Ann Rhoades, Co-Founder of JetBlue, shares how to empower employees, lead by example, and bury your competition.

1. Presented by Xerox
How to Implement Big Change Now
Ann Rhoades’ Map to Success

2. 5 Steps for Tackling Big Change
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Step 1 Build and Internal Communications Team
Step 2 Make Communication Two-Way
Step 3 Establish an Internal Communications
Plan
Step 4 Underpromise and Overdeliver
Step 5 Reward Employees for Making you
Successful

3. Step 1
Build an Internal Communications Team
To deliver a message that brings everyone together start by bringing together key
employees together to talk about what it means.
“Of course you need the senior leadership, but you also need the other internal leaders from every
level,” says Rhoades. “Get every A-player in the room. Your managers know who they are.”
These A-players will feel empowered by their firsthand knowledge, and they’ll spread the message in
a natural way.
www.getoptimistic.com

4. Step 2
Make Communications Two-Way
Tackling a big change as a
leader is not about having all
the answers, it’s about being
open to hearing them. Make
sure your employees know
you’re open and listening.
www.getoptimstic.com

5. Step 3
Establish an Internal Communications Plan
One place to be confident at
the outset is in your plan to
deliver updates about how the
change is defined and
implemented. Promise to keep
talking and deliver on it.
wwww.getoptimistic.com

6. Step 4
Underpromise and Overdeliver
When it’s time to communicate the change to customers,
make sure everyone in your organization is prepared to be
on the front lines. Go out with a promise you know you can
beat.
wwww.getoptimistic.com

7. Step 5
Build an Internal Communications Team
To deliver a message that
brings everyone together
start by bringing together
key employees together to
talk about what it means.
wwww.getoptimistic.com

8. Click here to hear more from
JetBlue Co-Founder, Ann Rhoades
http://www.youtube.com/watch?v=A_lXWZ-0_mE

9. For more valuable insights,
visit GetOptimistic.com
@GrowOptimism
Presented by Xerox

10. For more valuable insights,
visit GetOptimistic.com
@GrowOptimism
Presented by Xerox