Facebook, Twitter, Google+, Pinterest, Instagram... Each one of these major social networking sites gives you an amazing opportunity to begin the sales cycle through nurturing relationships, and amplifying your brand. But how do you get the lucrative email from your Fans and Followers? How do you take your social relations further along in your sales conversion? In this presentation, I give you tried and tested methods to reach your markets - and get email leads - from the top 5 social networking sites.

1. 25 Tips:
Email Lead
Generation
from Social
Media

3. Table of Contents:
1
Facebook
2
Twitter
3
Pinterest
4
Google+
5
Instagram

4. 1
Facebook

5. Facebook
1
2
3
Run sweepstakes:
● email-gated Facebook
sweepstakes or Facebook
contests
Give email-gated discounts:
● Host coupons or group
coupons directly on your
Facebook Page
Post links to email-gated landing page:
Give away content for an email:
● webinar
● industry related ebook
● product tips and how-to’s

6. Facebook
4
5
Make a newsletter
sign-up Tab:
● customize
newsletter tab
● entice with
exclusive offers
Host a Facebook event, with your own email-gated
landing page:
● Use your own email-gated landing page for RSVP’s
● (don’t use Facebook’s event RSVP app - which
doesn’t give you email lead generation options)

7. 2
Twitter

8. Twitter
1
Host an email-gated contest:
● Contest on Twitter (vote contest,
photo contest, video contest,
etc.)
● Email-gate it (yup, you can do
that! With our app)
2
Use your bio to link to an emailgated landing page:
● Don’t miss this easy opportunity
3
Entice emails with coupons:
● Host your business coupons directly on Twitter

9. Twitter
4
5
Use Twitter Lead Generation
Cards:
● get emails in the same sort
of way you’d get emails from
your website landing pages
Post links to email-gated
content:
● Give away compelling
content for the cost of an
email
● use niche hashtags to
market

10. 3
Pinterest

11. Pinterest
1
2
3
Create a “free stuff” Board:
● link back to your emailgated website content
Offer exclusive deals:
● coupons and deals get
repinned
● create coupons on your
website
Host a “Pin it to Win it” Contest:
● email-gated page

12. Pinterest
4
5
Entice pinners with images:
use lifestyle images such as:
● food
● crafts
● fashion
Use Rich Pins:
● Rich pins automatically
update real-time info from
your website (such as
prices)
● increase traffic to your site

13. 4
Google+

14. Google+
1
Target with Circles:
● Segment Following to target posts
2
Join Communities:
● find niche G+
Communities
● join and engage
● share email-gated landing
page links
3
Entice emails with coupons: Updates to customers,
Communities, and use hashtags

15. Google+
4
5
Host contests:
● email-gated contests (i.e.
essay contest, vote contest ,
photo caption contest)
● image, details
● market with hashtags,
Communities, Circles
Host Google+ Hangouts:
● interactive video chat
● email-gate participants
● email-gate viewers

16. 5
Instagram

17. Instagram
1
2
3
Instagram photo contest:
● photo share love
● use contest specific
hashtag, email-gate
Events:
● Business and private events
● Behind the scenes look
● RSVP via email
Email-gated coupons:
● authentic product image
● hashtags - product and campaign
Starbucks rocks Instagram. This cool
stop motion video showing behind the
scenes look at staff preparing for the
holiday rush.

18. Instagram
4
5
Geo-tag updates:
● mobile social sharing site
● geo-tagging engages locale
● more traffic to email-gated
events and landing pages
Focus on your customers:
● very personal, authentic type
site
● share follower photos, tag,
quick comment responses
● develop cool brand image
● post email-gated content
Coca Cola knows how to focus on their
customers, by hosting Instagram photo
contests, and posting the many
winners.

19. More Resources...
Best practises and tips for the top social media platforms:
● The Top 8 Methods to Generate Email Leads Through
Facebook
● 6 Sure-fire Methods to Generate Email Leads Using Twitter
● 9 Ways to Use Pinterest to Drive Traffic to Your Blog
● How to use Google+ to Promote your Blog
● 52 Tips: How to Market on Instagram
Best practices and tips for your email marketing campaigns:
● 8 Steps to Write Email Copy that Converts
● 10 Sure-Fire Subject Line Formulas for Your Email Marketing
Campaigns
● 15 Email Automation Stats that Might Surprise You

20. Thank you for viewing!
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