Dopo il successo della Social Analytics Conference di Milano, abbiamo replicato l'evento a Firenze. Il 28 maggio, nella nuova sede fiorentina di Xenesys, in collaborazione con MicroStrategy, Roambi, Decisyon e Gummy Industries abbiamo presentato case history, best practice e le ultime tecnologie su big data e social media per migliorare il business delle imprese marketing-intensive attraverso le analytics.

2. 2
Di cosa
parliamo oggi.

3. Agenda
Lo scenario è cambiato: dalla
BI tradizionale al big data
management nell’era dei
social media, per rispondere
alle nuove domande del
business
Social media e big data: come
l’esterno influenza l’interno
3

4. Agenda
CRM and social network: enrich
legacy database with social
network information
Alert: analytics e mobile
commerce per i retailer
Big data? Small screen? No
problem.
4

5. Lo shopping multicanale
5
SMARTPHONE
TABLET
APP
STORE
ECOMMERCE
SITO WEB
COMPUTER
SOCIAL
OUTLET

6. Il valore del sys integrator
6
VISIONE UNICA
NEUTRALITÀ
KNOWLEDGE BASE
TIFO PER IL CLIENTE
ADVICE
ESPERIENZA

7. Il team delle analytics
7
•
CONSULTANTS SOLUTION INTEGRATOR
TOOLS
AGENCY

8. Lo scenario è cambiato
Dalla BI tradizionale al big data management nell’era
dei social media, per rispondere alle nuove domande
del business
8

9. 9
Chi è entrato in negozio?
Riconoscimento RFID su
fidelity card
GRETA
27 anni, Milano
Facebook nickname: greta86
Twitter nickname: @gretchen

10. 10
Quali sono i suoi gusti?
PASSIONI
fumetti, libri di scrittrici femminili
sport acquatici
musica folk, classica
street art e fotografia d’autore
Customer profiling
in CRM
Likeliness to sell 75%

11. 11
Quali sono i suoi interessi?
Il sistema analizza i
movimenti di GRETA e
registra un potenziale
interesse nella sezione
narrativa italiana.
Profiling update

12. 12
Cosa possiamo offrirle?
Storico acquisti
online | offline
Customer profiling
report
Disponibilità
in store
Social
profiling

13. 13
Da chi farla assistere?
Azioni suggerite
GIUSEPPE è il Sales assistant
più competente disponibile
Conosce le
promozioni
rilevanti in corso
Promozioni

14. 14
Quali offerte ci sono per lei?
GIUSEPPE propone libri di
narrativa leggera scontati e altri
libri coerenti con profilo e budget
di GRETA

15. 15
Il prodotto è giusto?
New order recorded
Profile updated
GRETA compra
«L’educazione delle
Fanciulle» di Luciana
Littizzetto

16. 16
È soddisfatta?
Profile updated
Il cliente è soddisfatto
Scrive un tweet positivo
Performance updated

17. 17
Ma anche prima e dopo il
transito in negozio,
Greta fa qualcosa di
importante per noi.

18. Prima | real time CRM
18
«C’è una #libreria #aperta in
pausa pranzo vicino a piazza
Repubblica a Roma?»
«@gretchen sì certo, ti
aspettiamo a @lalibreria: solo
oggi avrai il 15% di sconto su
tutti fumetti»

19. Dopo | real time CRM
19
«Proprio gentili a @lalibreria di
via Nazionale» | 5 RT dalla
community di GRETA
«Grazie @gretchen per il tuo
commento positivo: per tutti i
tuoi amici il 10% di sconto per
gli acquisti entro domenica»

20. 20
Come possiamo iniziare
oggi un percorso per
arrivare fino a qui?

21. 21
Occorrono nuovi
strumenti concettuali e
tecnologici per
conoscere il nostro
cliente.
Nuovi strumenti

22. La base per l’analisi social
22
L’utilizzo pieno di
informazioni strutturate
e non strutturate
consente di produrre
meglio ciò che si venderà

23. Stabilire obiettivi e percorso
23
Prendere coscienza dei dati social e
interrogarsi su cosa interessa ottenere e
definire le priorità.

