Adventures with Petey the Retargeting Pixel continue! In this, the second part of our Petey the Pixel series, Petey dives straight into three different retargeting strategies your business can use to find success online. He'll break down (in Petey's characteristically simple and clear way) how to use retargeting for brand awareness, product promotion and lead generation. Take it away, Petey!

1. Adventures in
Retargeting
with Petey the Pixel
Part 2: Three Ways to use Retargeting to Find
Success Online

2. Hi everybody!
I’m Petey the Pixel, and today I’ll be
taking you through three strategies
for retargeting. Are you ready?
Follow me!
Oh! If you haven’t met me
yet, check out my first
adventure in “Introduction
to Retargeting with Petey the
Pixel” (that’s me!).

3. Below me is your awesome
website.
Looks sweet!
If you remember, I live here,
chilling out until someone
knocks on the door, wanting
to engage with your business.

4. As soon as someone clicks
through to your website I get a
knock on my door and I perk
up, ready to spring into action.
“knock,
knock”!

5. There are a few ways I’m useful to your
business, and today I’ll teach you all
about them:
1. Increasing Brand Awareness
2. Product Promotion
3. Lead Generation
Sound good?

6. Let’s say this dapper fellow in the
top hat came to your website
there on the right. But for
whatever reason, he decided not
to buy or convert how you
wanted him to.
Isn’t there something we can do?!
Increasing Brand Awareness with Petey the Pixel

7. I know! I’ll just show him an
ad you’ve designed (oh so
cleverly) that focuses on
how awesome your business
is in general!
But hmm, there’s no
specific product or
lead-generation page
that he bounced from!
What should I show
him?
What if I follow him
around the internet!
Increasing Brand Awareness with Petey the Pixel

8. Your business’ awesome
brand awareness retargeting
ad talking about the best
parts of your business!
Increasing Brand Awareness with Petey the Pixel

9. Oh yeah! I
remember your
awesome business!
Increasing Brand Awareness with Petey the Pixel
I don’t know if he’s going
to re-engage with your
brand and convert yet,
but I bet he’ll remember
your awesome business
for next time!

10. Now let’s say this beautiful young
lady is checking out your website’
s newest product (that
whatchamacallit there on the
right). But before she clicks “Buy”
she gets distracted and bounces.
Oh no! Will we lose her forever!?
Product Promotion with Petey the Pixel

11. Product Promotion with Petey the Pixel
And I can show her an ad you
made (aren’t you brilliant!)
focused on the exact product
she was interested in!
I know! I’ll follow
her to her favorite
online newspaper!

12. Your business’ awesome
product promotion ad
featuring the exact
product she was interested in!
Product Promotion with Petey the Pixel

13. Here’s a suggestion for if she
hadn’t clicked through: include
a 10% discount in your product
promotion retargeting ad.
That’ll encourage a conversion!
Awesome! She remembered how
awesome your product was and
clicked-through on your ad.
I’m so happy!
Product Promotion with Petey the Pixel

14. What if this rad young rascal
came to your lead generation
landing page, and loved the ebook
you were offering but suddenly
got really hungry and bounced?
If only there were some way of
seeing him again!
Lead Generation with Petey the Pixel

15. I know he’s interested in your
awesome ebook so I’ll show
him an ad which hints at some
of the cool stuff you’ve
included in it!
What if I sneak after
him and meet him at
his favorite music
streaming site?
Lead Generation with Petey the Pixel

16. Your business’ awesome lead-gen
retargeting ad, offering a glimpse at all
the value in your email-gated ebook!
Lead Generation with Petey the Pixel

17. ebook!
Awesome! He clicked through
on your retargeting ad and
now he’s become a valuable
lead. Next stop, sales!!
Lead Generation with Petey the Pixel

18. Alright!!
That’s all the time I have today. Hopefully that’s
given you a bit of insight into how I can help your
business find success online!
Thanks for hanging out!

19. Oh!
I almost forgot!
If you have any more questions about
retargeting or Petey the Pixel, head over
to the Wishpond Blog.
It’s chock full of awesome articles that I’m
sure will answer any question you have!

20. Thanks Petey!
Check out the Wishpond Blog or
Wishpond.com for more on
Retargeting and to access
Wishpond’s retargeting tool
And if you want, you can share
Petey with the world!