Long Tail Keywords produce higher conversions and ROI than common keywords, but are difficult to manage. Try WordStream's Long Tail Keyword Tool FREE today!

1. Long-Tail Keyword Tools: Use Smart Software Tools to Profit from the Long Tail Long-tail keywords produce higher conversion rates and a higher return on investment (ROI) than common keywords, but they are difficult to find and to manage. As noted in Search Engine Journal, the bottom 20% of searches generate 60% of conversions, undeniably confirming the value of the long tail. But how do you brainstorm thousands upon thousands of long-tail keywords? How do you organize and group long-tail keywords into something actionable? There are only so many hours in a day, so what hope does a search marketer have? Software tools: specifically new long-tail keyword software tools developed by WordStream, featuring keyword discovery, powerful keyword research tools, keyword grouping options, and much more, so capitalizing on long-tail keywords is easier than ever before! The Need for Long-Tail Tools in Search marketing The long tail of search refers to the more specific, less frequent keyword searches that make up the majority of search engine queries. The long tail goes on indefinitely so that the sum of its searches far exceeds the volume of more common terms. Put simply, incorporating a strategy to address long-tail keywords into a search campaign offers multiple benefits across several areas of your business. For example, long-tail keywords result in: Better Paid Search Results: Long-tail keywords tend to have less direct competition, which results in lower costs and a better click-through rate (CTR). In addition, the more specific and relevant your keyword is to the search query, the more likely your ad is to display. Better Natural Search Results: Long-tail keywords provide you with a constant stream of ideas for relevant landing pages and content creation to help with your natural search efforts. Improved Insight into the Customer: Use long-tail keywords to intuit new features or requests consumers are seeking. Despite these benefits, most marketers neglect the long tail because of difficulty around execution. It's just too darn hard! Manually managing a hundred or so keywords doesn't seem too bad, but what do you do with thousands, hundreds of thousands or even millions of keywords? Software Tools For getting started with the long tail Since it's impossible for an individual or even a group of people to brainstorm thousands of long-tail keywords, you have three options: Broad Match on the More Obvious Keywords: Although broad match is helpful for certain aspects of search, simply broad matching on well-known or more obvious (aka
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) keywords results in greater competition (and therefore higher prices and/or worse ad ranking), poorer relevancy and lower Quality Scores, which likely produce inferior conversion rates. Use a Keyword Generation Tool: There is no guarantee that generated keywords will be relevant to your website; adding them to your AdWords campaign can waste money and decrease your overall CTR. Additionally, these keywords can easily be seen by anyone else using the tool, so you're left with a keyword list that could greatly overlap with your competitors, leaving you all bidding for the same queries. Use WordStream's Long Tail Keyword Tools: WordStream provides tools to automatically discover relevant keywords that people have actually searched on to find your site. Free Keyword Tool by WordStream: You can get started with our free online keyword tool, which indexes over 1 billion keywords to provide the most accurate and comprehensive results of any free tool. We deliver thousands of keyword phrases including long-tail variations at no cost. Keyword Discovery Tool: Uncover your personalized long tail of search by examining your Web server log files, which contain a history of all the actual search queries that brought people to your website. Click here to download the tool. Web Analytics Tools Integration: You can easily upload keywords from a third-party tool, like Google Analytics, Omniture, or others. JavaScript Tracker: Insert our JavaScript in the code of your website and whenever a new visitor finds your site through a search, the keyword will automatically be stored in your WordStream keyword database. WordStream is your best option to get started with the long tail and the ideal Keyword Discovery Tool. Web log files are filled with a wealth of private and powerful data, unseen by your competitors. Now that you can visualize your
