1. Focus Group Results
{ Shona Traynor
Xavier Vale

2. ORIGINAL QUESTION FOCUS GROUP RESPONSE OUR IDEA TO TAKE
FORWARD
Main Character – Hair Colour Brunette or Red We will stick with a brunette female
- Highlights her independence character – red-head actresses are a lot
harder to find!
We can show her independence
through other ways
Male Celebrity Brunette These character traits suit the celebrity
Intelligent/Humble we have chosen: R-Patz
Female Character Bit Obsessive/Quiet We will keep these because it
Caring represents her insecurities which are
reflected in the questionnaire results
Setting of Opening Scene Work Environment Work harder to organise/film
Narrative 2 - Work Add a nasty colleague into the mix Out of all three possible narrative
frameworks, we will go with the first
Narrative 1 – The focus group saw these as on the same idea.
Home/Morning level – the only difference between them • Easier to film/organise
Narrative 3 – being the routine activities. • Possible reshoots will again
Home/Night be quite easy.

3. ORIGINAL QUESTION FOCUS GROUP RESPONSE IDEA TO TAKE FORWARD
Age Early-Twenties Agreed. This will also be easier
for us to source an actress for the
role.
Music Pop – something which reflects As previously mentioned, would
the mood be hard to get copyright music -
perhaps an original song by one
of our peers
Other Characters Nagging Mum We will use both of these
Best Friend characters, but the mum would
not be nagging, probably more
reassuring.
Voiceover Introducing the female character This sounds like a good plan
and is conventional – Bridget
Jones’s Diary