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Priya Barua, Associate
April 7, 2015
Advancing Renewables in the Midwest
THE INSIDE OF
“GREEN”
3 BASIC QUESTIONS:
• Why do renewables make sense for
business?
• Why should states and utilities care?
• What are the opportunities for the
Midwest?
2000
GPMDG
founded and
joint by 11
major U.S.
businesses.
2005
GPMDG
model
replicated in
Europe.
2012
GPMDG launched
in India and has
been making
tangible progress.
2013
U.S. utility-
customer
engagements
2014
Corporate RE
Buyers’
Principles
launched in
U.S.
WRI’s Work with Corporate RE Buyers
RENEWABLES IN THE NEWS…EVERYWHERE
WHY DO RENEWABLES MAKE SENSE
FOR BUSINESS?
…Comparing Apples to Walmarts
• Corporate leadership
• Price hedge
• Energy diversification
• COST SAVINGS!
FALLING COSTS OF RENEWABLES
Source: Quayle Hodek, Renewable Choice Energy
CORPORATE PPA HISTORY
Source: Quayle Hodek, Renewable Choice Energy
Jan./Feb.
2015 alone
3 KEY CHALLENGES:
• On-site renewables insufficient
• Utilities not offering products
that meet customer needs
• Complexity and regulatory
challenges
12.4 MILLION MWH OF RE DEMAND…AND GROWING
POWER OF THE RE BUYERS’ PRINCIPLES
• Not an isolated trend
• Opening up unexpected markets
• Green tariffs that meet customer needs
MIDWEST: OPPORTUNITY WITH LARGE BRANDS
Source: wri.org/seeingisbelieving
LOOKING FOR MORE RENEWABLE PROJECTS
OPPORTUNITY FOR BETTER
MARKET ALIGNMENT
QUESTIONS?
Priya Barua
Associate
Charge, WRI’s Renewable Energy Initiative
pbarua@wri.org
+1 202 729 7691

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The Inside of Green: Advancing Renewable Energy in the Midwest