Social media has huge potential for increasing your sales – here are three tips to get your team up and running with social media immediately. Read more here: http://blog.workbooks.com/blog

1. THREE EASY SOCIAL CRM
TRICKS FOR SALES TEAMS
Need to make sales - now? If your sales team isn’t taking advantage
of all the information social media sites have to offer, they’re
missing a trick. Here are three easy techniques you can try today...

2. PROFILING
1 Knowing everything you can about potential customers
helps provide the basis for creating more finely targeted
sales pitches. Assuming your marketing department has
already created social media accounts for your business,
you should:

3. PROFILING
1 Knowing everything you can about potential customers
helps provide the basis for creating more finely targeted
sales pitches. Assuming your marketing department has
already created social media accounts for your business,
you should:
Create some saved searches based around keywords relevant
A to your business such as:
YOUR PRODUCTS YOUR SERVICES YOUR COMPANY YOUR INDUSTRY
NAME SECTOR
Basically, anything that reflects on your business and offers you the chance to engage with people
who are showing an interest.

4. PROFILING
1 Knowing everything you can about potential customers
helps provide the basis for creating more finely targeted
sales pitches. Assuming your marketing department has
already created social media accounts for your business,
you should:
B Listen!
It’s tempting to jump right in and hijack
conversations, particularly when people
are complaining about your brand – but
that’s a customer service issue. Instead,
try to gauge what the public sentiment
about your business is.

5. PROFILING
1 Knowing everything you can about potential customers
helps provide the basis for creating more finely targeted
sales pitches. Assuming your marketing department has
already created social media accounts for your business,
you should:
After identifying
C people of interest, try
assigning a ‘lead rating’
to categorise who needs
to be contacted, and in
which order.

6. PROFILING
1 Knowing everything you can about potential customers
helps provide the basis for creating more finely targeted
sales pitches. Assuming your marketing department has
already created social media accounts for your business,
you should:
Keep records of your findings,
D particularly new sales leads,
in your CRM system. If your
platform already has Social
CRM capabilities this will be a
whole lot easier.

7. Success with social in
the sales process depends
not just on using the tools
effectively, but on capturing
the results and relationships
for long-term benefit to the
organization.”
Vanessa DiMauro,
CEO of Leader Networks

8. 2 ENGAGING
Once you have identified and rated persons of interest,
and gauged general attitudes towards your business:

9. 2 ENGAGING
Once you have identified and rated persons of interest,
and gauged general attitudes towards your business:
Reach out and join existing conversations with people
who have shown an interest in your business

10. 2 ENGAGING
Once you have identified and rated persons of interest,
and gauged general attitudes towards your business:
Reach out and join existing conversations with people
who have shown an interest in your business
Work the leads previously identified carefully to nurture
new sales leads

11. 2 ENGAGING
Once you have identified and rated persons of interest,
and gauged general attitudes towards your business:
Reach out and join existing conversations with people
who have shown an interest in your business
Work the leads previously identified carefully to nurture
new sales leads
Let the client drive the conversation and continue to listen
more than you speak

12. Rushing into social-
computing initiatives without
clearly defined benefits for
both the company and the
customer will be the biggest
cause of failure.”
Gartner.com

13. SOCIALISING
3 As well as joining conversations, social media offers
your company chances to start new conversations too.
Social media is about building relationships and two-way
conversation, so your sales team should use targeted
messages to:

14. SOCIALISING
3 As well as joining conversations, social media offers
your company chances to start new conversations too.
Social media is about building relationships and two-way
conversation, so your sales team should use targeted
messages to:
Write a comment...
Invite comment on
topics which can
further interest
potential customers

15. SOCIALISING
3 As well as joining conversations, social media offers
your company chances to start new conversations too.
Social media is about building relationships and two-way
conversation, so your sales team should use targeted
messages to:
NEWS
Write a comment...
Invite comment on Share company
topics which can news regularly
further interest
potential customers

16. SOCIALISING
3 As well as joining conversations, social media offers
your company chances to start new conversations too.
Social media is about building relationships and two-way
conversation, so your sales team should use targeted
messages to:
NEWS
Write a comment...
Invite comment on Share company Project a more
topics which can news regularly human face for
further interest your business
potential customers

17. SOCIALISING
3 As well as joining conversations, social media offers
your company chances to start new conversations too.
Social media is about building relationships and two-way
conversation, so your sales team should use targeted
messages to:
NEWS
Likes
Write a comment...
Invite comment on Share company Project a more Show that your
topics which can news regularly human face for company maintains
further interest your business an active social
potential customers media profile,
helping to increase
customer trust

18. Over 62% of people
polled in the UK held a
deep rooted cynicism towards
companies and felt that
companies are only interested
in selling products and
services but not necessarily
the product or service that is
right for the consumer.”
Socializing CRM eGuide

19. NEXT STEPS
These three tips can be implemented without any additional software
or delay, allowing your sales team to get started with social media
immediately. However to streamline the process and make sure that
nothing falls through the gaps, a CRM system can keep track of
interactions and lead ratings to streamline social sales efforts.
Just for fun, download our eGuide THE 30 MOST
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The 30 most ridiculous sales MOTIVATION TIPS EVER
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