1. #WordPressInsider @MichelleCast
fabook.com/WordPressInsider

2. Tell Us What You Think
FACEBOOK : facebook.com/WordPressInsider
Twitter: #WordPressInsider @MichelleCasti
Win: 1 Hour consultation to help you design you
WordPress based ecommerce solution
#WordPressInsider @MichelleCasti

3. Agenda
Planning
Available Solutions
Case Studies
Audience case studies
Questions
#WordPressInsider @MichelleCasti

4. Planning: Real Products
 How many?
 Do you need options/variations support?(e.g Color, size)
 How do you want to calculate Shipping Costs
 Flat fee
 Weight depended
 Free shopping ( Minimum order may be a condition )
 Do you need inventory management?
#WordPressInsider @MichelleCasti

5. Planning Digital products
Video, Audio, eBooks
 What is you proffered delivery method?
 Expiring link
 Password protected
 Do you want the customers to download the
product or use online?
 What level of content Protection do you need?
 Limit IP address the access content
 Use expired links for video and audio
#WordPressInsider @MichelleCasti

6. Planning: Payment processing
 PayPal only?
 Direct processing of credit cards - requires a merchant
account and a gateway.
 What currency are you going to use?
 Do you need to charge reoccurring fees?
 Cancelation handling?
 Do you want to offer discounts? Coupons? Trials
#WordPressInsider @MichelleCasti

7. Planning: Customer Management
 Emails sent as a result of a purchase
 Would you like to create a client data
base?
 Auto responders
#WordPressInsider @MichelleCasti

8. Solutions: Payments Processing
 PayPal –
 Easy to use and setup
 No fees if not used
 Takes time to get your
money
 Direct credit card
processing –
requires a merchant account and a gateway
#WordPressInsider @MichelleCasti

9. Solutions: Online shopping carts
 PayPal –
 Easy to use and setup
 No fees if not used
 Takes time to get your money
 Shopping Carts: PermiumWebCart 1ShoppingCart
 Monthly fees $40~$100 ( Does not include merchant
account cost )
 Offer tons of options
 Robust solutions
#WordPressInsider @MichelleCasti

10. Solutions: Shopping cart plugins
Simple WP shopping cart
eShop
Shopp Cart66
WooCommerce
#WordPressInsider @MichelleCasti

11. Solutions: Membership Plugins
 S2 Member –
 FREE when using only PayPal
 Support expiring links
 WishList member –
 Very popular
 Robust support
 Easy to use
#WordPressInsider @MichelleCasti

12. Case Study: Membership Site
 WishList member plugin
 PremiumWebCart
 Direct credit card processing
Using Exact gateway – Was implemented especially
for us
 Aweber for Auto responder
 Videos hosted on Amazon S3 and played with Easy
Media Player
#WordPressInsider @MichelleCasti

13. Case Study: Online Store
 WooTheme’s theme
 WooCommerce plugin
 Direct credit card processing using a supported
gateway
 “Table Rate” shipping extension
 Product Importer Deluxe
#WordPressInsider @MichelleCasti

14. Case Studies
What is you case?
#WordPressInsider @MichelleCasti

15. Need help?
WordPress Beyond the Basics workshop -
March 10
 Making your site look great with WordPress themes
 Adding functionality to your site with plugins and widgets
 Search Engine optimization
 Website Maintenance
Signup before Friday and get 1 hr FREE ecommerce
consultation + WooThemes ecommerce
extensions
#WordPressInsider @MichelleCasti

16. Connect With Me:
Email: Michelle@CastilloMediaGroup.com
LinkedIn
Twitter
Facebook ( Feel Free to Like us  )
Website: WordPressInsider.org