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Building Immersive
Experiences
                                         K.C.Teis
                                Director of Experience


                                        Bill Scott
                      Director UX Engineering, Netflix
              Sr. Director of Web Development, PayPal
What’s an Immersive Experience?
What’s an Immersive Experience?
What’s an Immersive Experience?
What’s an Immersive Experience?
This is not an Immersive Experience




Anti-Pattern: Metaphors Gone Wild
How Do I Make One?
Think like a designer



  EMPATHIZE             IDEATE


              DEFINE             PROTOTYPE


                                             TEST
Empathize
Observe, Engage, Immerse
Define
Stated design vision based on the
problem
Example Get ‘Design into the Wild’
Ideate
Generate a large quantity of ideas




6-8-5   six to eight concepts, in five minutes, then present
Prototype
Validate ideas with a physical form
Prototype
Validate lots of ideas
Test
Refine and improve our solutions


  “Prototype like you know you’re right.
  Test like you you know you are wrong.”
More Resources
Just in case you want to learn s’more

   Simple and Usable
   Prototyping: A Practitioners Guide
   Designing with the Design in Mind
   d.school, Institute of Design at Stanford, Bootleg Bootcamp
   Designing Web Interfaces (Bill Scott & Theresa Neil)
   Kevin Cheng – Understanding Concepts Through Comics
   Bootstrap PDF
Follow us
•   K.C. Teis

•   Bill Scott
    •   @billwscott on twitter
    •   billwscott on all social networks
    •   http://designingwebinterfaces.com
    •   http://looksgoodworkswell.com
Questions?

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Building immersive experiences: Usability you can really use