24. Integrare i dati
24
Integrare le informazioni provenienti dai
social media con i dati aziendali: nuove
prospettive nella conoscenza del cliente

25. Analizzare i dati
25
Analizzare i dati social attraverso
strumenti dedicati e ricavare informazioni
puntuali su prodotti, distribuzione,
promozione

26. Agire
26
Anticipare i desideri il cliente e
supportarlo nella scelta, ottimizzando i
processi interni.

27. 27
Win-Win

28. Dai cluster al singolo
28

29. 29
Bene. Ma dove si
inseriscono le social
analytics nelle strategie
aziendali?

30. Sales-focused BI
I dati sono eterogenei e
aumenteranno sempre*
*di 75 volte nei prossimi 10 anni [fonte: IDG]
[BIG DATA]
30

31. Big Data management
Visione di insieme dei KPI
aziendali per prendere
decisioni non solo corrette ma
realmente CONVENIENTI
corporate data
retail data
online|social data
[YOUR
BUSINESS
STRATEGY
HERE]
31

32. Vecchio e nuovo a confronto
1. Analisi dati
2. Definizione variabili
3. Progettazione
4. Disegno interfacce
Risposte imprevedibili a
domande totalmente libere
«Voglio trovare anche quello
che non cerco!»
BUSINESS INTELLIGENCE
TRADIZIONALE
BUSINESS DISCOVERY
32

33. Non voglio
accontentarmi di
risposte a domande che
già conosco.
33

34. Assenza di vincoli
strutturali del sistema
Navigazione ed
elaborazione totalmente
libera e creativa del
patrimonio informativo
disponibile
Soluzioni BI orientate al
business
Le fondamenta della nuova BI

35. Il system integrator
GARANTISCE
NEUTRALITÀ
HA UNA
KNOWLEDGE BASE E
ESPERIENZA
DÀ VISIONE E
PROSPETTIVA, AL DI
LÀ DELLE RICHIESTE

36. Grazie per l’attenzione

37. How to talk with customers and partners in 2013
The rise of
integrated social brands
An idea by Fabrizio Martire - @betone
lunedì 25 marzo 13

38. Index
lunedì 25 marzo 13

39. Index
• A quick scenario
• Retail
• Brand / headquarters
• A new paradigm
• Cases
• Structure
3
lunedì 25 marzo 13

40. A quick scenario
lunedì 25 marzo 13

41. A quick scenario
here, a lot of boring numbers about how
social media are deeply spread in your
country.
5
lunedì 25 marzo 13

42. A quick scenario
here, a lot of boring numbers about how
social media are deeply spread in your
country.
here, more numbers and facts about how
many companies get money with ecommerce.
6
lunedì 25 marzo 13

43. A quick scenario
here, a lot of boring numbers about how
social media are deeply spread in your
country.
here, more numbers and facts about how
many companies get money with ecommerce.
here, more data about your target on internet.
7
lunedì 25 marzo 13

44. A quick scenario
8
44%Companies that use social media with supply chain partners.
Late 2012, a report by Aberdeen Group, Inc.
lunedì 25 marzo 13

45. A quik scenario
Use of social media w/ supply chain partners
9
lunedì 25 marzo 13

46. 10
Shop online, pick up at the store near you.
lunedì 25 marzo 13

47. A quik scenario
11
Try at the showroom
near you and shop
online.
lunedì 25 marzo 13

48. Brand / Headquarters
lunedì 25 marzo 13

49. Brand / Headquarters
13
Big Brand Page
Big Brand
Big Brand post
Social Media, the headquarters point of view
lunedì 25 marzo 13

50. Brand / Headquarters
14
Big Brand Page
Big Brand
Big Brand post
Social Media, the headquarters point of view
lunedì 25 marzo 13

51. Brand / Headquarters
15
Big Brand Page
Big Brand
Big Brand post
Social Media, the headquarters point of view
lunedì 25 marzo 13

