Every small business needs an advantage in the growing digital economy - something that puts them ahead of other businesses. Doing business online isn’t always easy so it is important to focus your resources effectively and avoid becoming 'digital roadkill'. We surveyed small businesses in March 2014 and asked, what are the three biggest frustrations of doing business online? Through this free webinar we will outline the results and present practical solutions based on those businesses who have a digital advantage now and those that want one. This starts by undertaking a Digital Health Check and building an action plan to improve your online: - focus and effectiveness - investment and return - engagement and relationships - productivity and practices Facilitated by experienced small business owners and advisers who apply hints, tips and tools to get great results.

1. Solve the top 3
frustrations of doing
business online
Wendy Perry, Workforce BluePrint
Allison Miller, Vanguard Visions
Ian Newton, TAFE NSW – North Coast
1 May 2014 - #mmBOPau

2. #mmBOPau
Facilitators

3. #mmBOPau
Webinar protocols
• Webinar is recorded
• 1 person speaking at a time – all muted
• Get involved – use questions/chat box and
raise your hands
• Put a smile in your voice when using a mike

4. #mmBOPau
What’s next?

5. #mmBOPau
Small Business Online Survey –
March 2014
What's frustrating you
about doing business
online?

6. #mmBOPau
Question?
What are your top 3
frustrations for doing
business online?

7. #mmBOPau
CC-BY Image: from Wikipedia - http://en.wikipedia.org/wiki/Hypertext_Transfer_Protocol
Join Digital Enabled Capability Development Network
linkedin.com/groups?home=&gid=4297104

8. #mmBOPau
Frustrations we can solve:
Why be online?
How to get started?
Who to engage with?

9. #mmBOPau
Question?
Any other frustrations?

10. #mmBOPau
How can mmBOP help?
2014 Stay Smart Online Week Free Webinar:
Top tips for protecting your
business online
3 June 2014
bit.ly/StaySmartOnline-TTPYBO

11. Doing Business Online - Where is your business on the
Digital Superhighway Matrix?
Where does your business fit?
KNOW about doing
business online
DON’T KNOW about doing
business online
KNOW how to do business
online
DIGITAL NAVIGATOR (Destination) DIGITAL BLINDSPOT (Overtaken)
DON’T KNOW how to do
business online
DIGITAL HITCHHIKER (Transit) DIGITAL ROADKILL BUSINESS
(Death)

12. #mmBOPau
Case studies
• Hitchhiker - Fringes
• Blindspot - Harvey Norman, David Jones
• Roadkill - Borders
• Navigator – The Aston Club, Uber and Braintree

13. #mmBOPau

14. #mmBOPau

15. #mmBOPau

16. Focus and effectiveness (Strategy)
The Roadmap needed to be a digital business survivor
Investment and return (Sustainability)
The Fuel needed to run your digital business
Engagement and relationships (People)
The Passengers needed to interact with your digital
business
Productivity and practices
(Business processes)
The Car needed to drive your digital business
Doing Business Online - Where are your business’ strengths and gaps?
Rate your business out of 10 for each dimension

17. #mmBOPau
Text

18. #mmBOPau
Navigator
Balanced Scorecard
1. Develop the product concept - strategy
2. Scale the offer – productivity and practices
3. Measure and increase the lifetime value of a customer -
sustainability
4. Acquire customers at scale – engagement and
relationships
Michael Fox – Shoes of Prey

19. #mmBOPau
• Bespoke Women’s Shoes
• 3 founders - range of complementary skills
• Addressed Key Problems:
• Style
• Access
• Customisation
• Constantly fine tuned the concept
Concept

21. #mmBOPau
Scale the Offer
• Team had considerable technical expertise
• Used cloud services for scalability
• Increased team size but used outsourcing for
production

22. #mmBOPau
Measure and increase the
lifetime value of a customer
• LTV = Expected Life x Avg. Revenue per User x Gross
Margin
• Repeat business is the best business
• Increase the value to your customers
• Raise Productivity – bigger margin

23. #mmBOPau
Acquire customers at scale
16 yr old youTuber, Juicystar07 aka Blair Fowler
- fashion tips webinar broadcast

24. #mmBOPau
Acquire the right customers
• 13 to 16 year old girls liked designing shoes on
website but didn’t buy – but required massive scale
up of website
• Article in Wall Street Journal and other business and
ebusiness blogs about the success of the webinar
informed the right customers i.e. business women
with high disposable income and a need to dress
formally
• Sales increased dramatically

25. #mmBOPau
Question?
What do you need to do to
solve your frustrations of
doing business online?

26. #mmBOPau
Future Webinars & Programs
• Social Media Strategies for Small Business –
webinar - 8 May 2014 - 7.30 pm AEST
• Engaging Young People via Social Media – 6 June
2014 – 2.30 pm AEST
• mmBOP – all programs and tools

27. #mmBOPau
Please follow us …
North Coast Institute:
• https://www.facebook.com/NCTAFE
• https://twitter.com/nctafe
• http://www.youtube.com/user/NorthCoastTAFE
• http://www.linkedin.com/company/north-coast-tafe
• https://plus.google.com/+northcoasttafe/posts
• http://feeds.feedburner.com/NorthCoastTAFENews

28. #mmBOPau
Please follow us …
Vanguard Visions:
• twitter.com/vanguardvisions
• facebook.com/vanguardvisions
• linkedin.com/company/vanguard-visions-consulting
• bit.ly/VVC-Googleplus
• slideshare.net/vanguardvisions
• pinterest.com/vanguardvisions

29. #mmBOPau
Please follow us …
Workforce BluePrint:
• LinkedIn: Workforce BluePrint
• LinkedIn Group: http://www.linkedin.com/groups/Workforce-
Planning-Tools-4245718?trk=myg_ugrp_ovr
• Twitter: https://twitter.com/WorkforcePlan
• Facebook: http://www.facebook.com/WorkforcePlanningTools?ref=ts
• YouTube: http://www.youtube.com/user/WorkforceBluePrint?feature
=mhee
• Slideshare: http://www.slideshare.net/WorkforceBluePrint
• Pinterest: http://www.pinterest.com/wendyaperry/

30. Thank You
#mmBOPau