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The ‘web of things’ or ‘internet of things' simply describes the relationship between human beings and everyday objects using the internet. A world where lighting is controlled by the genre of music being played and our fridges notifying us that we need more juice to replace the vitamins lost on the cycle commute is a very real one. The ‘web of things’ is happening. An era of devices that intertwine with our clothing and bodies (wearable technology) is upon us. If you are to cast your minds back to 2010 and the release of the iPad and recall the cries of ‘Why? Why would we need such a product? How does this help me in life?’ And look at us now, eagerly awaiting the next iteration and it’s accompanying accessories. The same thing will inevitably happen when the impending wearable technologies crash over us. Google Glass, Samsung and Apple’s smart watches will change the way we consume products, socialise and work. This week’s Identica Insight delves under the skin of the wearable tech world.
Identica Insight 11 Wearable Technology
Identica Insight 11 Wearable Technology
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A MONTH OF IDEAS - OCTOBER 2015 by the Strategic Planning of Brand Union Paris 1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you... See you next month.
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A MONTH OF IDEAS - MAY/JUNE 2016 by the Strategic Planning of Brand Union Paris 1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you... See you next month.
BU Paris - A MONTH OF IDEAS - May/June 2016
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Aol. Case Study
Aol. Case Study
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A MONTH OF IDEAS - NOVEMBER 2015 by the Strategic Planning of Brand Union Paris 1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you... See you next month.
BU Paris - A MONTH OF IDEAS - November 2015
BU Paris - A MONTH OF IDEAS - November 2015
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Luxottica wholesale
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Jenny Tang
Mergers, acquisitions, and spin-offs are tricky operations. By keeping these seven crucial questions in mind, companies can ensure that their brand doesn't get lost in the clutter.
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The ‘web of things’ or ‘internet of things' simply describes the relationship between human beings and everyday objects using the internet. A world where lighting is controlled by the genre of music being played and our fridges notifying us that we need more juice to replace the vitamins lost on the cycle commute is a very real one. The ‘web of things’ is happening. An era of devices that intertwine with our clothing and bodies (wearable technology) is upon us. If you are to cast your minds back to 2010 and the release of the iPad and recall the cries of ‘Why? Why would we need such a product? How does this help me in life?’ And look at us now, eagerly awaiting the next iteration and it’s accompanying accessories. The same thing will inevitably happen when the impending wearable technologies crash over us. Google Glass, Samsung and Apple’s smart watches will change the way we consume products, socialise and work. This week’s Identica Insight delves under the skin of the wearable tech world.
Identica Insight 11 Wearable Technology
Identica Insight 11 Wearable Technology
Michael Nash
A MONTH OF IDEAS - OCTOBER 2015 by the Strategic Planning of Brand Union Paris 1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you... See you next month.
BU Paris - A MONTH OF IDEAS - October 2015
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A MONTH OF IDEAS - MAY/JUNE 2016 by the Strategic Planning of Brand Union Paris 1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you... See you next month.
BU Paris - A MONTH OF IDEAS - May/June 2016
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Aol. Case Study
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A MONTH OF IDEAS - NOVEMBER 2015 by the Strategic Planning of Brand Union Paris 1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you... See you next month.
BU Paris - A MONTH OF IDEAS - November 2015
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Luxottica wholesale
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Jenny Tang
Mergers, acquisitions, and spin-offs are tricky operations. By keeping these seven crucial questions in mind, companies can ensure that their brand doesn't get lost in the clutter.
7 Questions About Your M+A
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IT’S THE BEGINNING OF A NEW YEAR WHICH MEANS GYMS ARE OVERCROWDED AND NEW DIETS ARE PAINFULLY BEDDING IN. But what will health mean to us all in 2014? We know that consumers are increasingly knowledgeable, regarding their own health and actively taking preventative measures to manage it. Identica have highlighted five trends that will impact many of us as we strive to monitor and improve our personal health.