52. Brand / Headquarters
16
Characteristics:
• User base: Million of fan
• Relationship: Low
engagement (without: adv
or special campaign)
• Voice: company voice
• Strategy: Yes
• Content: Content plan
• Image: corporate identity
guideline
Social Media, the headquarters point of view
lunedì 25 marzo 13

53. Brand / Headquarters
17
Characteristics:
• User base: Million of fan
• Relationship: Low
engagement (without: adv
or special campaign)
• Voice: company voice
• Strategy: Yes
• Content: Content plan
• Image: corporate identity
guideline
Key functions:
• Branding
• Awareness
• Engage
• PR
• Communication
Other functions:
• Online Sales
• Customer Care
• Co-creation
Social Media, the headquarters point of view
lunedì 25 marzo 13

54. Brand / Headquarters
18
Characteristics:
• User base: Million of fan
• Relationship: Low
engagement (without: adv
or special campaign)
• Voice: company voice
• Strategy: Yes
• Content: Content plan
• Image: corporate identity
guideline
Key functions:
• Branding
• Awareness
• Engage
• PR
• Communication
Other functions:
• Online Sales
• Customer Care
• Co-creation
Fears:
• Customer care, how to?
• Problems between
customers and retailers
on my page
• “We can’t give you info
because our supply
chain and retail
partners go crazy.”
• ROI
Social Media, the headquarters point of view
lunedì 25 marzo 13

55. Retail
lunedì 25 marzo 13

56. Retail
20
Small Retail Page
Small Retail post
Social Media, the retailers point of view
lunedì 25 marzo 13

57. 21
Small Retail Page
Small Retail post
Small Retail Page
Small Retail post
Small Retail post
Small Retail Page
Small Retail post
Retail
Social Media, the retailers point of view
lunedì 25 marzo 13

58. Retail
22
Characteristics:
• User base: Hundreds of fan
• Relationship: A more
personal relationship with
the customer
• Voice: real people, not
brands
• Strategy: No
• Content: No content plan
• Image: uncoordinated
corporate identity
Social Media, the retailers point of view
lunedì 25 marzo 13

59. Retail
23
Characteristics:
• User base: Hundreds of fan
• Relationship: A more
personal relationship with
the customer
• Voice: real people, not
brands
• Strategy: No
• Content: No content plan
• Image: uncoordinated
corporate identity
Key functions:
• Sales
• Customer care
• Communication
Other functions:
• Branding
• PR
• Co-creation
• Awareness
• Engage
Social Media, the retailers point of view
lunedì 25 marzo 13

60. Retail
24
Characteristics:
• User base: Hundreds of fan
• Relationship: A more
personal relationship with
the customer
• Voice: real people, not
brands
• Strategy: No
• Content: No content plan
• Image: uncoordinated
corporate identity
Key functions:
• Sales
• Customer care
• Communication
Other functions:
• Branding
• PR
• Co-creation
• Awareness
• Engage
Fears:
• “How to get fan &
followers?”
• “What I have to say?”
• I haven’t time
• I haven’t budget
• The headquarter
e-commerce
Social Media, the retailers point of view
lunedì 25 marzo 13

61. What Brand /HQ Retail
User Base Millions Hundreds
Relationship
Low engagement
(without: adv or special campaign)
Personal
Voice Company voice Real people, not brands
Strategy Yes No
Content Content Plan No content plan
Image Corporate identity
Uncoordinated corporate
identity
Key Functions
Branding, Awareness, Engage, PR &
Communication
Sale & Promo, Customer care,
Communication
lunedì 25 marzo 13

62. A new paradigm
lunedì 25 marzo 13

63. A new paradigm
Today
27
Big Brand Page
Big Brand
Small Retail Page
Small Retail post
Small R
Small Retail post
Small Retail post
Small R
Small Retail post
lunedì 25 marzo 13

64. A new paradigm
Today
28
Big Brand Page
Big Brand
Small Retail Page
Small Retail post
Small R
Small Retail post
Small Retail post
Small R
Small Retail post
?
lunedì 25 marzo 13

65. A new paradigm
Today
29
Big Brand Page
Big Brand
Small Retail Page
Small Retail post
Small R
Small Retail post
Small Retail post
Small R
Small Retail post
?
lunedì 25 marzo 13

