Buyers appreciate the catalog experience; they certainly don’t miss the avalanche of item listings. Sellers also like providing catalog experiences; their items get more exposure. With eBay’s built-in product definitions, sellers don’t need to take valuable time writing product descriptions or item specifics or even providing photos—eBay’s built-in product definitions take goods quickly to market. New this year: creating your own product listing within the eBay catalog using UPC codes and brand MPNs.

2. What is the Catalog?
The Catalog is everywhere. It is all
around us. Even now, in this very room.
You can see it when you look out the
window. Or when you turn on your
television. You can feel it when you go to
work… when you go to church.. When you pay
your taxes. It is the...
What the..?!!
You wish!
© http://www.flickr.com/photos/fernando/21613765/

3. Catalog
You © http://picasaweb.google.com/aruchi
Bala
© http://picasaweb.google.com/aruchi © http://picasaweb.google.com/aruchi

4. Señor
Bala Parthasarathy
Sr Product Manager, eBay Catalogs

5. library of structured product
information that can be readily used by you
Millions of products

7. The iPhone My iPhone
That product +
Brand = Apple, Condition = Used +
Blueprint for= 1234,
UPC an Item a Instance of a Product
Lives in Item Photo = Y a
Lives in +
Carrier = AT&T, List Price = $150 +/
Catalog
≡ “Class” in programming Marketplace
≡ “Object” in programming
Stock Photo = X, Payment, Shipping,
Avg Price = $200 Storefront
Return Policy, Etc…

8. Sellers
Efficiency! Create professional quality
Get access to key product both
Increase search exposure, data, on
listings, quickly and easily, by automatically
such and external search engines!
eBay as average selling price, etc!
Including product details on your item!

9. Buyers
Comparison shopping! condition,
See best deals by item
Get detailed Product Descriptions,
seller reputation, etc…
See all matching search results
Reviews, Trends, Accessories, etc!
consolidated ininventory!
including local one page!

11. I need iPhones…
lots of them.
© http://picasaweb.google.com/aruchi

12. Shopping API >> FindProducts Service
Input Output
- Keywords - Matching Products
- Detail Level - Requested Details
- Product Identifiers

13. <FindProductsRequest xmlns="urn:ebay:apis:eBLBaseComponents">
<QueryKeywords> Harry Potter </QueryKeywords>
<MaxEntries>2</MaxEntries>
<AvailableItemsOnly>true</AvailableItemsOnly>
</FindProductsRequest>

14. <FindProductsResponse xmlns="urn:ebay:apis:eBLBaseComponents">
<Ack>Success</Ack>
...
...
<Product>
<Title> Harry Potter and the Half-Blood Prince (DVD, 2009, WS) </Title>
<DomainName>DVDs</DomainName>
<DetailsURL>http://syicatalogs.ebay.com/ws...1:1:1:1399134402</DetailsURL>
<ProductID type="Reference">78413115</ProductID>
<ProductID type="UPC"> 085391200390 </ProductID>
<ItemSpecifics>
<NameValueList>
<Name>Format</Name> <Value>DVD</Value>
</NameValueList>
…
</ItemSpecifics>
<ReviewCount>201</ReviewCount>
<StockPhotoURL> http://i.ebayimg.com/00... </StockPhotoURL>
…
</Product>
...

15. GetProductXXX

16. Metadata APIs

17. GetProductSearchNames
GetProductSearchValues
GetProductSearchDataVersion

18. Listing with Products

20. >> AddItem
Just specify a product identifier

21. <AddItemRequest xmlns="urn:ebay:apis:eBLBaseComponents">
...
<Item>
<PrimaryCategory> <CategoryID>111422</CategoryID> </PrimaryCategory>
<StartPrice>500.0</StartPrice>
<ConditionID>1000</ConditionID>
...
<ProductListingDetails>
<UPC> 885909298594 </UPC>
<IncludeStockPhotoURL>true</IncludeStockPhotoURL>
<IncludePrefilledItemInformation>true</IncludePrefilledItemInformation>
<UseFirstProduct>true</UseFirstProduct>
<UseStockPhotoURLAsGallery>true</UseStockPhotoURLAsGallery>
</ProductListingDetails>
<ReturnPolicy> ... </ReturnPolicy>
<ShippingDetails> ... </ShippingDetails>
...
</Item>
</AddItemRequest>

