These slides are the accompanying slides of my webinar SEO with RoboHelp. You can view the webinar on http://adobe.ly/12YlsHB In this webinar I show you what SEO is and how you can use SEO techniques to make content easier to find for your readers. We will look a general best practices for SEO but also at RoboHelp specific features that help your users find the content they need.

1. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Optimizing your RoboHelp content for best SEO results
Maxwell Hoffmann | Adobe Product Evangelist | Twitter @maxwellhoffmann | mhoffman@adobe.com
Willam van Weelden | Tech Writer, etc. | www.wvanweelden.eu | contact@wvanweelden.eu

2. © 2012 HyperWrite Pty Ltd . All Rights Reserved.
About Adobe
2
 74 Offices in 43 Countries
 Corporate Headquarters in
San Jose, California
 Founded in December 1982
 $4.2 billion in revenue in FY2011
 More than 10,000 employees
 Adobe donates a minimum of 1%
of net income to philanthropy
We simplify complicated, inefficient, and expensive workflows.
We enable more engaging, compelling content.
We drive greater return from digital media and marketing
investments.

3. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Upcoming webinars
 May 1
Database Publishing with FrameMaker 11 –
When your print color catalogue is too important
to give up
http://adobe.ly/WWfS5x
 May 2
"FrameMaker & DITAToo DITA CMS"
http://adobe.ly/10sZCZ8
 May 9
“HYPERWRITE Sess 3) Separation of Content and Form”
http://adobe.ly/12Xv3OF
3

4. © 2012 HyperWrite Pty Ltd . All Rights Reserved.
Your Webinar Host: MAXWELL HOFFMANN
 Adobe Global Product Evangelist,
Technical Publishing (Tech Comm Suite)
 Former Product Manager and Sales Training Director
for Frame Technology
 15 years in translation industry, working on
“whatever documents walked through the door”
 Trained over 1,200 people in hands-on,
scalable publishing solutions
 Claims to have published or touched up over 1,000,000 pages!
4

5. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Your Webinar Guest
 Willam van Weelden
 Dutch technical writer
 Background
 Bachelor of Education
 Bachelor of Philosophy
 Master student Philosophy
 Hobbies: reading, studying, philosophy
5

6. SEO with
RoboHelp
Allow readers to find relevant content

7. What is SEO?
Optimize your help
Optimize your content
RoboHelp specific features
Programme

8. Search Engine Optimization
Goal: More relevant visitors
Optimizing content for readers
Accessibility
Findability
Quality of content is the best optimization
What is SEO?

9. Simple to understand URLs
Wrong:
http://example.com/cnt/img/imgaccs.htm
Correct:
http://example.com/images/image_accessibility.htm
Optimize your help

10. Provide a TOC
Provide hyperlinks in topics
Sensible anchor text:
Wrong: Click here for more information.
Right: For more information, see Image accessibility.
Style links so users can recognize them
Optimize your help

11. Sensible navigation
From simple content to complex content
Link only relevant topics
Optimize your help

12. Topic titles
Brief
Descriptive
Unique
Optimize your help

13. Begin every page with a concise summary or
introduction
This text is visible in in search results
Optimize your help

14. Add important terms to heading 1 tags
Begin paragraphs with important terms
Optimize your help

15. Easy-to-read text
One topic per page
Optimize your content

16. Headings are for structure
Styled paragraphs are not headings
Optimize your content

17. Use descriptive image names
Provide alternative text and titles for images
Optimize your content

18. Provide an index
Make it count: avoid the index wizard
Index keywords are part of RoboHelp’s search
mechanism
Search keywords
RoboHelp specific features

19. Questions?
Visit me at: www.wvanweelden.eu

20. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Special Event: May 5, Atlanta: Free Adobe Day at STC Summit
 http://adobeday.campaignsandevents.com/Default.aspx
20
REGISTRATION DEADLINE: May 1st

21. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Special Event: June 12th, Manchester, UK: Free Adobe Day at UA Europe
 http://adobedayatuaeurope.campaignsandevents.com/
21

22. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22
Today’s Focus: TCS with FrameMaker & RoboHelp
If you purchased TCS4 between
July and Oct 16th, get your free
upgrade to Acrobat XI:
http://adobe.ly/WZcyX
5

23. © 2012 Adobe Systems Incorporated. All Rights Reserved.
http://www.adobe.com/products/robohelp.html
23

24. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24
Extend the frontiers of
technical content creation
and consumption
Now subscribe
at US$ 69/ month
Find out more: adobe.ly/Qp18q9

25. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
FrameMaker 11 = CODiE Award winner 2013
25

26. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 26
Q&A

27. © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Contact Information
27
Information
Willam van Weelden
Writer/Functional designer
Web www.wvanweelden.eu
Email contact@wvanweelden.eu
Maxwell Hoffmann
Adobe Systems, Inc.
Product Evangelist
Blog blogs.adobe.com/techcomm
Blog blogs.adobe.com/mbhoffmann
Twitter @maxwellhoffmann & @AdobeTCS
Email mhoffman@adobe.com
Web www.adobe.com
LinkedIn www.linkedin.com/in/maxwellhoffmann
Facebook Adobe Technical Communication Professionals
Previously recorded eSeminars: http://adobe.ly/qo3pzc
Calendar of upcoming eSeminars: http://adobe.ly/xdzOYa