66. A new paradigm
Tomorrow
30
Big Brand Page
Big Brand
Small Retail Page
Small Retail post
Small
Small Retail post
Small Retail Page
Small Retail post
Small
Small Retail post
lunedì 25 marzo 13

67. A new paradigm
Tomorrow
31
ge Small R
Small Retail post
Centralized /
HQ control
Localized /
Retail freedom
Corporate Id. Marketing SalesC. CareCommunication
lunedì 25 marzo 13

68. THINK GLOBAL
ACT LOCAL
lunedì 25 marzo 13

69. BRANDING GLOBAL
CARE LOCAL
lunedì 25 marzo 13

70. Cases
lunedì 25 marzo 13

71. Cases
35
lunedì 25 marzo 13

72. Cases
36
lunedì 25 marzo 13

73. Cases
37
lunedì 25 marzo 13

74. Cases
38
lunedì 25 marzo 13

75. Structure
lunedì 25 marzo 13

76. A new paradigm
An integrated view
40
Social Supply Chain
lunedì 25 marzo 13

77. A new paradigm
An integrated view
41
Integrated Social Brand
Social Supply Chain
lunedì 25 marzo 13

78. A new paradigm
An integrated view
42
Integrated Social Brand
Bid Data, Analytics, Social CRM
Social Supply Chain
lunedì 25 marzo 13

79. ZOOM OUT
lunedì 25 marzo 13

80. A new paradigm
An integrated view
44
Integrated Social
Brand
Social Supply
Chain
Sales &
C.care
Co-creation
Social
CRM
lunedì 25 marzo 13

81. Enterprise internal
collaboration (E2.0)
A new paradigm
An integrated view
45
Social Supply
Chain
Sales &
C.care
Markets
Strategy
Co-creation
Social
CRM
Integrated Social
Brand
lunedì 25 marzo 13

82. Enterprise internal
collaboration (E2.0)
A new paradigm
An integrated view
46
Social Enterprise
Social Supply
Chain
Sales &
C.care
Markets
Strategy
Co-creation
Social
CRM
Integrated Social
Brand
lunedì 25 marzo 13

83. Gummy Industries S.r.l.
Via Manzoni 22/c
25126, Brescia
Tel 030 5241468
www.gummyindustries.com
twitter.com/gummyindustries
info@gummyindustries.com
see you soon!
follow me, @betone
lunedì 25 marzo 13

84. D I S C O V E R D E C I D E A C T
CRM and Social Network
Enriching legacy databases with social
network information

85. SOCIAL INTELLIGENCE
Data Driven Social CRM
ECCE/Decisyon is able to Store and Analyze data collected by
mobile and web apps created in different departments and
help them in collaborate around data

86. Strategic Objectives
• Take control of all social activities
• Transform social data into a
company asset
• Enable all brand departments to
collaborate
• Integrate traditional customer
service with social caring
• Identify customers who are fans
(or detractors)
• Enrich customer profiles with
social-graph information
• Correlate social behaviors with
purchasing/churn behavior
• Leverage the power of social as a
real-time trigger for CRM actions

87. Data Driven Social CRM
How are you generating social data?
• Social conversations involving
employees, customers, stakeholders.
• Customer Service on Social Networks
• Social Campaigns are engaging plenty of
fans/customers.
• Your customers are engaging with your
competitors too.
• Great Social Applications have been
launched.
• Customers are connecting on your mobile
apps and web sites using social
connectors.
“Those data are getting lost and not stored
anywhere”

88. What Data Can You Bring Inside Your
Firewall?
• Social profile data, social graph connections,
behavior data
• Demographics
• Influencers
• Stake-holders activities
• Campaigns
• Interests
• Competitors Intelligence
• Real time activities

89. 10MFans + 2MFollowers-
Competitors included
250kCompetitors Customer
Data base
20kbrand profiled customer
base
3.5Mposts + 100k
tweets
Social Numbers for a Fashion Company with 20 Competitors

