For more information visit www.wordstream.com Want to make a big impact, in not a lot of time? Believe it or not, you can significantly improve your AdWords results in just 20 minutes per week — we'll show you how! In this webinar, WordStream's Search Strategy Team Managers Tim Warner and Sam Boyd will show you: - 5 guidelines for achieving success in Google AdWords - How to make an impact on your PPC campaigns in less than half an hour per week! - Some common problems we see in PPC accounts -- you'll be shocked! After watching this webinar, you'll understand how to develop a consistent, effective plan of action for PPC.

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Webinar:
The 20 Minute PPC Work
Week
Tim Warner and Sam Boyd
August 8th 2013

2. Today’s Agenda
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• Some shocking yet common problems we see in PPC accounts
• 5 guidelines for achieving success in Google AdWords
• Introducing the 20-Minute PPC Work Week
• How to make the most of WordStream’s PPC Advisor and the
20-Minute PPC Work Week

3. Take Part in Live Blogging on Twitter / Google+
• Include the hashtag #20minppc in your Google+ status
updates,Twitter tweets,, etc.
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4. Speaker Introductions
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• Tim Warner and Sam Boyd
– Search Strategy Team Managers
– 10+ Years experience Helping SMB’s
navigate the search marketing landscape
– WordStream Certified
– AdWords Certified
– Boston Sports Fans

5. Let’s learn a little about you….
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6. Poll Question 1: How much time do you spend
doing PPC work every week?
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a) I'm supposed to do work in my PPC account every
week?
b) < 1 hour / week
c) 1-10 hours / week
d) 10-39 hours / week
e) +40 Hours / week - it's my full time job!

7. Poll Question 2: What's your biggest Time Sink in
PPC Management?
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a) PPC Bid Management
b) Reporting & Analysis
c) Ad Text Authoring
d) Keyword Research / Negative Keyword Research

8. PPC Trivia!
5 Quick Questions about AdWords Accounts
1. How often do small businesses (spending
under $5k / month on AdWords) do work in
their AdWords account?
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Answer:
• 50% of them don’t even check once per month
• 25% haven’t done anything in the last 90 days
• Agencies & advertisers score the same

9. PPC Trivia! (Continued)
2. What percentage of AdWords
accounts have used at least 1
negative keyword in the last 90 days?
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Answer:
• Less than 50%
• And 20% of them have yet use a negative
keyword… ever…

10. • Baseline your performance
• A free, instant PPC audit in
under a minute!
• Grades your AdWords
account performance based
on the 8 PPC metrics that
really matter
• Compares how you’re doing
against other accounts of
similar size (monthly spend)
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Grade Yourself! http://www.wordstream.com/google-adwords
www.wordstream.com/google-adwords

11. What will you learn? http://www.wordstream.com/google-adwords
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www.wordstream.com/google-adwords

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50% of accts have
not been optimized in
30 days and 25% in
the last 3 months!
1 in 4 accounts have
zero negative keywords.
Low Quality Scores
wreak havoc on
campaign performance

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The Average AdWords Account for
Small & Medium Businesses.

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At WordStream, we’ve …
 Analyzed thousands of accounts.
 Talked to thousands of different users
 Shared findings with our partners @ Google
We summarized the findings into just 5 things
you need to know!
5 Things that we know to be true
about achieving AdWords Success

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But the right tools,
techniques and education can
make it a LOT EASIER.
1. PPC is Hard…

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A little work every week on your
AdWords campaigns can deliver
big dividends.
2. You get what you put in…

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Pause, fix or kill irrelevant,
underperforming keywords to
maximize ROI.
3. Keep your PPC house clean

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Knowing what you want
defines and simplifies your
workflow.
4. You gotta have goals

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Give the searcher a direct link
to what they are looking for
5. Succeeding in PPC is all about
relevance

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Google Wants Advertisers to be Relevant
Relevancy
&
Quality
Score
How does Google keep this eco-system working?
CustomersAdvertisers

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How Quality Score is Calculated

22. Introducing the 20 Minute PPC Work Week!
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23. Path To Success – The 20 Minute PPC Work Week
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24. Automated and
Actionable Alerts
Hours of Analysis
done for you
20 minute workflow

25. Path To Success – The 20 Minute PPC Work Week
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26. Summary: How to Make the Most of PPC Advisor
• Most Advertisers AdWords accounts are a disaster
• Review the 5 Habits of Successful PPC Marketers
• Importance of Quality Score
• Think of PPC campaign work as a recurring weekly
task.
• WordStream PPC Advisor enables the 20 minute
PPC Work Week, an impactful PPC workflow for
managing AdWords accounts
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28. Your Questions
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Thank you for attending WordStream’s webinar on: The 20 Minute
PPC Work Week. #20minppc
Benchmark your account today!
http://www.wordstream.com/google-adwords
Don’t forget to sign up for our Free Trial:
http://www.wordstream.com/ppc-free-trial
Or contact us directly:
Sam Boyd
sboyd@wordstream.com
Tim Warner
twarner@wordstream.com
http://twitter.com/twarner83