Sarah proposes opening family activity resorts that offer a variety of winter and summer activities, restaurants, accommodations, and babysitting services. The resorts would target families with children ages 0-99 from around the world. Market research found 100% interest from survey respondents, with 33% saying they would use such resorts weekly. Financial projections estimate 50% of customers would pay $50 per day, with family discounts. Sarah plans to open the first resorts in Europe and countries without reliable snow, and will conduct more market research and seek financial backing to help expand globally.

1. ACTIVITY HALL Sarah Hahnemann Women‘s Business Leadership Part I Professor Frey 12/8/2010

4. TARGET CUSTOMER Age: 0-99 Gender: Male/female Geography: Different countries all over the world