90. Cross Department Social Intelligence
CRM
Social Caring
Lead Management
Recommenders
Detractors
Mktg
Campaign
Management
Competitor
Analysis
Brand Reputation
Sales
Lead Scoring
Social
Recommender
Churn Prevention
Production
Product Reputation
Risk Management
Crowd Sourcing

91. From social sales Funnel to operations
Likers/Followers
Active Users
Profiled
Users
Sales
Data Mining Analysis
Churn Recommenders Lead score
Social Apps
Games Communities Social Login
Engagement
Social Caring Influencers Digital PR

92. The Frictions
The Broken Link (Brian Solis)
• There’s a broken link between
social media marketing and
customer service.
• Resources are invested in marketing
and not in supporting customers
through influential social networks
• Owned by one of three functions
within businesses today, 1)
marketing, 2) communications, or
3) public relations.
• Social media essentially exists
within its own silo and is largely
disconnected from other
divisions.
http://www.briansolis.com/2011/11/how-to-make-
customer-service-matter-again-part-2/

93. Combine: Use Case 1
Unique Dashboard for
Digital
Unique data visualization of performance for different
digital channels
• Module: Data acquisition from company, Decisyon
Power user, Monitoring customized dashboard
• Input: data from web analytics (google insights
etc. ), Mobile and data from ECCE monitoring
• Matching key: single content
• Output: mashboard where to measure, compare
and weight different digital channel
Allign performance KPIs from different sources – internal and external

94. Integrate: Use Case 2
Bridging Fidelity Cards
Match a product detractor as a social influencer
• Module: Social log in & apps mapping
• Input: a customer owns a fidelity card and he is
also on FB fan page
• Matching key: email and FB id
• Output: reward the upset customer to describe
the positive result on FP
Correlate social graph with transaction for social recommender systems
and create decision trees for evaluating buying patterns

95. Social Caring Features
• Manage on the same user interface
different FB pages and Twitter profiles
• Get in real time the history of a fan/
followers interaction
• Allow multi-users collaboration
• Create teams and Superusers
• Define and manage workflows
• Delegate a response
• Performance reporting
• Tag fan/followers as recommenders or
detractors
• Score the influencers
• Key-word search
• Manage Private messaging
• Alerting for competitors conversation

96. Social Integration Server
ECCE SaaS
• Standard ECCE
• Monitoring
• Social Caring
• Campaign
• Competitors
DCY Social
Intelligence Server
• Multi-channels
Mashboards
• Unique Customer
Cubes
• Apps and Social Log-in
Legacy Data
• Emails
• Web analytics
• CRM
• Sales
• Purchasing
• Native mapping between ECCE SaaS and DCY Social Intellgence Servers
• Pre-configured connections to popular products (web analytics, CRM, sentiment
analysis, e-commerce)
• Optimized reconciliation of performance and profiles
• Integration services (ETL, web service, available APIs)

97. Take aways
• Companies need a unified corporate solution
• Days of work on social are creating a social data value
• Benchmark competitors
• Collaboration creats value for different departments
• Create permission marketing data
• Quantify the results
• Don’t change your organization for social

98. Thank You for Your Interest . . .
Any Questions?
Cosimo Palmisano
ECCE/Customer Creator
VP of Social CRM, Decisyon Inc.
cosimo.palmisano@decisyon.com
www.decisyon.com

99. 1
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.1
MicroStrategy Alert
Analytics e Mobile Commerce
per i Retailer
Stefano Sartorio – Senior Sales Engineer
ssartorio@microstrategy.com

100. 2
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
La “Mobile Wave” sta ridefinendo la vendita al dettaglio
2
Oggi, la maggioranza dei clienti nei vostri negozi ha con sé uno
smartphone.
La mobilità sta modificando la
relazione negoziante – cliente:
• nuove sfide competitive
• nuove aspettative del cliente
• nuove opportunità
Questo paio è perfetto,
non vedo l’ora di trovarle
meno care da qualche parte.
Qual è la password del wi-fi?

