Many companies are trying to tap into the 750 million potential shoppers on Facebook—and missing. That’s because social commerce is about more than just putting up a Facebook storefront and adding a Like button to your products. Social commerce vendors, brands, sellers, suppliers and developers need to know about the following: social shopping trends; social data integration with traditional ecommerce analytics; why Taste Graphs will overtake Social Graphs in influencing purchasing decisions, and how Facebook may emerge as a dominant micropayments platform.

3. Anyone can now
sell on Facebook!

4. There’s like a
ka-zillion people on
Facebook! Awesome!

5. We’re Social
We’re Social Commerce!
Commerce!
We’re Social
Commerce! We’re Social
Commerce!

7. the use of social channels and tools
such as Facebook and Twitter to
generate new customers
selling to people who already know
who you are.

8. 800M
Face
b ook
U se r
s
New Customers
e rs
itter Us
1 0 0M Tw

12. WINNER!

14. WINNER!

16. This is stuff
I like
These people
like the same This is stuff
I like
things you do!
This is stuff
I like
This is stuff
I like