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and have access to all of your keywords, your next step is managing them. Keyword Management with long-tail keyword tools When examining a large amount of information, you may be tempted to sort and manage keywords in an Excel spreadsheet. Excel, though, can only do so much when it comes to long-tail keywords. Grouping and organizing thousands of keywords, even with the help of Excel, is an impossible task. Spreadsheets must be updated each time new data is available, and Excel is not equipped with the ability to group common keywords by to help evaluate thematic segments. What's more, you can't take action from inside Excel, so you may find yourself alternating between multiple browser windows as you apply your Excel insight to your search campaign. WordStream provides an actionable database platform that updates and groups your long-tail keywords automatically. To ensure you get the most out of your long-tail keywords, WordStream's features include: Keyword Group Suggestions: WordStream analyzes your keywords and suggests the best way to organize and group them together. With a few clicks of the mouse, thousands of keywords can be moved around and properly segmented. Continuous Keyword Discovery: Instead of using a third-party tool each time you want to expand your keyword list, WordStream tracks keywords that bring people to your website and adds new terms every day. Your keyword list grows as you sleep. Keyword Organization: As new keywords flow in, they're grouped by rules that you've created. Each day, WordStream updates your keyword list, evaluating popularity and segment suggestions based on the most recent data. Advanced Search Options: Keywords may be sorted by visits generated, number of terms in the query, or even conversions attributed to different keywords, so your time is always focused on the most impactful areas of your long tail of search. Actionability: Aside from grouping and evaluating keywords, you can assign negative keywords, create Ad Groups, write relevant ad text, and publish your work directly to Google AdWords, all from within WordStream. Search Marketing Workflow: Once you've segmented the long tail of search using our keyword grouper and keyword segmentation tools, you can then clearly see what keyword groupings generate the most traffic and goal conversions. The WordStream long-tail keyword tool provides valuable, actionable insight into how to prioritize search marketing workflow (i.e., determining what PPC or SEO tasks are in the most critical need of optimization), and the ability to then complete that work in a quick and efficient way. Released in 1985, Excel was created for financial analysis, and it quickly became the standard tool of accountants, students, and economic professionals. WordStream, on the other hand, was developed for the modern-day marketer involved in search campaign management. Its new software allows marketers to properly organize, segment and capitalize on all aspects of search, including the long tail, simultaneously acting as the ideal long-tail software solution. long-tail keyword tool best practices Once you get started with WordStream, you can quickly analyze and group together your long-tail keywords. As your long-tail keyword database grows, you can iteratively expand and optimize your search marketing campaigns in the following ways: Reduce Excessive Reliance on Broad Matching: Having more specific keywords in your keyword lists will enable you to avoid (or bid less on) the more expensive, highly competitive and potentially less-relevant
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terms, while allowing you to instead focus on the more specific keyword segmentations that are most relevant and most important to your business. Segment and Sub-Segment Relevant Keyword Groupings: By breaking up more general groupings of keywords into multiple, more specific keyword groupings, you can author more specific ads and landing pages which speak more directly to the original intent of the searcher. Leverage the Long Tail to Discover Negative Keywords: Don't assume that all long-tail keywords are relevant to your business! Use WordStream's powerful negative keyword tool to discover and set negative keywords to reduce irrelevant clicks and impressions, as well as improve your Quality Score. Overall, long tail keyword tools from WordStream enable the search marketer to enact a selective, more sophisticated approach to conversion rate optimization and generating greater ROI from search marketing campaigns. For more information on long-tail keyword best practices, download our Search Engine Marketing Best Practices Guide. Wordstream: your long-tail keyword tool solution Long-tail keywords play a vital part in informing and optimizing both paid and natural search marketing strategies, yet unfortunately for many marketers, the benefits of pursuing a long-tail search marketing strategy are outweighed by the added time and complexity required to organize and act on substantially longer keyword lists. WordStream is the first tool on the market today that allows a search marketer to continuously discover, analyze and act on their long-tail keywords to unlock all the value of the long tail, including greater relevance. To see how easy it can be, you should: Try WordStream Free Today Request a Live Demonstration Sign up for our Search Marketing Webinar Subscribe to our Newsletter