101. 3
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Il Mobile ha un’enorme influenza sulle vendite
3
I retailer possono influenzare l'esperienza di acquisto dei propri
clienti offrendo interazioni più rilevanti e personalizzate

102. 4
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
A ogni retailer serve un’app mobile versatile
4
Mobile Commerce in palmo di mano
• vendere più prodotti
• servire meglio la clientela
• conquistare nuovi clienti
Creando una relazione fedele per…
• offrire un’esperienza personalizzata
• incrementare gli acquisti nel negozio
• competere con i retailer online

103. 5
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
La vostra app mobile deve essere speciale
5
Una grande app mobile ha bisogno di:
– Funzionalità evolute
– Supportare milioni di utenti
– Operare su iPhone e Android
Per crearla, servono investimenti ingenti:
– Un eccellente team di sviluppatori mobile
– Esperti di interfacce utente
– Data center e infrastrutture
– Un grande investimento in tempo e denaro
‣ 6 – 12 mesi
‣ 4 – 6 milioni di euro
Your
App
Here
Target Walmart You
Best Buy Starbucks eBay

104. 6
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
MicroStrategy Alert vi dà tutto ciò che vi aspettate da una
grande app mobile
• MOBILE
COMMERCE
PLATFORM
Funzionalità di prima classe
App personalizzata
Implementata in settimane
iPhone e Android
Potenti strumenti amministrativi
Prodotti
Loyalty
Servizi

105. 7
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert è una piattaforma altamente integrata per il Mobile
Commerce
Basato su Cloud
Alta scalabilità
Alte prestazioni
Payment Networks
Analytics
Piattaforma Alert
di Mobile Commerce
Integra i vostri
asset marketing
POS
www.brand.com
Loyalty
Catalog CRM
Promozioni mirate
Shopping mobile
Strumenti shopping
Ricevute digitali
Peer-to-Peer Gifting
Carte fedeltà
Social Engagement
Contenuti esclusivi
iPhone/Android
Fornisce funzionalità
utente eccezionali
Il vostro marchio
Fornisce
potenti strumenti
di amministrazione
e di segmentazione
basata su Social Analytics

106. 8
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Vendere più prodotti
Il vostro negozio in palmo di mano
8
Esperienza nativa di Mobile Shopping
Sincronizzazione con il vostro catalogo online
Immediatezza d’acquisto
Il vostro catalogo Facilità di navigazione Facilità d’acquisto

107. 9
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Vendere più prodotti
Promozioni in palmo di mano
9
Quattro tipi di promozione:
1.Voucher: sconto prefissato sul listino
2.Coupon: sconto percentuale
3.Ticket: partecipazione a un evento
4.Messaggi: contenuti e opportunità esclusivi
Promozioni mirate sulla base di:
– Storia d’acquisto
– Aspetti demografici
– Stato di Loyalty
– Attività Social
Promozioni georeferenziate
tramite Geo-Fencing

108. 10
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Promozioni mirate
Combinazione di dati sui clienti e di dati sull'uso della app
10

109. 11
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Promozioni mirate
Combinazione di dati sui clienti e di dati sull'uso della app
11

110. 12
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Servire meglio la clientela
Un assistente alla vendita in palmo di mano
12
Trova
un negozio
Contatta il
Servizio Clienti
Ottieni informazioni
sui prodotti
SCAN

111. 13
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Servire meglio la clientela
Un archivio virtuale in palmo di mano
13
Tutte le ricevute di
acquisti online e in negozio
Archiviazione pratica di tutti gli
acquisti
– Riordino di articoli simili
– Facilitazione di acquisti ricorrenti
– Minimizzazione di frodi sui resi
Cross-Sell / Up-Sell a portata di mano
– Ordinamento di parti di ricambio
– Ordinamento di accessori
– Ordinamento di articoli correlati

112. 14
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Conquistare nuovi clienti
Espandere la clientela con il Peer-to-Peer Gifting
14
Lasciate che i vostri clienti
espandano il vostro giro d’affari
– Conversione degli articoli
acquistati in carte regalo
– Spedizione di regali agli amici
via social e personal network
– Invio di regali a più destinatari
– Ritiro e rispedizione di regali
Il vostro
cliente
Gift Re-Gift
I vostri
potenziali clienti