22. UseFirstProduct = True
IncludeStockPhotoURL = False
IncludePrefilledItemInformation = False

23. EPID
GUID
Avoid listing in two categories
Listing with catalog is mandatory in some categories

24. © http://picasaweb.google.com/aruchi

25. Community members can now add products

26. 1
Web Tool
Create products using a
simple web interface
2
File Exchange
Create products in bulk using eBay
a CSV file format
Catalog
3
Your Product Service
Application API to create products

28. 1
Get the metadata needed for product creation
(Product Metadata Service : Get Product Metadata)
Request your product to be added to the catalog
2
(Product Service : Add Product)

29. Creating Items Vs Creating Products
1 Call Item Metadata APIs 1 Call Product Metadata API
(Get Category Features, (Get Product Metadata)
Get Item Recommendations)
2 2
Call Add Item API Call Add Product API

30. <getProductMetadataBulkResponse xmlns="http://www.ebay.com/mar...">
...
<productMetadata>
<propertyMetadata>
<?xml version="1.0" encoding="UTF-8"?>
<propertyName> Brand </propertyName>
<dataType> STRING </dataType>
<getProductMetadataBulkRequest
<stringTypeSpecificInformation>
xmlns="http://www.ebay.com/marketplace/marketplacecatalog/v1/services">
<managedValue> Garmin </managedValue>
<productMetadataRequest>
<managedValue> TomTom </managedValue>
<categoryId> 156955 </categoryId>
...
<maximumCharactersAllowed> 100 </maximumCharactersAllowed>
</productMetadataRequest>
</stringTypeSpecificInformation>
</getProductMetadataBulkRequest>
<multiValued> false </multiValued>
</propertyMetadata>
...
<groupProperties>
<groupType> GUID_PROPERTIES </groupType>
<groupProperty> <propertyName>EAN</propertyName> </groupProperty>
<groupProperty> <propertyName>MPN</propertyName> </groupProperty>
</groupProperties>
</productMetadata>
</getProductMetadataBulkResponse>

31. <?xml version="1.0" encoding="UTF-8"?>
<addProductsRequest xmlns="http://www.ebay.com/marke...">
<addProductRequest>
<addProductsResponse xmlns="http://www.ebay.com/marke...">
<categoryId> 156955 </categoryId>
<ack>Success</ack>
<productPropertyValue>
<errorMessage/>
<propertyName> Title </propertyName>
<version>1.3.1</version>
<value><text><value> Garmin Nuvi 1490T
<timestamp>2011-05-02T20:14:22.569Z</timestamp> With Traffic </value></text></value>
</productPropertyValue>
<addProducResponse>
<productPropertyValue>
<errorMessage/>
<propertyName> Brand </propertyName>
<invocationId>0123456789</invocationId>
<status>
<value><text><value> Garmin </value></text></value>
<statusCode> Success </statusCode>
</productPropertyValue>
... <createdEPID> 123456789 </createdEPID>
<media>
<productSubmissionId> 5000102408 </productSubmissionId>
<mediaType> Image </mediaType>
</status>
<mediaIdentifier>
</addProducResponse>
<url> http://www.blaaa.com/whatever/garmin1490t.jpg </url>
<clientBatchId>54321</clientBatchId>
</addProductsResponse>
</mediaIdentifier>
</media>
</addProductRequest>
</addProductsRequest>

32. DOs
DON’Ts

33. [A] Use Trading API >> GetCategoryFeatures
[A] Yes, and yes.

34. Visit our website to learn more, @
http://www.x.com

35. © http://picasaweb.google.com/aruchi

38. Thank You!
© http://picasaweb.google.com/aruchi
Q&A