The document discusses four key drivers of change: Web 2.0, the Net Generation, the social revolution, and the economic revolution. It describes how new technologies and a new generation of "digital natives" are embracing collaboration and sharing through social networks and user-generated content. This is enabling new models of open innovation, citizen engagement, and mass collaboration that will transform business and society. However, established institutions are struggling to adapt to these paradigm shifts, representing both opportunities and challenges during a time of global crisis.