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Tech Soup Presentation Jan 2010

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WiserEarth .
WiserEarth .

A presentation given by Peggy Duvette, Executive Director of WiserEarth, at the San Francisco Online Community Report Meetup Group. It is a free monthly gathering through TechSoup of online community managers, enthusiasts, and innovators to meet and discuss tools and strategies for building and managing effective communities. Peggy presented WiserEarth success stories and challenges around online community building.

TechnologyNews & Politics
1 of 14
Online Community Building Online Community Report MeetUp TechSoup January 2010
The Online Ecosystem ,[object Object],Source: Common Knowledge 

Social Media Derives its Power Thru Trust Source: Faris Yakob http://tinyurl.com/c8c256
And Different Rules Apply Confidential Source : Neil Perkin ‘What’s Next in Media’ (Slide 9)
Start with a Purpose in Mind ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential Can you devote enough Capacity, if not rethink!
Slowly build your audience / collaborators ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential
Experiment & Get Tool Mix Right Adapted from: Christian Renaud, Technology Intelligence Group
Understand and nurture your community ,[object Object]
Segment Your Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Know your community's ecology and who to give attention to.
Building Online Community ,[object Object],[object Object],[object Object],[object Object],[object Object],6 fundamentals rules for nurturing online communities
Building Online Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lesson learned with WiserEarth ,[object Object],[object Object],[object Object],[object Object]
A few resources to explore ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU [email_address]

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Tech Soup Presentation Jan 2010

Editor's Notes

  1. Years ago, an organization was thinking of its own website when thinking online Now it is amore complex foot print. There are various presences online. Eco system: inter connected network
  2. A stranger’s recommendation on Amazon rates higher than everything but information from someone you know Social media is growing at the expense of traditional media
  3. You have to have the right mindset, give up control for the benefits of other people carrying your message
  4. What are you trying to accomplish with social media and your online community?
  5. What are you trying to accomplish with social media and your online community?
  6. Experiment for free before building anything too complex – plug WiserEarth Look for the right mix of online / offline communications – because we’re human and trust is hard to establish if you don’t hear a voice or see a face.
  7. Mention WiserEarth power user types here – no need for extra slide