Are you up to date? Are you in the know?
In this presentation we get into the thick of it. We cover:
- The 9 biggest problems that modern marketers face
- 26 online advertising stats
- 26 email marketing stats
- Audience segmentation best practices
- The effectiveness of 11 different marketing channels
- And tons more!
Check out the 2014 State of Digital Marketing.
And don't forget to watch out for the five steps you need to take to find success in today's complicated world of digital marketing!
5. 5 Steps to Digital Marketing Success
1.
Capturing,
organizing and
integrating
customer data
2.
Translating
data into
insights and
audiences
3.
Establishing
Strategy for
engagement
and budget
4.
Executing
tailored
strategy across
channels
5.
Measuring ROI
to continually
improve
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1101001
0010110
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8. Time Consumers Spend with Devices and
Media
Television
Com
puteratW
ork
Com
puteratH
om
e
M
obilePhone
DigitalTablet
Gam
eConsole
Radio
N
ew
spapers
2.26
6:38
6:51
27:08
7:447:50
8:53
11:40
30:00
25:00
20:00
15:00
10:00
5:00
0:00
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9. Time Spent on Social, by Country
(in Hours per Day)
Argentina
M
exico
UAE
Brazil
South
Africa
Indonesia
Turkey
India
Canada
USA
Australia
UK
China
Germ
any
South
Korea
Japan
5.0
4.0
3.0
2.0
1.0
0.0
4.3
3.8
3.3
3.1
3.0
2.8
2.5
2.4
2.3 2.3
2.1
1.9
1.5
1.4
1.0
.8
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10. Percent of Adults Using Social Each Week
(By Age)
80%
70%
60%
50%
40%
30%
20%
10%
0%
All Adults 18-35 35-49 50%
56%
78%
66%
36%
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13. What Information We Gather
(by Percent of Marketers)
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80%
70%
60%
50%
40%
30%
20%
10%
0%
First
Name
Last
Name
Date of
Birth
ZIP
Code
Full
Mailing
Address
Country Phone
Number
Mobile
Phone
Gender Only
Email
78%
74%
52%
73%
40% 43%
37%
23% 24%
16%
18. How Consumers See Mobile Advertising
(2010 vs 2013)
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I would be
interested in
receiving ads on my
mobile phone
I am willing to
accept ads on my
mobile phones were
I to receive
something of value
in exchange
I am likely to buy
products I see
advertised on my
mobile phone
I would be
interested in using
my mobile phone to
make purchases in a
store
5%
7%
(up 45%)
12%
18%
(up 46%)
6%
9%
(up 65%) 10%
18%
(up 72%)
20%
15%
10%
5%
0%
19. Internet Ad Revenues by Industry
(2012 vs 2013)
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20%
15%
10%
5%
0%
RetailFinancial
Services
AutoTelecomLeisure
/Travel
Computing
Products
Pharma &
Healthcare
MediaEntertain-
ment
12%
5%
9%
4% 4%
6% 6% 6%
8%
7%
8% 8%
12%
13% 13%
14%
20% 20%
20. Online Ad Spending
(Q3 2012 vs Q3 2013)
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$210 $296
$174
$194
$527
$430
23%
12%
41%
$1,017
$813
25%
Q3 2012 Q3 2013
General
Display
Classifieds Search and
Directories
22. Thank you for viewing!
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