Presentation to Jump Start Your EFT practice group. Dec 6 2011

2. Online market – what is it?
Search Bounce
Engines
Desired
Referring Your Website action
Sites
Look
Around
Direct and leave
Traffic

3. What is keyword research?
 Based on statistics that is gathered by Google
 Tells you what people are interested in, and in what relative
numbers. Better yet, it reveals the actual language people
are using when they think about those topics, which provides
you with insight on how to converse with them.

4. Why do keyword research?
By knowing what people search for you are
able to:
 Create content that answers your market
expectations
 Optimize your web pages so that they are
found when a potential client searches the
web for the services you offer
 Create efficient paid search campaigns

5. Keyword Research Using Google Keyword Tool

6. Keyword Research with Google Keyword Tool
eft tapping for weight loss - 260
eft for weight loss -1900
eft healing - 880
eft manual free download - 320
eft en español - 1600

7. How to start
 Make a list of every possible search term that people
might use when searching for whatever you’re selling.
 Avoid stand-alone words that are too general, such as
“travel”.
 Put yourself in your Customer’s Shoes, ask yourself:
What problem does my product or service solve for my
typical customer?
 Check out Your Competition
 Use Google Keyword Tool to find out search
volumes, keywords ideas and competition
 Pick the top 10~20 keywords

8. A word about Search Engine Optimization
Search engines have a selfish interest in providing the
best search results possible
Your job is to make YOUR Web pages the most
relevant pages available for your business related
keywords.
External links help Google validate the quality and
relevancy of your website .

9. Keywords & Content
Good
Content
Repeat Better
Visits SEO
Keywords
More More
Links Traffic

10. Content is king: Write better copy
 Creating fresh, engaging content helps build a loyal
following and attract links.
 Good content creates natural links
 Good content bring repeat visits
 Good content likely to cover long tail keywords that
your market is looking for
 The secret for writing great website copy is simple: use
keyword, the words people use when they
search, within your website copy

11. Google Webmaster Tools

12. Google Analytics – Visitors Stats

13. Google Analytics – Traffic Sources

14. Google Analytics - Keywords

15. About your domain name
 The domain name of your website can have a significant
impact on the results you achieve.
 Good keywords in the domain name can assist in ranking
higher in the search engine. Ideally you would want to have
the exact match keyword in your domain name.
Examples
 EftForWeightLoss.com
 EftForWeightLoss.ca
 EftPractitioner.com
 EftPractitionerVancouver.com

16. About Websites
 I highly recommend WordPress
 SEO Friendly by design
 Our clients love WordPress because it allows them to
freely edit all of their site
content, images, documents, videos, navigation and
more without being a web developer or having a
technical knowledge
 Easy integration with social media
 Easy to expand as you grow

17. Resources
 Google Webmaster Tools:
www.google.com/webmasters/tools
 Google Keyword tool
adwords.google.com/select/KeywordToolExternal
 Key word research guide by Wordtracker
http://www.wordtracker.com/academy/keyword-
research-guide

18. Special offer – Website setup Gold Package
 Keyword Research  Bonus
 Help you pick and register a domain name
 Help you plan the content of your site
 Guide you through registering your domain
 Walk you through web hosting set up•
 Setup email account (you@yoursite.com)
 Install a premium template of your choice
 Basic customization theme header & colors
 Create a Favicon for your site
 Setup the basic search engine optimization features and instruct you how to
use them
 45 minutes WordPress orientation session
 Setup and integrate Google Analytics Account
 Setup Google Webmaster account
 Free email support for four weeks
 Social media integration features

19. Price and schedule
Regular prices is $895 (+taxes for Canadians)
Bonuses:
 Keyword Research
 One year free hosting value - $66
Payment options: 3 instalments of $300 each or
5 instalments of $185 each
Not included: Domain name ($13 / year) , Hosting : $5~6 a month, copy
Schedule:
 Work will start within 3 business day after first payment.
 Your website will be up within 3 weeks.

20. Connect With Me:
Email: Michelle@CastilloMediaGroup.com
LinkedIn
Twitter
Facebook ( Feel Free to Like us  )
Website: WordPressInsider.org