1. WrightIMC- an integrated marketing communications agency located in Plano, Texas | wrightimc.com | 866.509.4717

2. In the digital universe, websites are orbited by Facebook, Twitter,
and other social media networks; blogs; YouTube and other video
sites; mobile smart phones and tablets; social game apps; as well as
traditional media such as TV, radio, and newspapers.
We base our marketing approach on the principle that a website is the
sun – the central point for business – of a complex media solar system
revolving around it.
The WrightIMC Integrated Marketing Communications process
creates the gravity needed to “pull” customers into your website.
We know where your prospective clients spend time online, how to
drive them to your website, and how to get them to take an action on
your website that turns them into a profitable customer for you.
We do that in part by helping our clients “listen” to what prospective
customers are searching for online as well what they are talking about
in social media. This data provides the creative inspiration for every
word we write, every photographic or graphical image we create, and
every video we produce.
WIMC uses a proprietary process that gives our clients a competitive
advantage, increases sales and profits, saves money, generates leads,
drives traffic and conversions, and promotes their brands.
THE INTERNET IS NOT A FIELD OF DREAMS
Building an audience for a market online and then converting those
audience members into customers requires a long-term commitment
as well as multi-disciplinary expertise.
• If your prospective customers can’t readily find you when
they’re searching for the products or services in your market,
then you don’t exist.
• If your prospective and existing customers find negative
reviews or comments in social media, your brand suffers.
Today’s world is not about a one way broadcast of your message to an
unknown and unqualifiable black hole of potential customers. In fact,
you don’t exclusively control the message anymore – often times, it
can be controlled by the consumer if your brand doesn’t have a strong
online presence.
It’s about true connectedness, engagement, interaction, and
conversion. We can do that and we can prove it. When it comes to
reaching your target market or audience, the sum of your marketing
and communications methods is greater than its parts.
There is a proliferation of single discipline agencies today. Very few
have real experience across various communication disciplines.
We do. And we know how to make a very true change in the ability of
your company to engage its customers. That means revenue. Period.
WrightIMC- an integrated marketing communications agency located in Plano, Texas | wrightimc.com | 866.509.4717

3. WIMC brings more than 45 years FROM GUTENBERG TO ZUCKERBERG
of online experience to the table:
The old media – newspapers, magazines, and television – used to be
• Tony Wright- sought-after gatekeepers of influence and information. Now, anyone can become
national speaker & search an online media outlet, influencing opinions and events in the offline
engine & social media world. The Internet empowers people to connect, to create, to stay in
expert; touch, compare and choose. Consumers now have the power to take
• Minh Nguyen- expertise that control of the message.
builds rock-solid, true white-
hat search engine results; PARADIGM SHIFT IN MARKETING, ADVERTISING,
• Tim Wagner- 10 years & PUBLIC RELATIONS
experience managing
Online searchers are users of information – not passive viewers or
FORTUNE 500 public
relations; listeners – they can turn off sales pitches and promotional messages.
• Sarah Boswell- world We practice non-interruption marketing–the art of communicating with
champion connector of customers without selling to them.
dots, with over 10 years
in interactive marketing/ IT STARTS WITH SEARCH
advertising, & a social media Researching, evaluating and shopping for products and services
evangelist;
starts online. Today, Americans conduct more than 18 billion monthly
• Dan Sturdivant- a lead
searches for information on search engines. WrightIMC’s DNA is
generation and content
based in search from the early days of Alta Vista to Google and now
marketing expert;
• Robert Riggs- Peabody Facebook and Google+ – the heart of your digital universe is search.
Award winning TV reporter
& executive producer, with PULL CUSTOMERS INTO YOUR WEBSITE
32-years experience in digital Search Engine Optimization (SEO) can make your website pages
and traditional media; appear near the top of the search page when people type in words or
phrases relevant to your business.
Our leadership team has
experience you can trust. High quality SEO gives our client companies a decided advantage in
the competitive online business environment. In addition to gaining
SOME OF OUR CLIENTS effective online search engine results we have mastered the targeting
precision of Pay Per Click (PPC) ads to recruit additional online
customers.
PERSUADE WEB VISITORS TO TAKE
PROFITABLE ACTIONS
When a visitor lands on your web page, the art and science of
conversion can turn them into a customer or client.
We design websites with an understanding of the visitor’s persona,
how their eyes interact with a page, and the multi-media information
that engages them.
Creating a web site that produces high conversion rates translates into
purchases, whitepaper downloads, or lead generation signups.
WrightIMC- an integrated marketing communications agency located in Plano, Texas | wrightimc.com | 866.509.4717