Identica Bitesize 170114 Health on the Horizon
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We’re seeing a rise in anomalistic design. Design that inspires or discourages within an instant. A conscious effort is being made by some brands to not aesthetically conform. Anti-design. These examples bask in their unusual morphology and design. Weird but wonderful, this micro-trend certainly challenges consumers to think again about what we pass as ‘normal’.
Identica insight 01 Sexy Ugly
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A MONTH OF IDEAS - SEPTEMBRE 2015 par le Planning Stratégique de Brand Union Paris Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous... Rendez-vous le moins prochain.
BU Paris - A MONTH OF IDEAS - Septembre 2015
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Melissa Andrada, Digital Strategist at Wolff Olins, speaks about the road she took to get where she is today.
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Living our Purpose means that across the MUP organization, we are unified in our approach and collaborative in our efforts to make a difference in the lives of the people we touch. This effort applies to everything we do — from our scientific methodology, to our manufacturing processes, to the tone, look, and feel of our communications.
MUP Corporate identity - Brand Strategy
MUP Corporate identity - Brand Strategy
Abdelrhman Tantawy
Siegel+Gale Credentials
Siegel+Gale Credentials
siegelgale
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Carteis olímpicos 6
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WO ON BRAND
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Our work for some of the world’s best known real estate brands.
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Ray+Keshavan | The Brand Union – Real Estate
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V&A Case Study
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An editorial style guide is an essential tool for organizations that want to maintain consistency in their written communications. This is Brighter Collective's editorial style guide.
What is an Editorial Style Guide?
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andrewrkaufman
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Sergey Khromov-Borisov
Our work for some of the world’s best known Financial Service brands.
Ray+Keshavan | The Brand Union – Financial Services
Ray+Keshavan | The Brand Union – Financial Services
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When we take on big challenges, like innovation, it’s tempting to jump to big solutions. But sometimes, it’s the small things that matter most. Small is in the detail. And small often requires big thought. But when creating sustainable systems that support change there is power in small. Here are ten (tiny) lessons we’ve learned at Wolff Olins where thinking small can have a big impact.
Ten learnings on thinking small for big impact
Ten learnings on thinking small for big impact
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IT’S THE BEGINNING OF A NEW YEAR WHICH MEANS GYMS ARE OVERCROWDED AND NEW DIETS ARE PAINFULLY BEDDING IN. But what will health mean to us all in 2014? We know that consumers are increasingly knowledgeable, regarding their own health and actively taking preventative measures to manage it. Identica have highlighted five trends that will impact many of us as we strive to monitor and improve our personal health.
Identica Bitesize 170114 Health on the Horizon
Identica Bitesize 170114 Health on the Horizon
Michael Nash
We’re seeing a rise in anomalistic design. Design that inspires or discourages within an instant. A conscious effort is being made by some brands to not aesthetically conform. Anti-design. These examples bask in their unusual morphology and design. Weird but wonderful, this micro-trend certainly challenges consumers to think again about what we pass as ‘normal’.
Identica insight 01 Sexy Ugly
Identica insight 01 Sexy Ugly
Michael Nash
Heathrow Express Case Study
Heathrow Express Case Study
Wolff Olins
Deck presented by Amy Lee at the December Corporate Member Meeting at BASF
The New Mainstream
The New Mainstream
Sustainable Brands
A MONTH OF IDEAS - SEPTEMBRE 2015 par le Planning Stratégique de Brand Union Paris Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous... Rendez-vous le moins prochain.
BU Paris - A MONTH OF IDEAS - Septembre 2015
BU Paris - A MONTH OF IDEAS - Septembre 2015
BRAND UNION PARIS
Melissa Andrada, Digital Strategist at Wolff Olins, speaks about the road she took to get where she is today.
