved.
IDC MarketScape: U.S. Smart Multifunction Peripheral 2014-2015 Vendor Assessment; Keith Kmetz; March 2015, IDC #254761e_Xerox: Competitive Analysis
Xerox positioned as a “Leader”
in the IDC MarketScape: U.S. Smart Multifunction Peripheral 2014-2015 Vendor Assessment