113. 15
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Conquistare nuovi clienti
Fidelizzate la clientela con iniziative loyalty coinvolgenti
15
Ottenete punti
per i vostri acquisti
Ottenete punti
per promozioni Social
Riscattate i punti
per acquisti nella app
Riscattate i punti
nel vostro negozio
Integrabile con programmi loyalty esistenti

114. 16
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Dimostrazione di MicroStrategy Alert
16

115. 17
Popolate i
contenuti
marketing
Create &
pianificate le
promozioni
Create il
vostro
negozio
Gestite i
programmi
fedeltà
Create
segmenti
mirati
Tutti gli
utenti della
vostra app
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Commerce Module
Gestite la vostra presenza online con una potente console
Alert
Commerce
Module
Retailer

119. 21
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Commerce Module
Promozioni mirate e contenuti marketing in pochi minuti

120. 22
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Commerce Module
Creazione facile di promozioni mirate
Descrizione dell’offerta e pianificazione della spedizione
Definizione
dei dettagli

121. 23
Tutti gli
utenti della
vostra app
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Intelligence Module
Una visione completa delle attività commerciali e sui clienti
Retailer
Campaign
Management
Analisi
acquisti
Prestazione
negozi
Segmentazione
clienti
Comportamento
social
Alert Intelligence
Database di
tutte le attività
Real-time
Feed
Milioni
di clienti
Analisi e
Reporting
Web e
Mobile
Database
attività
Alert
Prodotti
Pagamenti
Offerte viste
Offerte riscattate
Offerte regalate
Offerte condivise
Attività Social
Aspetti demografici
Localizzazione

122. 24
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Intelligence Module
Analisi su negozi, prodotti, campagne e clienti

123. 25
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Intelligence Module
Analisi dei negozi

124. 26
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Intelligence Module
Analisi dei prodotti

125. 27
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Intelligence Module
Analisi dell’andamento delle promozioni

126. 28
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Intelligence Module
Analisi degli utenti

127. 29
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert offre agli utenti funzionalità sofisticate e vantaggi
 Catalogo prodotti completo
 Store Locator
 Scan prezzi/informazioni
 Pagamenti
Funzionalità d’acquisto
 Voucher, carte regalo, ticket
 Offerte e affari mirati
 Limitati in quantità e tempo
 Location-Triggered
 Pagamenti e riscatto punti
Funzionalità promozionali
 Archivio ricevutepersonale
 Acquisti ricorrenti
 Acquisto di parti di ricambio
 Acquisto di accesori
 Up-Sell / Cross-Sell
Funzionalità per ricevute
 Accumulo punti per acquisto
 Accumulo punti per attività
Social
 Riscatto punti per voucher
 Regalo punti ad amici
Funzionalità Loyalty Card
 Voucher regalo per gli amici
 Invio a più destinatari
 Social & Personal Networks
 Espandere la rete cliente
Funzionalità gifting
 Facebook
 Twitter
 Siti web
Connessioni Social
Convenienza per i clienti; Mobile Commerce e Loyalty per i retailer

128. 30
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert può essere rilasciato in due configurazioni
Unico venditore Più venditori
Carte fedeltà consolidate
2) Più venditori – app “Mall”1) Un venditore – app personalizzata

129. 31
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
MicroStrategy, il vostro partner per il Mobile Commerce
Una app “powered by Alert” vi aiuterà a...
contrastare Amazon
– Funzionalità di classe elevata
– Personalizzata
– Implementata in settimane
– Supporto iPhone e Android
– Potenti strumenti di amministrazione
Una piattaforma basata su Cloud:
dedicatevi totalmente al Marketing e
Merchandising
– Basso investimento, basso rischio
– MicroStrategy gestisce scalabilità e
prestazioini
– Funzionalità in continua evoluzione e
miglioramento senza alcun costo addizionale