4. DEEPEN THE RELATIONSHIP, BUILD LOYALTY TO
KEEP THEM COMING BACK
Build trust, credibility, and authority online by publishing free up-to-
date information that is relevant, valuable, and helps solve a problem
for a customer.
We use this approach to establish a company as an authoritative
source of information that helps the customer make smart decisions.
In turn, the customer rewards the company with their business and
Results Give Knowledge. loyalty.
Understanding this is the first
critical step in achieving your OUR ONLINE VIDEOS TURN WEB TRAFFIC
online marketing goals. The INTO CUSTOMERS
members of our production Online video engages customers in a way no other medium can. We
staff are required to have create an experience for the online customer that is similar to that of
Google Analytics certification, the most helpful sales person in a real store.
which allows us to make
recommendations based on fact Our sister company frontpageTVTM produces “actionable” online videos
and not as a best-guess. about products or services, executive profiles, and client testimonials.
We apply SEO techniques and distribute these videos to a host of
Market Research channels to achieve wide visibility across the Internet.
We compile and analyze search
We deliver high-grade production values directed by a team of
engine data to help identify new
creative, award winning television professionals. Blogs, discussion
markets for existing products
forums, review sites, and social media networks enable mass
or identify a market for product
participation and collaboration at the speed-of-light.
prototypes.
ONLINE REPUTATION MANAGEMENT
What happens when a customer “googles” information about your
company’s products or services?
Customers commonly share their negative opinions on popular review
sites such as Yelp or comment on Facebook and Twitter.
Our reputation management techniques help shape positive
perceptions about a companies, executives, employees, services,
Social Media Influence products, events, or brands.
People share information about
brands or service, positive or TRADITIONAL CRISIS MEDIA RELATIONS
negative, with a broad online News reports in the old media occupy high rankings on search engines
community. and become the hot topic of discussion in social media.
These online voices wield Our team includes veteran reporters and seasoned public affairs
enormous influence in shaping officers that understand how to work with the press. We craft media
the opinions as well as in relations strategies, write press releases, act as spokespeople, and
mobilizing the wrath or support conduct media interview training.
of others. We help companies
become part of the conversation
and massage the message.
WrightIMC- an integrated marketing communications agency located in Plano, Texas | wrightimc.com | 866.509.4717

5. ONLINE MONITORING – LISTEN OR PERISH
All of these people may be talking about your company online:
prospective and current customers or clients; current or ex-
employees and their families; critics, both real and paid; competitors;
government regulators; and the press.
Do you know what they are saying that may be harmful to your
personal name or company brand?
ON ANY SCREEN – ANY Negative information spreads in a split-second on social media
WHERE – ANYTIME networks. Worse yet, it can turn into a full-blown news story.
The consumer wants Our Online Monitoring Program provides an early warning system
instantaneous access to to alert companies about comments that can negatively impact their
information. reputation. We also advise you on how to respond.
People regard the mobile phone
as an indispensable attachment RECRUIT ONLINE INFLUENCERS FOR YOUR
to their body. They won’t leave BRAND
home without it. Bloggers, websites, ezines, podcasters, publishers of electronic
We develop smart phone newsletters, and social media commentators collectively influence
applications and mobile the opinions of large numbers of followers.
marketing campaigns that reach We identify online influencers and use an outreach program to recruit
out to your consumers when they them to become champions of your brand, product, or service.
are on the go.
INTERNET COMPLIANCE AUDITS AND
SYNCING OLD MEDIA RISK MANAGEMENT
WITH NEW MEDIA
Companies subject to government regulations in the financial and
Television commercials healthcare arenas face a host of issues concerning Internet activities.
combined with an Internet
strategy provide a powerful We conduct Internet Compliance Audits to ensure that a company is
means for selling products or not violating regulations or online terms of service agreements that
services as well as generating could prompt litigation or government sanctions.
leads online. We also formulate Internal Social Media policies that prescribe the
We create and produce TV spots rules of conduct for company employees and representatives.
that resonate with online media.
Contact us today...
Tony Wright
v: 972.215.7167
e: tony.wright@wrightimc.com
LinkedIn:
http://www.linkedin.com/in/
tonynwright
WrightIMC- an integrated marketing communications agency located in Plano, Texas | wrightimc.com | 866.509.4717