Why do you need a Bing keyword tool? Bing—Microsoft's competitor to Google—is gaining in market share, and it's no longer enough to simply optimize for Google and ignore the other search engines. There are appreciable differences between Bing's algorithm and Google's algorithm, and you may find that your website ranks better in Bing than in Google or vice versa. Likewise, it's possible that Bing users search for and find your site using different keywords than Google users. Luckily, the basic principles behind Bing optimization, for the most part, are similar to those for Google. The process of optimizing your site and your pay-per-click advertising for any search engine starts with keywords. Well-executed keyword research will provide a strong foundation for all your Internet marketing efforts.

1. Bing Keyword Tool: Find Your Best Keywords for Bing
Optimization
Why do you need a Bing keyword tool?
Bing—Microsoft's competitor to Google—is gaining in market share, and it's no longer enough
to simply optimize for Google and ignore the other search engines. There are appreciable
differences between Bing's algorithm and Google's algorithm, and you may find that your
website ranks better in Bing than in Google or vice versa. Likewise, it's possible that Bing users
search for and find your site using different keywords than Google users.
Luckily, the basic principles behind Bing optimization, for the most part, are similar to those for
Google. The process of optimizing your site and your pay-per-click advertising for any search
engine starts with keywords. Well-executed keyword research will provide a strong foundation
for all your Internet marketing efforts.
WordStream offers a suite of Bing keyword tools designed to help search marketers:
Discover the actual keywords that people are searching for in Bing.
Group and organize Bing keywords.
Act on keywords to create optimized Web content and PPC campaigns.
Read on to learn which of our keyword tools is right for you.
Free Tools for Bing Keyword Research
Early tests suggest that Bing's algorithm may value age of domain and URL more than Google's.
If so, it's all the more important that you do thorough keyword research for a younger site.
We offer several free tools that provide a great starting point for your Bing keyword research.
The Free Keyword Tool by WordStream is a keyword suggestion tool that offers extensive,
highly relevant suggestions from a constantly updated database of more than a billion keywords.
Our database incorporates keywords from diverse sources—not just Google. Just enter a
keyword to get thousands of ideas including related terms and synonyms.

2. You can take your Bing keyword research one step further with our free keyword grouping tools.
The Free Keyword Grouper takes a list of up to 10,000 keywords and automatically segments it
into tightly knit clusters.
The Free Keyword Niche Finder is the best of both worlds, a keyword suggestion tool and
keyword grouper in one. Enter a keyword and receive your suggestions in structured, organized
form. This helps you find keywords in the most profitable pockets—not just single terms—that
you should be targeting in your Bing campaigns.

3. We also offer a Free Negative Keyword Tool to help you find negative keyword candidates for
your Bing PPC campaigns. Negative keywords are crucial for high-profit, high-ROI pay-per-
click efforts because they:
Reduce wasteful, costly ad clicks that don't lead to conversions
Eliminate irrelevant impressions that drag down your click-through rate
The Free Negative Keyword Tool is a fast, easy, and free way to identify keywords you should
filter from your Bing campaigns.
Keyword Tools for Bing PPC
Free tools are an excellent way to start building a Bing keyword list, but even grouped keyword
suggestions can quickly become unmanageable in a spreadsheet app like Excel. For long-term
PPC campaign success, it's crucial to find a sustainable way to manage a large volume of
keywords.
WordStream Keyword Management for PPC is an integrated, collaborative platform with tools
to help you manage every aspect of pay-per-click advertising on Bing:
Keyword Research: WordStream's keyword discovery tool provides a constant stream
of new, relevant keywords that Bing and other search engine users are typing in to find
your site every day.
Keyword Organization: Our powerful grouping tool helps you organize your keywords
into a meaningful hierarchy of related terms.
Keyword Analysis: Determine which keywords and keyword groups are driving the
most conversions for the lowest costs, and which keywords aren't relevant to your
audience.
Negative Keyword Discovery: Find and eliminate underperforming keywords that lower
click-through rate and raise PPC costs.
PPC Ad Creation: Create relevant PPC ad groups and write targeted, compelling Bing
text ads that drive clicks and conversions.

4. Bing SEO Keyword Tools
Proper keyword management is equally important for organic search engine keyword
optimization. If you need help with SEO for Bing, WordStream's Keyword Management for
SEO platform is an affordable way to increase relevance and rankings while improving
productivity. Our Bing keyword tools for SEO include:
Keyword Search and Suggestion Tools
Personalized, Continuous Keyword Discovery Tools
Competitive Keyword Research Tools
Keyword Grouping Tools
Just as keyword groups correspond to a high-performance PPC structure, they can inform your
site's information architecture. An organized website taxonomy is not only user-friendly, it's
easier for Bing and other search engine spiders to crawl and index. In addition, tightly related
keyword groups help you create more targeted, specific Web content, improving your Bing
rankings and increasing Web traffic.
Try WordStream's Bing Keyword Tools Free
Both our SEO and PPC Bing keyword solutions are available to try free. Sign up for a free trial
today or contact us to set up a live demo.