Melissa Andrada of Wolff Olins
Melissa Andrada of Wolff Olins
NY Creative Interns
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BU Paris - A MONTH OF IDEAS - November 2016
BU Paris - A MONTH OF IDEAS - November 2016
BRAND UNION PARIS
Work Samples 05052016 v1 SHORT
Work Samples 05052016 v1 SHORT
Michael Nash
Littlewoods Case Study
Littlewoods Case Study
Wolff Olins
New Museum Case Study
New Museum Case Study
Wolff Olins
First Direct Case Study
First Direct Case Study
Wolff Olins
Living our Purpose means that across the MUP organization, we are unified in our approach and collaborative in our efforts to make a difference in the lives of the people we touch. This effort applies to everything we do — from our scientific methodology, to our manufacturing processes, to the tone, look, and feel of our communications.
MUP Corporate identity - Brand Strategy
MUP Corporate identity - Brand Strategy
Abdelrhman Tantawy
Siegel+Gale Credentials
Siegel+Gale Credentials
siegelgale
ARTE
Carteis olímpicos 6
Carteis olímpicos 6
mariapousa
WO ON BRAND
WO ON BRAND
Wolff Olins
Our work for some of the world’s best known real estate brands.
Ray+Keshavan | The Brand Union – Real Estate
Ray+Keshavan | The Brand Union – Real Estate
Ray+Keshavan | The Brand Union
V&A Case Study
V&A Case Study
Wolff Olins
An editorial style guide is an essential tool for organizations that want to maintain consistency in their written communications. This is Brighter Collective's editorial style guide.
What is an Editorial Style Guide?
What is an Editorial Style Guide?
andrewrkaufman
Suedtirole case
Suedtirole case
Sergey Khromov-Borisov
Our work for some of the world’s best known Financial Service brands.
Ray+Keshavan | The Brand Union – Financial Services
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Identica Bitesize 170114 Health on the Horizon
Identica Bitesize 170114 Health on the Horizon
Identica insight 01 Sexy Ugly
Identica insight 01 Sexy Ugly
Heathrow Express Case Study
Heathrow Express Case Study
The New Mainstream
The New Mainstream
BU Paris - A MONTH OF IDEAS - Septembre 2015
BU Paris - A MONTH OF IDEAS - Septembre 2015
Melissa Andrada of Wolff Olins
Melissa Andrada of Wolff Olins
BU Paris - A MONTH OF IDEAS - November 2016
BU Paris - A MONTH OF IDEAS - November 2016
Work Samples 05052016 v1 SHORT
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Littlewoods Case Study
Littlewoods Case Study
New Museum Case Study
New Museum Case Study
First Direct Case Study
First Direct Case Study
MUP Corporate identity - Brand Strategy
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Siegel+Gale Credentials
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Carteis olímpicos 6
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WO ON BRAND
WO ON BRAND
Ray+Keshavan | The Brand Union – Real Estate
Ray+Keshavan | The Brand Union – Real Estate
V&A Case Study
V&A Case Study
What is an Editorial Style Guide?
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Suedtirole case
Suedtirole case
Ray+Keshavan | The Brand Union – Financial Services
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When we take on big challenges, like innovation, it’s tempting to jump to big solutions. But sometimes, it’s the small things that matter most. Small is in the detail. And small often requires big thought. But when creating sustainable systems that support change there is power in small. Here are ten (tiny) lessons we’ve learned at Wolff Olins where thinking small can have a big impact.
Ten learnings on thinking small for big impact
Ten learnings on thinking small for big impact
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Mary Meeker, one of Fortune Magazine’s “ten smartest people in tech”, released her latest set of internet trends data in May. The report, which has been trending ever since, provides an eye-popping picture of future internet tends. It can be found at: http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 At Wolff Olins we’re big fans. It was Mary's ‘Reimagination of Everything’ that really captured our attention. In this section of her presentation she takes takes numerous categories and shows how they have been reimagined by social / mobile / local. Inspired by her ideas, a group of us got together to imagine the future of these categories, providing the ‘Next’ to Mary’s ‘Then: Now’. Our predictions follow.
Then, Now, Next
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WOLFF OLINS ON BRAND 2011
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Very Case Study
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