130. 32
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
alert.com
32

131. THE PULSE OF YOUR BUSINESS
IN THE PALM OF YOUR HAND.
Filippo Del Monte
Responsabile Technical Sales
Xenesys

132. ANALYTICS and MOBILITY?

133. Mobility
creates
Big
Data!
55%
of
its
tweets
from
Mobile
60%
of
its
transac�on
volume
from
Mobile
30%
of
its
traffic
from
Mobile
1/4th
of
its
bookings
from
Mobile

134. Big
Data
needs
Mobility!

135. BIG DATA, SMALL SCREEN,
NO PROBLEM!

136. AIRBNB
CASE STUDY

137. Airbnb
Use
Case
Airbnb is a trusted
community marketplace for
people to list, discover and
book unique
accommodations around
the world

138. Airbnb
Use
Case
> 10 million nights booked
> 300,000 listings worldwide
> 600 million Social Connections
> 10 million http request per day
Hadoop enables distributed
parallel processing of huge
amounts of data
DataVisualization solution
directly connected to Airbnb’s
Apache Hadoop Database

139. Use
Case
-­‐
KPI
#
of
Bookings
#
of
Lis�ngs
Transforma�on
Rate
Revenue
per
Des�na�on
Country
Performance

140. HUNKEMOLLER
CASE STUDY

143. Mission
To fulfill the needs and
wants of women to make
them look and feel good
anytime, anywhere

144. HUNKEMÖLLER, FOUNDED IN 1886, IS ONE
OF THE FASTEST GROWING AND NOW
LARGEST LINGERIE SPECIALISTS
IN EUROPE AND MARKET LEADER
IN THE BENELUX COUNTRIES

145. � 10M Customers
80% age 20-49
25% 40M visitors
€30,- Basket value
� 30M Pieces
30K articles
€10,- Price avg.
� Locations
500+ stores, 15 countries
Own, franchise, shop-in-
shop
Multi-channel
€300m Business

146. So leading indicators are:
# Visitors
# Conversion: Customers/Visitors
# Basket size: Pieces/Customers
# avg. Price: Sales/Pieces
Sales =
Visitors x (Conversion x avg. Price x Basket size)

147. History
2010: ‘The Excel Hell’
Store
manager
Country
manager
C-level
Controllers &
Business Analysts
Region
manager
Strategic
1-3 years
Tactical
12 Periods
Operational
52 weeks
Daily
Sales = Visitors x (Conversion x avg. Price x Basket size)

148. UNMET NEEDS
We need visual,
interactive reports in order
to benchmark stores and
Monitor our Business !

149. Organizational Challenges
Security & Responsibility
Controllers &
Business Analysts
IT Department

162. maggio 13
Slide 32
“Roambi has turned our business into a KPI
focused organisation removing huge amounts of
paper and allowing our regional managers to
carry only an iPad”
Philip Mountford
Hunkemoller
CEO

163. SO WHAT IS ROAMBI?

164. Roambi is a suite of
Apps that allow users
to view and interact
with critical business
information
on-the-go

165. Roambi
Integrates
with
your
Data
to
Transform
it...
…into
Secure,
Interac�ve
Visualiza�ons
Business
Intelligence
solu�ons
OLAP
RDBMS

166. Our
Objec�ve
is
to
Gain
User
Adop�on

167. Views
can
be
Accessed
Through
2
Apps

168. Roambi
User
Base

169. Ease of
Integration
and Security

170. Business
Intelligence
solu�ons
OLAP
RDBMS
Connect
Convert
Access
From
data
to
Reports

171. Engaging
and
Intui�ve
Solu�on
Dedicated
for
Business
Execu�ves
and
Business
Nomads
True
Off-­‐Line
Solu�on
=
High
Performance
Provide
access
to
mul�ple
data
sources
Rapid
deployment
Simple
to
setup
and
administer
Why
Should
you
Work
with
Roambi?

172. Why
should
you
work
with
Xenesys?
Main
partner
in
Italy
Strong
BI
exper�se
Cross
industry
experience
Specific
skills
on
Roambi

173. Success
stories
in
several
industries
Retail
Fashion
Insurance
Pharma
Manufacturing

194. Thanks for your kind attention