For more information visit www.wordstream.com Want to make a big impact, in not a lot of time? Believe it or not, you can significantly improve your AdWords results in just 20 minutes per week — we'll show you how! In this webinar, WordStream's Search Strategy Team Managers Tim Warner and Sam Boyd will show you: - 5 guidelines for achieving success in Google AdWords - How to make an impact on your PPC campaigns in less than half an hour per week! - Some common problems we see in PPC accounts -- you'll be shocked! After watching this webinar, you'll understand how to develop a consistent, effective plan of action for PPC.

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Webinar:
The 20 Minute PPC Work Week
Tim Warner and Chad Larson
September 12th 2013

2. Today’s Agenda
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• Shocking yet common problems we see in PPC accounts
• 5 guidelines for achieving success in Google AdWords
• Introducing the 20-Minute PPC Work Week
• How to make the most of WordStream’s PPC Advisor and
the 20-Minute PPC Work Week

3. Take Part In Live Blogging!
Include the hashtag #20minppc
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4. Bonus Offer for Attendees
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We will have a random drawing after the
webinar for the chance to win a signed copy
of Perry Marshall’s new book, “80/20 Sales &
Marketing: The Definitive Guide to Working
Less & Making More”
“Perry Marshall is the #1 author and world’s
most-quoted consultant on Google
Advertising. He has helped over 100,000
advertisers save literally billions of dollars in
AdWords stupidity tax.”
- Entrepreneur Magazine

5. Meet The Experts!
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Tim Warner and Chad Larson
– Search Strategy Team Managers
– 10+ Years experience Helping SMB’s navigate the
search marketing landscape
– WordStream Certified
– AdWords Certified
– Boston Sports Fans

6. Who Is WordStream!?
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• Search Marketing software company founded in 2007
located in Boston, MA
• #184 fastest growing private company in the US
• Winner of best Customer Engagement Driver Award
from MITX in 2012
• Leading provider of PPC Advisor (PPC Management
Platform) and the award winning free AdWords
Performance Grader
• WordStream’s PPC tools make campaigns more
organized and profitable

7. Let’s learn a little about you….
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8. Poll Question 1: How much time do you spend
doing PPC work every week?
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a) I'm supposed to do work in my PPC account every
week?
b) < 1 hour / week
c) 1-10 hours / week
d) 10-39 hours / week
e) +40 Hours / week - it's my full time job!

9. Poll Question 2: What's your biggest Time Sink in
PPC Management?
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a) PPC Bid Management
b) Reporting & Analysis
c) Ad Text Authoring
d) Keyword Research / Negative Keyword Research
e) Landing Page Optimization

10. PPC Trivia!
5 Quick Questions about AdWords Accounts
1. How often do small businesses (spending
under $5k / month on AdWords) do work in
their AdWords account?
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Answer:
• 50% of them don’t even check once per month
• 25% haven’t done anything in the last 90 days
• Agencies & advertisers score the same

11. PPC Trivia! (Continued)
2. What percentage of AdWords
accounts have used at least 1
negative keyword in the last 90 days?
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Answer:
• Less than 50%
• And 20% of them have yet use a negative
keyword… ever…

12. • Baseline your performance
• A free, instant PPC audit in
under a minute!
• Grades your AdWords
account performance based
on the 8 PPC metrics that
really matter
• Compares how you’re doing
against other accounts of
similar size (monthly spend)
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Grade Yourself! http://www.wordstream.com/google-adwords
www.wordstream.com/google-adwords

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Sign in securely through Google

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Accept WordStream one time
read only access. Note: This
connection is securely through Google.

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1. Wasted Spend
2. Quality Score
3. Impression Share
4. Click Through Rate
5. Account Activity
6. Long-Tail Keyword
Optimization
7. Text Ad Optimization
8. Mobile
9. Landing Page
Optimization
Your free report
contains actionable
insight on 9 key
paid search areas
including…

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50% of accts have
not been optimized in
30 days and 25% in
the last 3 months!
1 in 4 accounts have
zero negative keywords.
Low Quality Scores
wreak havoc on
campaign performance

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The Average AdWords Account for
Small & Medium Businesses.

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At WordStream, we’ve …
 Analyzed thousands of accounts.
 Talked to thousands of different users
 Shared findings with our partners @ Google
We summarized the findings into just 5 things
you need to know!
5 Things that we know to be true
about achieving AdWords Success

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But the right tools,
techniques and education can
make it a LOT EASIER.
1. PPC is Hard…

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A little work every week on your
AdWords campaigns can deliver
big dividends.
2. You get what you put in…

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Pause, fix or kill irrelevant,
underperforming keywords to
maximize ROI.
3. Keep your PPC house clean

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Knowing what you want
defines and simplifies your
workflow.
4. You gotta have goals

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Give the searcher a direct link
to what they are looking for
5. Succeeding in PPC is all about
relevance

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How Quality Score is Calculated

28. Introducing the 20 Minute PPC Work Week!
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29. Path To Success – The 20 Minute PPC Work Week
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30. Automated and
Actionable Alerts
Hours of Analysis
done for you
20 minute workflow

31. Path To Success – The 20 Minute PPC Work Week
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32. PPC Reporting
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33. Landing Page Creation & Lead Tracking
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34. Summary: How to Make the Most of PPC Advisor
• Most Advertisers AdWords accounts are a
disaster
• Review the 5 Habits of Successful PPC
Marketers
• Importance of Quality Score
• Think of PPC campaign work as a recurring
weekly task.
• WordStream PPC Advisor enables the 20 minute
PPC Work Week, an impactful PPC workflow for
managing AdWords accounts
• NEW: PPC Reporting, Landing Page Creation,
and Lead Tracking.
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35. Your Questions
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Thank you for attending WordStream’s webinar!
Benchmark your account today!
http://www.wordstream.com/google-adwords
Don’t forget to sign up for our Free Trial:
http://www.wordstream.com/ppc-free-trial
Or contact us directly:
Chad Larson
clarson@wordstream.com
Tim Warner
twarner@wordstream.com