Highlights of our work over the last 12-18 months.

1. Hello.
It’s Mobile Interactive Group…
www.migcan.com
Mobile Interactive Group mobile@migcan.com

2. full service mobile
MOBILE MOBILE MOBILE MOBILE
DESIGN WEBSITE APP MARKETING
www.migcan.com
Mobile Interactive Group mobile@migcan.com

3. Mobile Websites
www.migcan.com
Mobile Interactive Group mobile@migcan.com

4. Global m-site
 Provides an integrated, easy to use, rich mobile web
experience to users worldwide
 Automatically detects the users country and device language
 Download the Skype application for their mobile, enabling
access to content, product information and support
www.migcan.com
Mobile Interactive Group mobile@migcan.com

5. User Design
 MIG was chosen to design the M&S mobile website to
delivery the best customer experience possible.
 Design features include:
• Store locator
• Product search and refine search
• Ability to register account information
• Fast ‘One Click’ checkout for registered users
• Single consumer shopping basket between the website
and mobile site.
WINNER - Most Effective Mobile Site
Mobile Interactive Group – m.marksandspencer.com
www.migcan.com
Mobile Interactive Group mobile@migcan.com

6. Integrated mCommerce site
 Utilises the latest HTML5 mobile web technology
to deliver a fast app like experience
 Mobile traffic increased by 500% within 3 months
of launch – conversions are higher than the
website
 Key features include:
• Optimal experience served to each device
• Full API integration into eCommerce platform
• ‘One Click’ checkout for registered users
• Accordion menus to reduce page refreshes
www.migcan.com
Mobile Interactive Group mobile@migcan.com

7. Multiple m-sites
 Mobile internet sites across multiple
brands
 Integrated mobile advertising using the
latest mpact HTML5 technology
 Mobile traffic on some titles has
increased by 1200% since the mobile
site launched
www.migcan.com
Mobile Interactive Group mobile@migcan.com

8. Mobile Marketing &
Communication
www.migcan.com
Mobile Interactive Group mobile@migcan.com

9. Mobile Competitions
Overview
MIG worked with ASOS and The Princes Trust to maximize the
auction of Cheryl Cole’s dress collection.
Strategy
MIG put in place a dedicated shortcode that allowed ASOS
customers to make a lowest unique bid for the dress of their
choice. The reverse auction mechanics meant that users could
be knocked off the winning slot and were prompted to bid again.
Results
The auction was available for 10 days and attracted over 70,000
unique bids (of £1) during this time. Press coverage was
excellent driving further revenues for The Princes Trust.
www.migcan.com
mobile@migcan.com

10. SMS Campaigns
SMS and mobilised email are excellent ways to inform and engage with existing customers. The campaign creative can
be tailored to drive the desired outcome and a variety of creatives can be used to fine tune your optimal response.
Campaign Intelligence example;
• Over 70,000 SMS messages distributed over two campaigns
• Redemption of promotional codes was higher on subsequent campaigns
• 47% of the uplift in revenue via ‘Friends and Family’ promotion (online and in-store)
• 30% of the uplift in revenue via ‘Look’ magazine promotion (online and in-store)
www.migcan.com
Mobile Interactive Group mobile@migcan.com

11. Mobile microsites
 Key features include:
• Access to free samples
• Video downloads of brand ambassadors (Kate Moss)
• Registration
• Social network integration
 Results to date:
• Over 40% of users on site go on to download or register
• Over 1/3 of CRM members return monthly
Winner
2010 Best Use of Mobile, Festival of Media, Valencia
www.migcan.com
Mobile Interactive Group mobile@migcan.com

12. Mobile Marcomms
Results
 received a record number of interactions from
readers within the first month.
 generated a substantial database of unique mobile
numbers
 produced revenue through premium rate bounce
back messages to fund future outbound activity.
 utilised the database for telemarketing that helped
drive newspaper subscription figures.
 promoted the newspaper via SMS to boost stand
sales.
www.migcan.com
mobile@migcan.com

13. Mobile Advertising
www.migcan.com
mobile@migcan.com

14. footfall campaign
www.migcan.com
Mobile Interactive Group mobile@migcan.com

15. cross channel campaigns
Results:
• Over 35,000 Clicks
• Overall CTR 1.14%
• Over 24,000 Calendar Downloads
www.migcan.com
Mobile Interactive Group mobile@migcan.com

16. Social campaigns
www.migcan.com
Mobile Interactive Group mobile@migcan.com

17. Product promotion (HTML5)
www.migcan.com
Mobile Interactive Group mobile@migcan.com

18. Media placement
www.migcan.com
Mobile Interactive Group mobile@migcan.com

19. Interactive Voting
www.migcan.com
Mobile Interactive Group mobile@migcan.com

20. &
Big Brother App & interactive voting
 Launching iPhone, Android and Facebook
applications featuring interactivity and voting
 First Facebook application that monetises voting
through Facebook credits
 Data capture and CRM across multiple front-end
platforms
 Features editorial content, rich media, social media
integration and bundle purchases
www.migcan.com
Mobile Interactive Group mobile@migcan.com

21. Mobile Apps
www.migcan.com
Mobile Interactive Group mobile@migcan.com

22. BBC Worldwide
World Cup App
 iPhone application to launch around The
World Cup.
 The app brings the BBC’s unique take on
Sport to life and available on a global scale.
 The app provided users with the latest news
from The World Cup along with in-match and
tournament updates
 News and commentary was provided from
English, Scottish, French, German Italian and
Spanish leagues.
www.migcan.com
Mobile Interactive Group mobile@migcan.com

23. iPhone and Android apps
 Allows fans to access PlayStation content
including news, reviews and videos of the latest
games
 Full integration into the PlayStation Network
which gives users access to their profile, status,
trophies and successes
 Multilingual application available in English,
German, French, Italian, Dutch & Spanish
www.migcan.com
Mobile Interactive Group mobile@migcan.com

24. My
Utility App
• Utility App for All O2 iPhone Customers
• Version 1 and Version 2
• Hugely successful App release
• Continues to form a core function of the O2
customer services platform.
www.migcan.com
Mobile Interactive Group mobile@migcan.com

25. Agumented reality iPhone App
 Real time data feeds
showing product detail.
 Direction and location
sensitive to within 11 meters
 Hugely successful App
 Continues to form a core
function of the services
offering.
www.migcan.com
Mobile Interactive Group mobile@migcan.com